USA Deodorant Market Overview, 2029

In the United States, younger male consumers, falling in the age group of 18 to 34, are the demographics that use body sprays at a much larger scale which is entirely driven by the variety of scents available. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. According to the research report, "US Deodorant Market Overview, 2029,” published by Bonafide Research, the USA deodorant market is anticipated to grow with more than 5.10% CAGR from 2024–2029. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days.

The USA deodorant market is segmented based on product type into spray, roll-on, creams, gel, stick, wipes, and others. Spray deodorants are the most popular variant in the USA, accounting for a significant portion of the market. They are convenient to use and provide quick odor protection. Manufacturers are focusing on developing eco-friendly propellants and introducing innovative fragrances to attract consumers. Roll-on deodorants are gaining popularity, especially among women, due to their long-lasting effect and ease of application. Brands are offering roll-ons with moisturizing ingredients and skin-friendly formulas to cater to the growing demand for gentle and effective products. Cream deodorants are becoming increasingly popular in the USA as they provide a smooth application and long-lasting fragrance. Brands are introducing creams with natural ingredients and skin-nourishing properties to appeal to health-conscious consumers. Gel deodorants are known for their quick-drying and non-sticky formulas. Manufacturers are developing gels with advanced odor-fighting technologies and unique fragrances to differentiate their products in the market. Stick deodorants are convenient and portable, making them popular among active individuals. Brands are offering stick deodorants with moisturizing benefits and long-lasting protection to meet the evolving needs of consumers. Wipes are a growing segment in the USA deodorant market, as they offer quick and convenient odor removal on the go. Manufacturers are introducing wipes with skin-friendly ingredients and refreshing fragrances to cater to the busy lifestyles of consumers. Other product types, such as powders and natural deodorants, are also gaining traction in the USA market. Consumers are increasingly seeking alternatives to traditional deodorants, driving the demand for natural and organic products. The deodorant packaging market in the USA is primarily segmented into three types: metal, plastic, and others. Metal packaging, commonly used for aerosol deodorants, is favored for its durability and ability to maintain product integrity. Innovations in this segment include the development of recyclable metal cans that align with increasing consumer demand for sustainable packaging. Companies are also focusing on enhancing the user experience through ergonomic designs that facilitate easier spraying and control. Plastic packaging dominates the deodorant market due to its versatility and cost-effectiveness. It encompasses various forms such as sticks, roll-ons, and tubes. Recent developments include the use of recycled plastics and biodegradable materials to cater to environmentally conscious consumers. Brands are investing in innovative designs that enhance portability and ease of use, such as refillable containers and smart packaging solutions that improve user interaction. The growth of e-commerce has also prompted manufacturers to optimize plastic packaging for durability during shipping, ensuring that products arrive intact and appealing to consumers. Other packaging types include glass and paper, which are less common but gaining traction due to their eco-friendly appeal. Glass packaging is often seen in premium deodorant lines, while paper-based solutions are being explored for their minimal environmental impact. These alternatives are increasingly accessible as consumer preferences shift towards sustainable options. The USA deodorant market is primarily segmented based on end users into men, women, and others. Men are a crucial segment in the USA deodorant market, accounting for a substantial share. Men's deodorant usage is driven by factors such as increased participation in sports and physical activities, growing awareness of personal grooming, and the desire to maintain a fresh and confident appearance. Brands are catering to men's needs by offering deodorants with long-lasting protection, masculine fragrances, and advanced odor-fighting technologies. The men's segment is expected to continue its dominance in the USA market due to the increasing number of male athletes and the growing emphasis on personal hygiene among men. Women represent another significant segment in the USA deodorant market. Women's deodorant usage is influenced by factors such as the desire for freshness, confidence, and skin-friendly formulas. Brands are offering women's deodorants with unique fragrances, moisturizing properties, and gentle ingredients to cater to their specific needs. The women's segment is expected to grow rapidly due to the increasing awareness of personal hygiene and the rising young population in the USA. Others, which include unisex and children's deodorants, are a smaller but growing segment in the USA market. Unisex deodorants are gaining popularity as they offer a convenient option for individuals who prefer gender-neutral products. Children's deodorants are also becoming more prevalent as parents seek safe and effective options for their kids.

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Manmayi Raval

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Offline distribution remains a dominant channel, encompassing supermarkets, hypermarkets, convenience stores, and pharmacies. These physical retail locations allow consumers to browse a wide range of products, facilitating informed purchasing decisions through direct product inspection. The growth of offline channels is driven by consumer preferences for immediate access to products and the ability to engage with promotional campaigns. Major brands often leverage these channels to enhance visibility and brand loyalty through in-store promotions and sampling events, thereby solidifying their market presence. Online distribution, on the other hand, has seen remarkable growth, particularly accelerated by the COVID-19 pandemic. E-commerce platforms provide consumers with the convenience of shopping from home, often featuring a broader selection of products than physical stores. The rise of subscription services and direct-to-consumer models has further enhanced accessibility, allowing brands to reach niche markets and consumers seeking natural or specialized deodorants. Online shopping also facilitates easy price comparisons and access to customer reviews, which are critical in influencing purchasing decisions. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply. Considered in this report • Geography: USA • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • USA Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.