UAE Personal Care Appliances Market Overview, 2029

The UAE's high disposable income and tight competition among large brands to capitalize on regional prospects are the primary drivers in the UAE personal care goods industry. To remain competitive, industry players are offering novel goods at appealing prices, which is a major driver driving the growth of the region's personal care products market. Rising fashion trends among younger generations, expanding sales channels, and high purchasing power are the major factors driving the growth of the hair care equipment market in the region. Moreover, increasing internet penetration in the region is one of the major factors driving the acceleration of the online hair styling products market. In addition, the growing influence of beauty industry trends for millennials to maintain their overall appearance is also boosting the market expansion. The hair care equipment market is expected to grow owing to increasing urbanization, rising living standards, availability of innovative hair styling equipment, etc. Hence, the factors mentioned above are driving the growth of the market. Personal Care Appliances Market in United Arab Emirates is being driven by rising per capita income and a growing urban population. According to a research report, “UAE Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the UAE Personal Care Appliances market was valued at more than USD 300 Million in 2023. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

The beauty and personal care market in the UAE has seen a significant surge in demand for various grooming and hygiene products, particularly in categories such as hair care, hair removal, and oral hygiene. This trend is driven by the country's affluent population, high standards of living, and a growing awareness of personal grooming and health. In hair care, products like hair dryers and straighteners are increasingly popular due to the UAE's climate, which often necessitates styling products that can withstand humidity. Consumers are leaning towards high-quality, technologically advanced devices that promise efficiency and hair protection. Similarly, hair removal tools such as clippers and trimmers are in demand as personal grooming becomes a societal norm, particularly among men and women who prioritize aesthetics. The oral care segment, especially electric toothbrushes, has also witnessed remarkable growth. The UAE market for electric toothbrushes is fueled by heightened awareness of oral hygiene and the effectiveness of electric toothbrushes in providing superior cleaning compared to manual alternatives. Innovations such as sonic vibrations and smart features have further attracted health-conscious consumers, aligning with the UAE's emphasis on modern healthcare solutions. The personal care appliances market in the UAE is characterized by a diverse range of power supply types, primarily categorized into wired (electric) and wireless (battery-operated) devices. The wired segment has traditionally dominated the market, particularly for high-performance appliances like hair dryers, straighteners, and electric shavers. This preference is largely due to the reliability and consistent power supply that electric-powered devices offer, which is essential for effective grooming and styling. As urbanization increases and lifestyles become busier, consumers in the UAE are investing in high-quality, durable electric appliances that deliver superior performance. The wireless segment, encompassing battery-operated devices, is gaining traction, particularly among younger consumers and those seeking convenience. These products, such as portable hair stylers and electric toothbrushes, appeal to individuals who prioritize mobility and ease of use. The rise in demand for wireless appliances is also fueled by technological advancements, including longer battery life and faster charging capabilities, making them more practical for everyday use. Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the UAE Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are The Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UAE. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Covid-19 Impact: The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during the pandemic will Increase the demand for the industry. Considered in this report • Geography: UAE • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • UAE Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Product • Hair Care • Hair Removal • Oral Care • Others By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.