In Germany, deodorants are mainly used by young adults and adolescents. Research shows that 83% of young people and teenagers use deodorant more than once in their day. This has an interesting psychological explanation. The odour of one's own body is closely related to the sexuality that emerges during puberty. During puberty, adolescents often become "hot," both physically and figuratively. And body odour gives it away. So not only does deodorant mask personal odours to create a more pleasant scent, but it also helps mask those insidious pheromones. Not. It's also safe to play when meeting people of the opposite sex, avoiding embarrassment and the risk of being rejected because you don't like the smell. Nivea is a German brand that traces its history back to the beginning of the twentieth century and now enjoys international fame. Axe and Rexona are also leading brands among German consumers, both having ties to the British-Dutch company Unilever. According to the research report, "Germany Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.17 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. The population of Germany was 83.1 Million, of which 41.1 Million are male and 42 Million are female. Of the total population, majority i.e. 53.18 Million are aged between 15-65 years. The urban population is 64.24 million and the rural population is 18.86 million. As per World Bank, The GDP of Germany was USD 4.22 Trillion in 2021, the inflation rate was 3.1%, and per capita income is $50,801.8 (2021). Increasing Population of adults is one of the driving factors for Germany deodorant Market. Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the Germany are Rewe, Edeka, Kaufland, Globus, HIT, and Tegut. Edeka is the biggest supermarket chain in Germany, with over 11,000 stores nationwide. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Germany. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. Consumers are increasingly shopping online due to convenient home delivery and the availability of a wide variety of goods. Additionally, the ability to personalize packaging and growing environmental concerns has led major companies to develop eco-friendly products. Deodorants contain various substances that might cause skin sensitivities, including cyclomethicone, aluminum compounds, and others. Deodorant also contains alcohol-based compounds, which might induce an allergic reaction in people with sensitive skin. As a result, customers are adopting more organic personal care products to avoid such problems, which are reducing the sales of deodorant sticks containing alcohol. This will most certainly limit market expansion. Covid-19 Impact: The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies. Considered in this report • Geography: Germany • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Germany Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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