France Deodorant Market Overview, 2029

The French deodorant market is worth hundreds of millions of euros and has grown steadily over the last few years. A particularly competitive market for deodorants is split between the world's leading cosmetics and consumer goods manufacturers (L'Oreal, Unilever, etc.) and private labels. Following Unilever's example, deodorant market participants are choosing compressed formats (25% lower carbon footprint, 25% lower aluminum, 50% lower propellant) to gain market share. France has a population of 67.5 million people, 32.67 million of whom are men and 34.83 million of them are women. The majority of the population, or 41.46 million people, are between the ages of 15 and 65. 12.83 million People live in rural areas compared to 54.67 million in metropolitan areas. According to the World Bank, France's GDP was 2.94 trillion USD, its inflation rate was 1.6%, and its per capita income was US$43,518.5. Due to increasing urbanization, growing population especially in adults is contributing factor to the growth of Deodorant Market in France. Ultimately, the deodorant market should move towards greater transparency, taking into account consumer groups' demands regarding product composition (e.g., aluminum salts). Consumers increasingly prefer products that do not contain ingredients that are harmful to their skin. Aluminum-free, alcohol-free, and ACH-free deodorants are different variations of deodorants that are gaining popularity among consumers. According to the research report, "France Deodorant Market Overview, 2029,” published by Bonafide Research, the market is anticipated to rise by USD 1 Billion by 2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

By Product type, Sprays and Gels are popular for their ease of application and quick-drying properties. Innovations in these segments often focus on enhancing skin absorption and incorporating natural ingredients, appealing to the growing demand for organic products. Roll-ons and Sticks cater to consumers seeking convenience and portability. Recent innovations include formulations that offer long-lasting protection and skin-nourishing benefits, targeting both men and women. Creams dominate the skincare segment, particularly anti-aging and moisturizing products. The French market is characterized by a strong emphasis on luxury and efficacy, with brands investing heavily in research and development to create high-performance formulations that incorporate cutting-edge technology. Wipes have gained traction, especially in the context of on-the-go lifestyles. Innovations here focus on biodegradable materials and skin-friendly ingredients, aligning with sustainability trends. The "Others" category encompasses niche products like serums and masks, which have seen a surge in popularity due to the influence of social media and beauty influencers. Brands are innovating with unique textures and active ingredients that promise enhanced results. The deodorant market in France is characterized by diverse packaging types, primarily metal, plastic, and other materials. Metal packaging, particularly in aerosol forms, is prevalent due to its recyclability and durability. Typically composed of tin-plated steel and aluminum, these containers are designed for effective dispensing and protection against contamination. Recent developments focus on enhancing recyclability, with brands increasingly using recycled metals in production. The trend towards eco-friendly packaging is also evident, as consumers demand sustainable options, prompting manufacturers to explore refillable and biodegradable alternatives. Plastic packaging dominates the roll-on and stick deodorant segments. Innovations in this area include the use of post-consumer recycled plastics and the development of lighter, more ergonomic designs that enhance user experience. Companies like Berry Global are advancing in creating stylish and functional plastic containers that cater to both aesthetic and practical needs, while also addressing environmental concerns through improved recyclability and reduced material usage. Other packaging types encompass biodegradable materials and solid formats, such as cardboard tubes for natural deodorants. Brands like La Bonne Attitude are leading the charge with zero-plastic packaging solutions, appealing to eco-conscious consumers. This segment is gaining traction as the market shifts towards sustainable practices, with many brands exploring refillable and package-free options. The deodorant market in France is primarily segmented into two main end-user categories: men, women and others. The women's segment holds the largest market share due to the high demand for deodorant products among French women. Women are more conscious about personal hygiene and grooming, leading to a higher consumption of deodorants. Brands cater to this segment by offering a wide range of products, including roll-ons, sprays, and creams, with various scents and formulations. For example, brands like Avril and Léa Nature offer women's deodorants infused with natural ingredients like chamomile, aloe vera, and shea butter, which are known for their soothing and moisturizing properties. The men's segment, while smaller compared to the women's segment, is expected to grow significantly in the coming years. This growth can be attributed to the increasing participation of French men in sports and fitness activities, which leads to a higher demand for deodorants to combat body odor. Brands like Avril and Léa Nature cater to this segment by offering deodorant sprays and roll-ons with masculine scents and long-lasting protection. The "Others" category, which includes non-binary and transgender individuals, is a relatively small but growing segment in the French deodorant market. While specific data is limited, it is essential for brands to be inclusive and offer products suitable for all skin types and preferences.

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Manmayi Raval

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Offline distribution remains the dominant channel, encompassing hypermarkets, supermarkets, convenience stores, and specialty shops. Major retailers like Carrefour, Auchan, and Leclerc play a crucial role in this segment, providing consumers with easy access to a wide range of deodorant products. The offline market benefits from the tactile shopping experience, where consumers can sample scents and assess packaging firsthand. This channel has seen steady growth, driven by the increasing demand for personal care products and the convenience of one-stop shopping. However, the competition among various brands, including global leaders like Unilever and local players, has led to aggressive pricing strategies and promotional activities to attract consumers in physical stores. The online distribution channel is rapidly expanding, fueled by increasing internet penetration and changing shopping habits, particularly among younger consumers. E-commerce platforms offer a vast selection of deodorants, often at competitive prices, along with the convenience of home delivery. The growth of online shopping is also supported by promotional offers and the ability to compare products easily. As consumers become more health-conscious, the availability of specialized products, such as aluminum-free and organic deodorants, has further enhanced the appeal of online shopping. Key Development: • Nivea has launched new stress Protect deodorant claims to tackle stress-induced, as well as thermal, sweating, using an antibacterial formulation containing a zinc complex, said to work together to provide protection in stressful situations. Covid-19 Impact: The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies. Considered in this report • Geography: France • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • France Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.