United Arab Emirates (UAE) Oral Care Market Overview, 2028

During the next few years, the UAE oral care industry will develop due to an increase in the number of cases of oral health issues. Dental health is a key concern among the country's youth and youngsters. Childhood dental caries and tooth decay caused by excessive sugar-food consumption are also key contributors to the rise in dental disorders among youngsters. Furthermore, oral difficulties are a serious worry among children with genetic abnormalities such as Down syndrome, cerebral palsy, thalassemia, autism, and others, necessitating more stringent oral health restrictions to preserve a good dental status. These reasons are significantly increasing the demand for dental products. Furthermore, parents are more likely to visit the dentist regularly and maintain healthy dental practices, which will help the UAE oral care industry grow over the next five years. Dental issues are also a source of anxiety among the elderly. Dental disorders such as weak gums, tooth loss, bleeding gums, and tooth decay become more likely as people age and their immune systems weaken. Diabetes, as one of the key reasons affecting population health, is also responsible for denture difficulties, which contributes to the expanding market value. The prominent companies in the UAE Oral Care Market are 3M Medical UAE, P&G UAE, GSK UAE, Colgate Palmolive UAE, Philips UAE, Ansar Harford FZC, and Bio fresh Healthcare Products.

According to the report, "UAE Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.08 Billion by 2028. Urbanization is accelerating quickly. The UAE is becoming more aware of the advantages of organic personal care products, particularly dental care products, thanks to improved purchasing power and more advertising of naturally derived goods. As a result of the COVID-19 epidemic, consumer purchasing habits are shifting toward eco-friendly, natural, and organic items. Manufacturers are creating unique products to attract consumers' attention, which helps increase brand awareness and customer loyalty, as well as prevent oral diseases and encourage oral hygiene. Examples of these products are bamboo brushes and vegan toothpaste.

Dental implants have been in high demand in recent years. The demand for implants is increasing as a result of diseases or tooth decay. Furthermore, people with discretionary means are more likely to use braces and have prosthetic teeth implanted. These factors contribute to the expansion of the UAE oral care industry. In 2018, implants accounted for 28% of all dental treatments in the country. General practitioners provided 20% of the treatments. Growth in general treatments can be related to the rising public interest in dental health and increased visits to dentists.

The most frequent ailment affecting children in the United Arab Emirates (UAE) is an oral disease, specifically early childhood caries. According to available evidence, dental caries remains a pediatric national health problem, despite improvements in the provision of oral health care. Other oral disorders were rarely studied, although current evidence suggests a significant incidence of these diseases. A national survey published in 2009, for example, found that just 37% of 15-year-old schoolchildren had healthy periodontal tissues. Improving oral health is one of the country's top public health priorities. Numerous public health efforts, such as the Community Dental Services (CDSnational)'s oral disease prevention program "Dubai Smiles Healthy," have been implemented in schools and health centers in the UAE to promote pediatric oral health. Furthermore, "Abu Dhabi Smiles" is a school-based initiative that was introduced in 2012 to promote awareness and advice on healthy dental hygiene practices for both parents and children aged 5 to 11 years.
As per World Bank, UAE has a population of 10.08 million people in 2021, with 6.93 million men and 3.13 million women. 1.5 million Of the entire population are under the age of 14. 6.55 million People are between the ages of 25 and 54. There are 8.2 million urban residents and 1.26 million rural residents. According to the World Bank, the UAE's GDP in 2020 was USD 358.87 billion, the inflation rate was -2.1%, and the per capita income was $36,284.6. (2020). The primary factors driving the growth of the UAE Oral Care Market are rising awareness about oral care and rising disposable income.

Due to the ease of having all products in one location and a large assortment at the same time, supermarkets and hypermarkets dominate the UAE Oral Care Market. The main hypermarkets and supermarkets in the UAE are the Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to purchase gourmet commodities such as oral care products. The market is attracting Carrefour, Walmart, Amazon, and other well-known vertical experts.

Recent Developments:
In October 2021, Oral-B, the industry leader in oral care innovation, is set to launch the iO toothbrush, ensuring a professional-level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes comes after six years of intensive product research and development and over 250 patents from around the world. The iO boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology. The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B iO electric toothbrush.

Covid - 19 Impacts:
COVID-19 has had no impact on the UAE oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Meswak, Sensodyne, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: UAE
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UAE Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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