Brazil is a country that adores fragrance, and, as a result, it has the largest perfume market in the world. Brazil was already the most valuable fragrance market in the world. People in Brazil take two baths per day on average, and in some of the country's hotter regions, the amount is doubled. And with the refreshing feeling of bathing comes a habit intrinsic to Brazilian culture that has only recently assumed a singular economic role: putting perfume or cologne on as a part of the after-shower routine. A perfume may be a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents, usually in liquid form, intended to give the human body, animals, food, objects, and themselves an enjoyable scent. For scents that don’t occur in nature, synthetic chemicals are used to emulate them. Furthermore, processes like steam distillation, expression, enfleurage, and maceration happen to obtain the final product. According to the report, "Brazil Perfume Market Overview, 2027," published by Bonafide Research, the market is expected to add USD 3.30 Billion by 2027. The market's growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. The women's segment leads the markets, as women's populations are largely inclined towards sustainable fragrances for their personal grooming purposes. Increasing personal hygiene and grooming awareness among men is fueling segmental growth. Men's fragrances are stronger and more aromatic in nature, which, in turn, may increase the product's adoption. In addition, the rising demand for fragrant flavours is likely to boost product demand. A Brazilian fragrance house for small and medium-sized regional businesses predicts an increase in demand for safer and more effective products, like natural, phthalate-free fragrances and potential allergens, as well as perfumes free of animal-derived products that are also environmentally friendly. Furthermore, the personalization concept also holds strong, as people today want to feel "unique," and perfume can play a crucial role in fulfilling this desire. The main perfume brands in Brazil are working on two fronts: social and environmental engagement. Natura uses recycled materials. Glass perfume bottles and their Brazilian biodiversity programmes impact 20 ingredients and 60,000 people. Furthermore, its positioning as Casa de Perfumaria do Brasil (Brazil's Perfumery House) stands in contrast to national preferences for imported fragrances. "Natural perfume" may be true expertise, and its expression may be real art. Well-known by all Brazilians, the Natura perfume house blends olfactory compositions of the very best quality with original ingredients from Brazilian and Amazonian biodiversity and organic alcohol to prove that elegance, innovation, and ethics can coexist sustainably. Brazilian pricing is significantly more inflated because the country imposes a whopping tariff on imported goods. The tax is over 40%, and numerous customers travel abroad to buy high-end perfume. In fact, the typical "price for premium fragrances in Brazil is more than double that of the US, at over US$100 per 50 mL." The offline segment is especially driven by sales from specialty stores that provide premium products. The layouts of supermarkets and promotional campaigns by leading brands have also increased the sales volume within the supermarket and hypermarket segments. The expansion of the organised retail sector has been driving the market by providing ample space and visibility for the existing brands to offer their products. The online platform is predicted to witness the fastest growth during the next few years. The evolution of online retail channels like Flaconi, Amazon, and Parfumdreams has turned out to be a new and convenient way of distributing perfumes, despite consumers not having the ability to test the fragrance before purchase. Various modes of advertisements and promotions within the market are very prominent, thereby driving consumers to prefer online channels. Covid-19 Impact on Perfume Market The lockdown restrictions across the country led to a serious disruption in the supply chain, which negatively affected the perfume market. Moreover, the slowdown as a result of the suspension of various manufacturing activities and the ban on international travel in order to contain the spread of the pandemic has impeded the market's growth. Lockdowns and isolation during pandemics restricted the varied industrial operations, which created several complications for the market’s production and provide. The loss of revenue thanks to the suspended operations and the postponed activities across the industries led to reduced deliveries of perfume, further hampering the market’s growth. However, the COVID-19 crisis is probably going to accelerate market trends such as the rise of the middle-class population and the use of e-commerce, which may favour market growth. Moreover, players are adopting various safety measures to propel market growth on an outsized scale, together with the new planning and strategies introduced by the fragrance market players. Considered in this report • Geography: Brazil • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Brazil Perfume market with its value and forecast along with its segments • City-wise perfume market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Eau De Parfum • Eau De Toilette • Eau De Cologne • Eau Fraiche • Parfum • Others By End User • Men • Women • Others By Ingredient Type • Natural • Synthetic By Product • Premium • Mass By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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