Basic Oral Care products mainly toothpaste and toothbrushes are an essential part of Chinese people's daily oral care routine, taking up more than half of the oral care market share. When it comes to toothpaste, there are usually a variety of options in the supermarket for Chinese consumers to select from. The rapidly changing lifestyles and improper diets, including sugar-rich diets, and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems. The Oral Health Care market in china is showing steady growth. As the saturation rate of Oral health products increases.
According to the research report "China Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 3.53 Billion by 2028. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. Rising awareness about oral hygiene, dental hygiene, and growing incidences of dental caries are fueling the growth of the oral care products market. Furthermore, advancements in technology and the development of newer techniques for manufacturing oral care products are boosting the market's growth. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The consumers in China had severe caries and poor periodontal conditions, and the prevalence of caries was above 50% in all age groups. The National Oral Health Epidemiological Investigation in China has been conducting surveys regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of oral care products among consumers, as they have started moving from economic options to high- and middle-tiered ones.
Owing to a vast retail space catering to a wide variety of preferences, supermarkets and hypermarkets are the dominant channels for the sales of oral care products. Supermarkets and hypermarkets have an abundance of choices for various oral care categories. Consumers buying oral care products from supermarkets and hypermarkets can choose from a range of novel packaging options, from pump dispensers to aerosols. Moreover, the manufacturers have made significant innovations in outer packaging by foil blocking and high color printing as brands bid for attention. Further, small-format supermarkets are expected to continue to gain popularity in high-tier cities. Many supermarkets/hypermarket operators adopted a multi-format strategy and opened small-format stores. Retailers like Yonghui and Carrefour are opening small-format supermarkets close to the community, which is expected to increase the penetration of oral care products.
China's oral care market is consolidated due to the strong presence of companies like Colgate-Palmolive, Unilever, Chongqing Textile Holding (Group) Company, Guangzhou Weimeizi Industrial Co. Ltd., and Oral Essentials Inc. The major players are investing in launching specific products for the rising demand for premium products. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios to cater to the requirements for various applications, especially gum and plague issues and sensitivity or pain relief. The key players are embarking on partnerships in the market to cater to local consumers' interests, concentrating on innovations with the segment of interest, and further increasing the distribution of their products. Expansion is another strategy preferred by the companies such as Amway Corporation to strengthen their market dominance.
In May 2021, Albéa Group partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH’s global oral health brands, including Sensodyne, Parodontax, and Aquafresh.
The COVID-19 pandemic has had a significant impact on the China Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•China Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Toothbrushes & Accessories
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
By Distribution Channel
•Supermarkets & Hypermarkets
•Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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