Colombia Deodorant Market Overview, 2027

A deodorant is a constituent which has applied to the body to prevent body odour due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. These antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat; therefore human sweat only has an evident smell when bacteria decompose it. According to the research report, "Colombia Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.04 Billion by 2027. Based on product type, deodorant spray holds the largest share in the market, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period. Based on distribution channel, the offline segment holds the majority of market share, while the online segment is expected to have an impressive growth rate during the forecast period. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period. The fastest growing segment of the Anti-Per spirants and Deodorants market in Columbia. Unilever has opened a deodorant factory in Morelos, Mexico. According to the company, the factory will accelerate growth in North and Central America—doubling the national production of deodorants, and will supply markets in Mexico, the US, Canada, Central America, the Caribbean and Colombia. The facility has its own solar energy production, water collection and recycling systems, and will be a model of sustainable practices. The population of Colombia was 51.265 Million. There are 25.17 million males and 26.09 million females in Colombia. The percentage of female population is 50.90% compare to 49.10% male population. Colombia has 0.92 million more females than males. The GDP of Colombia was USD 314.32 Billion in 2021.

Colombia offers a full range of sales channels to consumers, with various distribution methods depending on the type of product offered. These methods range from traditional wholesalers selling to traditional shops which then sell to the public, to more sophisticated methods, such as large department stores and superstores, which are increasingly popular outlets. Grupo Éxito is the supermarket operator with the largest workforce in Colombia. Supermercados are the largest and have the broadest range of products. They usually carry international brands as well as local Colombian products. In the past, women didn't have sufficient options to explore the different types of fragrances and Deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Columbia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Columbia Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others

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By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.