The Oral Hygiene Market in Argentina is expected to grow, however with lower growth in value terms. The innovation and launch of new products along with online selling are expected to play a major role in boosting the oral care market. Toothpaste is forecast to register the fastest growth both in value and volume terms. Hypermarkets and supermarkets are expected to continue to lead the distribution channel. Colgate-Palmolive will continue to be the leader in the market due to its enormous market share. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
According to the research report "Argentina Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.11 Billion by 2028. Growth in Oral Care Industry is greatly influenced by dynamic consumer behavior, supplier-side practices, and the regulatory framework. Argentina’s oral care industry, after a phase of declining sales trend, is expected to grow and expand in coming years on account of increased demand by consumers as a result of economic recovery. The toothpaste is available in a variety of fluoride concentrations, with unique variations such as herbs, honey, and others, for specific goals such as dental disintegration control and tooth treatment. Mouthwashes are used to refresh the mouth or to manage gum diseases. The oral care market has grown due to the easy availability of a wide range of oral care products and efficient marketing methods.
Argentina’s economy showed an incredible recovery. This led to increased demand in the oral hygiene market which boosted the growth trend. With rising disposable income along with rising GDP per capita, consumers' demand for oral care products increased leading to unexpected volume growth, as well as, with a positive outlook about the economy, consumers became more certain about their income and started investing in premium oral care products. With rising disposable income along with economic recovery increasing the GDP per capita, the consumer’s lifestyle changes, leading to increased demand for oral Care products. Due to increased income and more awareness regarding oral health, they go for high-quality expensive products. Also, with changing fashion, image consciousness among consumers leads to more demand for premium products. This leads to stronger growth in premium product sales than in mass product sales.
Supplier-side practices have also played an important role in driving the growth of Argentina’s Oral Care Industry. Facing the declining sales trend, companies have carried out many promotional activities to attract consumers. They have invested a huge amount in digital advertisement as well as in advertisement through campaigns. For e.g. Colgate- Palmolive ran the campaign “Encias Saludables”, (Healthy Gums). Apart from this, they also work on innovating & launching new products diversifying and increasing the range of options available to the consumers. They aim at developing time-saving and long-lasting products as per the needs of consumers. They are also entering the era of online selling to provide a convenient method of shopping to consumers. Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and Procter & Gamble Company are the leading market players.
Govt.’s welfare policies have also helped the oral care market to grow. The govt. has entered into a price agreement with leading companies that causes the prices of some oral care products to rise below the rate of inflation. Strict govt. policies are now relaxed creating favorable conditions for the oral care industry to grow. Govt. imposed import and price controls were relaxed. Favorable USD exchange rates and import substitution encouraged companies to grow locally leading to market expansion.
On March 30, 2021, Colgate-Palmolive and Philips started a long-term collaboration to bring the oral care benefits of electric toothbrushes to South America. The partnership is limited to certain countries in South America. Colgate and Philips will continue commercializing their oral care products separately in other markets. This co-branding helps market reach and establishment at the target place.
The ongoing COVID-19 outbreak has had a major impact on oral care services, with the majority of them being shut down. Due to quarantine restrictions and social distancing practices, consumers' purchasing patterns have changed to online shopping, affecting sales of dental care products. As a result, some of the most well-known brands are putting more emphasis on boosting their online presence. Due to the danger of infection when visiting dental care facilities, consumers are choosing at-home treatment. Manufacturers are also developing new products that allow consumers to use them in the comfort of their own homes. More dental facilities have just reopened; nevertheless, patients are opting for at-home dental treatments owing to the risk of infection, increasing in demand for at-home oral care. During this time, the market's major participants have continued to produce goods. The home use of oral care equipment has grown as a result of the COVID-19 epidemic.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Argentina Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Toothbrushes & Accessories
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
By Distribution Channel
•Supermarkets & Hypermarkets
•Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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