Argentina is hot on its heels as rapidly emerging market in South America region. The strong difference between value and volume growth is due to high inflation in Argentina. High protection formulations and additional benefits are boosting sales in Argentina. New products tend to focus innovation on deodorant sprays rather than roll-ons or creams, Sprays enjoy such strong usage among Argentinians due to their practicality and low cost compared to other formats. Unilever, with both the number one and number two deodorant spray brands, Rexona and Axe, will continue to dominate the category in Argentina with its strong investment in both innovation and advertising campaigns. According to the research report, "Argentina Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.15 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. The population of Argentina was 45.808 Million. The Sex Ratio in Argentina in 2021 is 95.304 males per 100 females. There are 22.25 million males and 23.35 million females in Argentina. The percentage of female population is 51.2% compare to 48.8% male population. Argentina has 1.1 million more females than males. The GDP of Argentina was USD 491.49 Billion in 2021. In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply. Considered in this report • Geography: Argentina • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Argentina Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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