The perfume industry is concentrated in Paris, home to the world's top perfume creators. The true center of the French perfume industry has been the small town of Grasse since the 18th century. More than 60 perfume companies are based in Grasse, which employs around 10,000 inhabitants. This city is the historic flower capital of the French Riviera. Distillation was used to extract the pure perfume from the flowers of the hills around Grasse, overlooking the Bay of Cannes. The mild climate allowed the city to grow fields of fragrant flowers such as lavender, jasmine, and roses. Jasmine is one of the leading natural aromas used in the fragrance industry, followed by myrtle, rose, and mimosa. The modern perfume-making process has evolved over the years. The flowers used in the industry are mostly imported. Fragrance manufacturing today is done by using a collection of different scent-filled tubes known as "scent organs" to create subtle scent blends. In modern fragrance manufacturing processes, natural fragrances derived from flowers have been replaced by chemically produced fragrances, which are cheaper and easier to produce in abundance. Coco Mademoisell, J'adore, Gabrielle, La vie est belle, Chanel - N°5, Flower by Kenzo, Miss Dior, Terre d'Hermès, Bloom, Libre are some of the best products in France fragrance market. According to Research Report “France Perfume Market Overview, 2027” published by Bonafide research, the market is expected to add USD 0.63 Billion by 2027. The France perfume market is gaining momentum due to rising personal care trends and growing demand for exotic scents for young people. Moreover, product diversification by manufacturers is attracting more consumer segments. Apart from that, rising consumer spending on luxury fragrances due to rising income levels and rising living standards continues to boost perfume sales. Other major factors propelling the demand for perfumes worldwide are rapid urbanization, increasing population and aggressive advertising by the manufacturers. However, the availability of counterfeit goods is one of the biggest challenges for the market. Despite technological advances, the French still make high-quality perfumes from natural extracts of plants and flowers using special methods and techniques passed down through generations of perfumers. As a result, it is impossible to replace or replicate the French fragrance industry. The country continues to have a reputation for being the source of the most exquisite perfumes in the world. The world's major fragrance markets, such as the United States, Germany, France, and Italy, are top importers of French fragrances. The importance of the French perfume industry attracts a significant number of merchants and buyers from all over the world to source their products domestically. The French study perfume from every angle. A few years ago, historian Alain Corbin made an unusual study of French attitudes toward both odors and fragrances over the past two centuries. The National Museum of Natural History in Paris is currently hosting a major exhibition on the use of flowers in perfumery throughout history’s and fragrances over the past two centuries. The National Museum of Natural History in Paris is currently hosting a major exhibition on the use of flowers in perfumery throughout history. The museum pumps perfume into the air in each exhibition space. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the France are Auchan, Carrefour, Intermarché, Leclerc, Monoprix, Super U, Lidl, and Aldi. Carrefour is one of the largest supermarket chains in the world. It has over 5,000 outlets across France, from smaller central stores to large, out-of-town hypermarkets. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across South Africa. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. Based on Product type, Eau De Parfum is one of the leading segments in the market as it has highest level of fragrance concentrations and includes a huge percentage of essential oils as compared to other types. Parfum is expected to be fastest growing during forecast period owing to its higher concentration and longevity of fragrance scent. Based on End User, Women segment leads the market as women populations are inclined towards sustainable fragrances for their personal grooming purposes. Men segment is expected to grow at faster rate during forecast period due to increasing personal hygiene & grooming awareness among men. Men fragrances are stronger and more aromatic in nature, which, in turn, may increase the product’s adoption. On the basis of Product, Premium segment is leading the market due to personalization, product differentiation and quality and increasing demand for handcrafted and exclusive products. Mass products segment is expected to grow at faster rate during forecast period due to increasing production which results to increasing demand. Based on Nature Type, Synthetic Perfume leads the market due to increased production and consumption among people. Natural Perfume is expected to grow at significant rate during forecast period due to increasing awareness about use of organic products to avoid skin related problems or allergies. Covid-19 Impact: The COVID-19 crisis has accelerated the transformation of the sector, especially regarding distribution, a key link in the perfume value chain. Leading perfumers have had to compensate for brick-and-mortar store closures by expanding digital sales channels, especially specialized e-commerce sites. Faced with this trend, brick-and-mortar retailers must innovate and communicate to keep customers engaged in their stores. The ones most likely to buck this trend are large, powerful networks that are either bringing independent brands into the group or risking their disappearance. Online retailers are recognizing growing interest as home consumers seek alternatives to retail. Some cosmetics brands, inventories, and mail-order retailers have reported doubling their e-commerce sales compared to pre-COVID-19. Considered in this report • Geography: France • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • France Perfume market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Eau De Parfum • Eau De Toilette • Eau De Cologne • Eau Fraiche • Parfum • Others By End User • Men • Women • Others By Ingredient Type • Natural • Synthetic By Product • Premium • Mass By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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