USA Personal Care Appliances Market Overview, 2029

USA is the largest markets in North America showing high growth rate in the Personal care appliances industry. Personal care and grooming have become a part of everyone’s lifestyle for health & social reasons. Increasing influence of beauty industry trends on millennials to maintain the overall appearance is driving the market expansion. In recent years, the personal care appliance market has grown significantly. The drop in salon visits is one of the primary factors driving demand for personal care appliances. The personal care appliances segment is a significant market that is expected to grow rapidly throughout the projected period. The necessity for curling irons and other styling items may keep demand high. Hair removal gadgets are also increasing popularity, owing to increased demand for electric shavers and a shift away from manual shavers and trimmers. In America, dentistry isn't commonly covered by health plans, and its common practice to take out separate dental coverage if one can afford it. Dental hygiene remains encouraged, however, and even the lower classes attempt to get their teeth cleaned by a dentist regularly. It’s also usual practice to shop for dental hygiene tools in stores, and "home use" tooth whiteners are a big industry in the US. Within the USA, smiling at customers is an integral part of the shopping experience. British culture is far more reserved, and the peppy, smiley introduction of a server isn’t given the maximum amount of regard. According to a research report, “USA Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the USA Personal Care Appliances market is anticipated to grow at more than 5.97% CAGR from 2024 to 2029. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. The transformation within the modern scenario led to modifications in the concepts of beauty, wellness, and grooming. Within the modern age of competition, consumers are getting more attentive to beauty and grooming. Increasing beauty consciousness among women and men is one of the major trends in the personal care electrical appliances market, which drives the personal care market. Grooming plays a serious role in maintaining high self-confidence. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are choosing personal care appliances over traditional products, thanks to huge social media exposure. Growing personal care concerns are a major factor driving the personal care appliances market.

Hair removal could also be practised for cultural, aesthetic, hygienic, sexual, medical, or religious reasons. Different kinds of hair removal have been practiced in almost all human cultures. The methods used to remove hair have varied at different times and in different regions. In capitalist economies, the costs of most things are determined by a combination of supply and demand. Some people are willing to pay plenty for a good haircut. Another thing about America and most developed countries is that labor is sort of expensive, while machines are relatively cheap. Oral hygiene is the practice of keeping your mouth clean and disease-free. It involves brushing and flossing your teeth as well as visiting your dentist regularly for dental X-rays, exams, and cleanings. Unlike their American counterparts, only about 10% of individuals in the UK have access to fluoridated water. Across the pond, in America, you've got access to fluoridated water and a mess of fluoridated toothpastes, mouthwashes, and tooth whiteners. The USA personal care appliances market is characterized by a strong cultural emphasis on personal grooming and aesthetics, with consumers willing to invest in high-quality appliances. The influence of social media and online reviews also plays a crucial role in shaping consumer preferences, leading to increased spending on innovative personal care solutions. In the USA, wired electric personal care appliances remain popular due to their reliability and consistent performance. Products such as electric shavers, hair dryers, and oral care devices like electric toothbrushes are widely used. These appliances provide uninterrupted power, making them suitable for daily grooming routines. Advancements in technology have enhanced user experience through features like faster charging and improved safety standards. Wireless battery-operated appliances are gaining traction in the USA due to their convenience and portability. Devices such as cordless hair clippers and battery-operated facial cleansing brushes appeal to consumers seeking flexibility in their grooming routines. The rise in rechargeable options has made these products more attractive, as they eliminate the need for constant battery replacements and offer ease of use during travel. The demand for wireless appliances is further fueled by the increasing penetration of e-commerce, allowing consumers to access a wider variety of products easily. In the USA, the grocery distribution landscape is diverse, encompassing several key channels that cater to the varied preferences and needs of consumers. Supermarkets and hypermarkets lead the market, with major chains like Walmart and Kroger dominating the sector. These stores offer a wide range of products under one roof, attracting customers with competitive pricing and extensive product selection. Specialty stores, on the other hand, focus on niche markets, offering unique products such as organic foods and gourmet items. While they represent a smaller market share compared to supermarkets, their growth is driven by increasing consumer interest in health and wellness. Convenience stores, such as 7-Eleven and Circle K, provide quick access to essential items, often operating in high-traffic areas. These stores appeal to consumers seeking convenience, particularly for last-minute purchases or on-the-go snacks. The rise of e-commerce has significantly impacted the grocery distribution landscape, with platforms like Instacart and Amazon Fresh offering home delivery and curbside pickup options. This channel has seen significant growth, especially accelerated by the COVID-19 pandemic, catering to tech-savvy consumers and those prioritizing convenience. Other distribution channels include warehouse clubs like Costco, which offer bulk purchasing options, and discount stores that provide lower-priced groceries. The widespread distribution of grocery stores across the USA ensures that communities have access to essential food and grocery items, supporting daily life and well-being across the country.

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Manmayi Raval

Research Consultant

Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: USA • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • US Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.