China is the second-largest personal care appliances market in the world after the United States in terms of market value. Women and men both use personal care appliances for personal grooming purposes. Chinese people use beauty and grooming products to make they feel better about themselves. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling and environmentally friendly packaging. This subsequently increased consumer health awareness, which further fueled the movement. The behavior of young consumers in China was believed to be influenced by the rise of digital aficionados (such as influencers, celebrities, etc.) voicing their opinions and discussing personal care appliance topics and routines with their group of followers via forums and social media. According to a research report, “China Personal Care Appliances Market Overview, 2027”, published by Bonafide research, the market is expected to add USD 0.80 Billion by 2027. Personal care electrical appliances are used both by men and women for personal grooming purposes. Such products include hair care, oral care, and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. The sales of comparatively newer products such as hair stylers and oral care appliances, is anticipated to witness a faster adoption in the market. Increase attentiveness towards personal grooming and beauty driving personal care electrical appliances market growth. The ancient Chinese were very advanced when it came to dental hygiene. In fact, early toothpastes contained mint and ginger to keep teeth clean and breath fresh. They also used toothbrushes made of bristly horsehair to break up plaque. Today, Chinese health officials endorse similar dental health practises as Americans do. This includes brushing twice a day and using brisk circular motions while brushing. The Chinese practised personal cleanliness to a remarkable degree. Half a millennium before the birth of Christ, the etiquette of a gentleman demanded that he wash his hands five times a day, take a bath every fifth day, and wash his hair every third day. With the coming of Buddhism, after the second century of the Christian era, the bathhouse arrived in China, not just for the upper classes but for common folks as well, and in bathing and washing, the Chinese used detergents, not soaps, from the beginning of history. They also washed their teeth with tooth powder. The Chinese of old were conscious of the relationship between pure drinking water and disease prevention. Covers were made for wells. In some cases, devices like our modem sand filters were used to purify water. Though there has been strong growth in online purchases, supermarkets and hypermarkets are still the major distribution channels for personal care products in China. "Not only geography but also the level of the city is important to consider because the purchasing power and shopping behavior vary among the locations and regions." Thus, it is crucial for a business operating in the sector to choose suitable strategies in different provinces to be able to outperform competitors. Every year on November 11, Chinese people celebrate Singles' Day, which is also the period of the world's largest online shopping festival. International Women’s Day, celebrated on March 8th, and has evolved into a lucrative shopping festival for female-focused brands in China. In 2020, Tmall (one of China’s largest e-commerce sites) encouraged female empowerment with its "Own Yourself, Love Yourself" campaign, which generated more than 600 Million hashtag views on Weibo and over 2.12 Million discussions. Other brands that celebrated International Women’s Day 2020 in China included: Calvin Klein, Jeep, Olay, Chando, and many more. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: China • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • China Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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