The USA dominated the market for dried fruit. In the United States, the dried fruit industry has shifted as consumer demand for healthy snacks with all-natural ingredients has grown. This demand has been driven by growing income and wealth, the need for convenient foods, and increasing health awareness among consumers. Rising urbanization, a healthy customer base, and rising purchasing power are driving up demand for dried fruits. The most prevalent dried fruits are dates, berries, raisins, apricots, figs, and other dried fruits. Apricots, also known as Armenian plums, are dried fruits that are commonly utilised in the prevention of disease and immunity enhancement. Dried apricots can also help with eye health and skeletal mineral density. A significant number of healthy customers is predicted to fuel the dried fruit market forward in the upcoming years.
According to the research report, "United States (USA) Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipates to add USD 1.18 Billion by 2028. Raisins or dehydrated grapes dominated the dried fruit market. Increased production of raisins across developed and emerging economies has positively influenced segment growth. In addition, raisins are a source of several nutritional elements, such as fiber, iron, calcium, boron, and phytonutrients, which have been attracting health-conscious consumers. As a result, applications of raisins have grown significantly across various segments of the food and beverage industry due to their health benefits. Berries are expected to witness the fastest growth over the forecast period. Over the past few years, the consumption of dried berries has been increasing drastically in the market. Companies have been launching numerous products using raisins as an ingredient.
E-commerce is another key opportunity for North American dried fruit producers looking to expand their reach. With the ability to reach consumers all over the world, e-commerce sales of dried fruit products are an effective way to proactively control your company’s message and brand and reach more customers. According to the obtained data, e-commerce sales of food and beverages in the USA will be worth over USD 22 billion this year. To fully capitalise on the reach of e-commerce, however, companies need to implement an effective marketing and sales strategy, just as they would with any other sales channel.
Supermarkets and hypermarkets held the largest share. Over the past few years, supermarkets and hypermarkets have witnessed significant growth in the nut and dehydrated fruit categories. The retail chains are appealing to health-conscious consumers by expanding their organic and natural product lines. Furthermore, increasing supermarket penetration in developing countries will boost product sales through this distribution channel. The most popular supermarkets in the US are Walmart Inc., Amazon, Costco Wholesale Corporation, Kroger Co., Publix Super Markets Inc., and many more. Convenience stores hold a notable share of the market, especially in developing countries. Several countries have specialised retail stores for the product, for instance, shops on the street and public markets, and specialty stores. Online distribution is anticipated to expand at the fastest CAGR.
The growing trend of on-the-go snacking has accelerated the growth of the market over the past few years. Characteristics such as less perishability and ease of carrying have made dried fruits a popular healthy snack. In addition, dried fruit has gained significant popularity as an ingredient for salads, baked goods, oatmeal, snacks, and desserts. Over the past few years, raisins have gained significant popularity in the chocolate industry as they add a rich flavour and nutrition to chocolates.
To appeal to such consumers, manufacturers such as Sun-Maid Growers of California are adopting a point-of-purchase (POP) display marketing strategy. Producers have been introducing innovative packaging for dried fruit. Furthermore, they have been including exotic and tropical fruits in their product line to attract more consumers. With the rising brand consciousness among consumers and strict international trade guidelines regarding packaging, dried fruit manufacturers have been increasingly investing in packaging. The most popular dried fruits that US consumers purchase include pineapple, mango, peach, aguaymanto, and berries.
• In 2020, Universal Corporation signed a definitive agreement to acquire Silva International, the US-based specialty dehydrating fruit, vegetable, and herb processing company, through a US$ 170 million deal.
• In April 2019, Traina Foods launched two new flavours in its Home Grown Fruit line, a bite-sized line of dried fruit. These flavours are natural cherry and summer mix. The two new flavours offer the same nutrient-rich safety as the other elements in the range.
• Recently, Traina, a dried fruit company based in the USA, introduced two new varieties for the summer, namely, Natural Cherry and the Summer Blend.
The outbreak of COVID-19 has increased the demand for dried foods as fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to obstructions in the supply chain and distribution channels due to lockdowns. However, this pandemic has led to the demand for freeze-dried vegetables and fruits, which are to be utilised in soups, snacks, bakery, dressings, and confectionery food commodities in the USA. With rising consumer consciousness about health in the COVID-19 situation, consumers were aware of the harmful effects of artificial food additives utilised to preserve food, fueling the demand for healthy and natural food products.
Considered in this report
•Geography:United States (USA)
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•United States (USA) Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Dried Grapes / Raisins
•Organic Dried Fruits
•Conventional Dried Fruits
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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