Mexico is the second-highest market in North America, showing a high growth rate in the Deodorant industry. The growing young population is driving the market growth of deodorant and antiperspirant. They are the fastest-growing products in terms of demand among youngsters. The market for personal grooming products such as Deodorant is gaining tremendous growth on the account of the increasing young population and the growing popularity of these products around the country. According to the research report, "Mexico Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.10 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. The fastest growing segment of the Anti-Per spirants and Deodorants market in Mexico. Unilever has opened a deodorant factory in Morelos, Mexico. According to the company, the factory will accelerate growth in North and Central America—doubling the national production of deodorants, and will supply markets in Mexico, the US, Canada, Central America, the Caribbean and Colombia. The facility has its own solar energy production, water collection and recycling systems, and will be a model of sustainable practices. The population of Mexico was 130.262 Million. There are 63.72 million males and 66.54 million females in Mexico. The percentage of female population is 51.08% compare to 48.92% male population. Mexico has 2.81 million more females than males. The GDP of Mexico was USD 1.29 Trillion in 2021. The supermarket landscape in Mexico is shaped by main major companies: Walmart de México, Organización Soriana, Grupo Commercial Chedraui, and Grupo La Comer. The National Retailers and Department Stores Associations (ANTAD) reported that retail in Mexico comprises 3,263 supermarkets, 2,467 department stores and 56,389 specialized stores. Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply. Considered in this report • Geography: Mexico • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Mexico Deodorant market with its value and forecast along with its segments • Region-wise deodorant market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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