Spain Oral Care Market Overview, 2028

The Oral Care industry in Spain is being driven by a growing awareness of oral diseases and hygiene as a result of the increasing occurrences of dental diseases such as caries, dental erosion, and periodontal diseases. Caries is still the leading cause of tooth loss among the elderly in Spain, affecting nearly 5-51% of people aged 65 to 74. As a result, various government initiatives and community-based programs are attempting to combat the rising prevalence of these diseases. These government-funded initiatives to prevent oral diseases and promote oral health are increasingly assisting the market. Dental hygiene is promoted among children in Spain through programs such as the 'Programa de Asistencia Dental Infantil,' or Child Dental Health Assistance Program. The initiative covers nearly half of the country, with children's participation ranging from 30% to 75%. The country's rising GDP is helping the Spanish oral care market. The GDP of the country is expected to increase by 2.7% year on year. The overall high Consumer Confidence Index will benefit the country's oral care industry. Furthermore, assisting the industry's growth. The increase in product innovation and personalization by major players and retailers is propelling the market forward. Further, Dental care in Spain is not covered by the national healthcare system, Most dentists operate privately and usually expect payment up-front, but costs are generally lower than in Northern Europe, Children aged 6-15 are eligible to free dentistry, which includes six-monthly check-ups, Emergency dental care is covered by the state.

According to the report, "Spain Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.38 Billion by 2028. Urbanization is accelerating quickly. Because of increased purchasing power and increased advertising of naturally derived goods, Spain is becoming more aware of the benefits of organic personal care products, particularly dental care products. Consumer purchasing habits are shifting toward eco-friendly, natural, and organic items as a result of the COVID-19 epidemic. Manufacturers are developing unique products to capture the attention of consumers, which helps increase brand awareness and customer loyalty while also preventing oral diseases and encouraging oral hygiene. Bamboo brushes and vegan toothpaste are two examples of these products. Supermarkets and hypermarkets dominate the Spain Oral Care Market due to the convenience of having all products in one area and many selections at the same time. Mercadona, Carrefour, Alcampo, and Eroski are the largest hypermarkets and supermarkets in Spain. Mercadona, the country's largest grocery chain, has more than 1,500 outlets. In recent years, there has been a tremendous increase in internet usage and the use of e-commerce websites. Carrefour, Walmart, Amazon, and other well-known vertical specialists are attracted to the market.

As per World Bank, Spain has a population of 47.33 million people in 2021, with a male population of 23.29 million and a female population of 24.04 million. The majority of the population, 30.98 million people, is aged 15 to 65. The urban population outnumbers the rural population by 38.34 million. According to the World Bank, Spain's GDP in 2021 will be USD 1.43 trillion, with a 3.1% inflation rate and a per capita income of US$30,115.7. According to a recent survey, some of the findings are only 47% of the total population of Spain brush their teeth twice daily, the lowest figure across these European countries, and 43% have 1-5 fillings, 23% of people in Spain say they have all their teeth - no fillings or dental implants. Spain leads in regular mouthwash use, with 41% using it daily or twice daily. 41% brush their tongue, the second highest rate in Europe. 39% of people brush their teeth for two minutes with fluoride toothpaste, which is higher than in the rest of Europe. Despite this, only 47% of people brush their teeth twice a day, the lowest rate in Europe. Teeth whitening is more popular than teeth straightening (orthodontic) treatment in all markets. This treatment is most popular in Spain (47%).

Alcohol-free mouthwashes are being used by consumers with dry mouth, diabetes, or systemic conditions like Sjogren's syndrome, as well as those receiving radiation therapy, which is helping the segment grow in the region. Key players in developing economies are working to raise awareness of the significance of including mouthwashes in a primary oral care routine, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and fight bacteria that can cause a variety of gum diseases.

Recent Development:
• In February 2021, 3M Oral Care makes a USD 2M donation to dental offices in need the dental professionals around the world had navigated office shutdowns and re-openings and embraced new technologies like tele dentistry which added safety protocols and procedures. Through a donation made possible by 3M Oral Care, direct relief has distributed more than 3,000 powered air-purifying respirators (PAPRs) to dental offices in need.

Covid - 19 Impacts:
COVID-19 has had no impact on the Spain oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Meswak, Sensodyne, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: Spain
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Spain Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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