China Deodorant Market Overview, 2027

As deodorant is not quite popular in China, there seem not many deodorant manufacturers in China. But still, two manufacturers are identified and they’re the leading ones according to the sales from Chinese online marketplaces. Nanjing Tongrentang and Ren He Jiang Xin. There two common Chinese words for deodorant translation, one is “???” (ti xiang ji), meaning body fragrant. Another is “???” (Chú chòu jì), literally meaning remove the smell. According to the research report, "China Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.07 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

In 2021, there were around 723 Million male inhabitants and 689 Million female inhabitants living in China, amounting to around 1.41 Billion people in total. The GDP of China was USD 7.73 Trillion in 2021. Chinese actually don’t have westerners’ body odor issues, which mean that Chinese do not sweat nearly as much as westerners do, even when the weather is quite hot and humid. Therefore, it’s not because the Chinese don’t care about the smell of their body, but because of their special condition. Therefore, when Chinese people are sweating, their armpits won’t smell since the bacteria remain inactive because of the lack of substance they need. Most deodorant products selling in China are made by foreign brands. Here are the 3 most common ways to buy deodorant in China. Nationwide Chains for Buying Deodorant in China. You can find deodorant products in the health care and beauty chains, such as Watsons and Manning’s. They mainly carry products like toothpaste, makeup, skincare, basic first aid products, and shampoo. They’re most frequently found in malls. Supermarkets and Convenience Stores would say all supermarkets in China are selling deodorant. But regarding the convenience stores, it really depends on their capacity. Some big convenience stores are more likely to have deodorant. Online Stores, Ecommerce is always a great way to do shopping in China. Online marketplaces like Tmall, JD, and Pinduoduo are the best places for you to find a wide range of deodorant brands. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: China • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • China Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others

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By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.