The styling tools are designed to meet specific hair concerns of individuals, and consumers can choose the products according to their requirements. In Spain, consumers heavily used hair dryers to dry hair quickly and make the hair look smooth and glossy every time after use. These styling tools are mostly preferred to achieve significant control over their hair compared to drying it naturally. The hair appliances, like straighteners and curlers, enable consumers to create various hairstyles as required, thus making these hair styling tools popular among people in the region. To meet the growing demand, the key market players operating are focusing on expanding their distribution channels and networks. Moreover, the rising requirement for hair styling tools, largely across professional salons, followed by the personal use segment, has led to strong growth in lightweight and compact hair styling equipment, such as hair dryers. The growing reliance on using personal products, which combine both the aspects of daily use and are travel size, has witnessed a strong uptick over recent years. According to a research report, “Spain Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add up by USD 0.21 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly. The increase in demand for personal hair care appliances can be accredited to shift in consumer preferences from harmful chemical-based hair styling products to electrical styling products. Market players are using smart technology to amplify their customer experience and are working on developing appliances that consume lesser energy. For instance, in January 2019, AER introduced world’s first cordless hair dryer. AER dryer uses Lithium Silicon battery and provides lesser carbon dioxide emissions. The personal care appliance uses AI technology and offers personalized solutions according to hair length, hair types, and weather conditions. There are 47.33 million people living in Spain, including 23.29 million men and 24.04 million women. An estimated 30.98 million people, or the majority of the population, are between the ages of 15 and 65. 38.34 million People live in urban regions, compared to people who live in rural areas. According to the World Bank, Spain is expected to have a GDP of $1.43 trillion USD, an inflation rate of 3.1%, and a per capita income of US$30,115.7. Increasing urban population and increasing population of females are the driving factors for growth of Personal Care Appliances in Spain. Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the Spain Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are Mercadona, Carrefour, Alcampo, and Eroski. Mercadona, the country's largest Supermarket chain, has more than 1,500 outlets. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Spain. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. Covid-19 Impact: The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry. Considered in this report • Geography: Spain • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Spain Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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