The lack of oral healthcare awareness among Saudi consumers, particularly children, is a major issue. According to the World Oral Health Report, dental caries among youngsters in Saudi Arabia ranged from mild to high. The local government and other private institutions are stepping up efforts to improve this pandemic, which has raised self-awareness and highlighted the importance of dental health in preventing deadly diseases. Several market positioning methods are used by established institutions to market this potential locally. Meswak is a traditional/Islamic practice of cleaning teeth in Saudi Arabia, in addition to tooth brushing. It's a branch from the Arak tree. Meswak has been used in Islamic traditions for a long time. The incidence of dental caries in Saudi Arabia is considerable and has increased in recent decades, with an estimated frequency of 70% among children. According to research, several risk factors, such as family beliefs and practices, a lack of economic means, and access to dental services, induce delays in obtaining dental care. Because the Ministry of Health provides free dental treatments, financial constraints should not prevent people from seeking treatment at public facilities. As a result, concerns such as high wait times and facility location may have an impact on accessibility.
According to the report, "Saudi Arabia Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.24 Billion by 2028. Urbanization is accelerating quickly. Saudi Arabia is becoming more aware of the advantages of organic personal care products, particularly dental care products, thanks to improved purchasing power and more advertising of naturally derived goods. As a result of the COVID-19 epidemic, consumer purchasing habits are shifting toward eco-friendly, natural, and organic items. Manufacturers are creating unique products to attract consumers' attention, which helps increase brand awareness and customer loyalty, as well as prevent oral diseases and encourage oral hygiene. Examples of these products are bamboo brushes and vegan toothpaste. Supermarkets and hypermarkets dominate the Saudi Arabia Cheese Market due to the convenience of having all products in one area and many selections at the same time. Lulu Hypermarket, Panda Supermarket, Al Jazira, Farm, Danube, Carrefour, and Othaim Supermarkets are the largest hypermarkets and supermarkets in Saudi Arabia. In recent years, there has been a tremendous increase in internet usage and the use of e-commerce websites to acquire items that include Oral Care Products. Carrefour, Walmart, Amazon, and other well-known vertical specialists are attracted to the market.
As per World Bank, Saudi Arabia's population was 35,340,680 in 2021, with 20,437,084 males and 14,903,596 females. There are 8,671,039 people under the age of 14 in the overall population. The population of people aged 20 to 40 is 12,188,458. The urban population is 29,799,824 people, while the rural population is 5,462,868 people. Saudi Arabia's GDP in 2021 was USD 833.54 billion, with a 3.1% inflation rate and a per capita income of US$23,585.9. The growing population and rising per capita income are driving the growth of the Saudi Oral Care Market. According to a recent study, an estimated 1.5 million (11.5%) Saudi Arabian people, 15 years of age visited a dental clinic for a routine check-up, whilst 6.3 million (48.6%) visited a dental clinic because of a complaint. Of Saudi Arabian people, 15 years of age, 71.5% reported brushing their teeth at least once a day, but only 6.3% reported flossing at the same frequency. Up to 30.3% used Meswak at least once a day. Among those who never brushed their teeth (16.3%), 93.2% also never flossed, but only 47.9% never used Meswak.
Covid - 19 Impacts:
COVID-19 has had no impact on the Saudi Arabia oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Meswak, Sensodyne, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.
Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Saudi Arabia Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Toothbrushes & Accessories
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Online stores
• Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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