Russia E-cigarette Market Overview, 2028

Around 2007, e-cigarettes were launched in the Russian market. E-cigarette use rates among Russian teens are probably comparable to global trending rates. Even though Russia is the largest country geographically with significant tobacco use rates, there is a paucity of knowledge about e-cigarette use rates among Russian adolescents. In the Russian Federation, the sale and use of e-cigarettes or any nicotine-containing product that mimics cigarettes by anyone under the age of 18 are forbidden. E-cigarettes are also fairly expensive in the Russian Federation, which may make e-cigarette purchases difficult for underage teens. E-cigarettes cost between 800 and 4,000 RUB (about 10–51 USD [based on the November 1, 2015 currency rate]), which is significantly greater than the cost of one pack of cigarettes (9 USD).

According to the research report, "Russia E-cigarette Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 370.92 Million by 2028. In terms of product type, the modular devices category held the largest market share of more than 45% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavour and volume of vapour produced by the device. The regular organisation of vaping events, including conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, flavours such as tobacco and botanical account for more than 47% of the overall market share. Fruit flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits. The Russian e-cigarette market is predicted to grow steadily in the next few years, owing to greater acceptance of e-cigarettes over traditional ones as well as the minimal use of nicotine in e-cigarettes, which is piquing the attention of the product's majority of users. The country's increased desire to smoke, combined with the variety of flavours available in e-cigarettes, has piqued the interest of many consumers, resulting in increased demand for the product in the country, which is expected to benefit the potential growth of the Russian e-cigarette market in the coming years.

The 2013 federal law "On Protecting the Health of Citizens from the Effects of Second-Hand Tobacco Smoke and the Consequences of Tobacco Consumption" launched Russia's anti-smoking legislative campaign. The "Tobacco Control Act," as it was dubbed, prohibited smoking in public places and prohibited tobacco advertising, promotion, and sponsorship. Since then, the Russian government has tightened its grip on tobacco production, sales, and consumption. Because Electronic Nicotine Delivery Systems (ENDS) are not regulated under Russia's Tobacco Control Law, little is known regarding their exposure. On July 31, 2020, Russian Federation President Vladimir Putin approved new tobacco control law modifications proposed by Russia's Parliament. The proposed amendments' principal goal is to standardise the regulation of tobacco and other nicotine products. While the modifications acknowledge that diverse sorts of technology are involved, they are all addressed in the same manner as tobacco, even though some technologies are anticipated to have less dangerous health impacts. The new rule also defines "devices for consumption of nicotine-containing products," which includes electronic nicotine delivery systems and heated tobacco devices that are not registered as medical devices or medications. The new rule makes it illegal to sell NCPs, hookahs, and devices for NCP usage to anybody under the age of 18. NCPs are sold through vending machines, the Internet, and open displays in stores. In the absence of explicit restrictions and standards, the sale of a new NCP, The use of NCPs in restaurants and business establishments The advertising, marketing, sponsorship, and demonstration of NCPs, hookahs, and devices for NCP consumption, as well as the use of similar trademarks for other commodities,

As per the World Bank, Russia will have 143.4 million people in 2021, with 66.50 million men and 76.90 million women. The majority of the population, 49.80 million people, is between the ages of 18 and 44. Inhabitants dwell in metropolitan areas, whereas rural areas have 35.85 million people. Russia's GDP in 2021, according to the World Bank, was USD 1.78 trillion, with an inflation rate of 6.7% and a per capita income of US$12,172.8. According to the most recent survey, 34% of respondents were familiar with ENDS; 11.9% had tried e-cigarettes, and 25.8% were regular users. 69.2% of smokers who used e-cigarettes had not reduced their tobacco consumption. 44.4% attempted to cease using e-cigarettes; 65.2% failed to quit smoking; and 75.3% were unable to quit either smoking or e-cigarettes for an extended period. Only 18.7% of ENDS users were aware that e-cigarettes can lead to addiction, 35.8% were unsure, and 45.5% flatly denied the fact. Among all age groups, the youngest responses were mostly from 18- to 24-year-olds (52.3%).

The offline distribution channel, which includes retail outlets, accounted for the majority of the market share. E-cigarettes were originally sold in retail establishments such as vape shops and gas stations. These shops assisted customers in selecting from a wide range of devices and e-liquids. Furthermore, vape shops that allow customers to try out and test these devices before purchasing them are projected to grow the retail store category throughout the forecast period. The expanded online sales opportunity for e-cigarettes pushed providers to tighten their online buying processes in terms of security and dependability, resulting in greater demand for these items online. To compete with the growing popularity of vaping devices, flavor and fragrance sellers are offering a diverse range of e-liquids. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavouring substances are luring a large number of consumers to adopt these e-cigarette devices.

Covid-19 Impact:
The spread of COVID-19 has contributed to the decline of the Russian e-cigarette market due to disruptions in the supply chain and the discontinuation of production. Moreover, consequent disruptions in the operations during the lockdown period in the country have affected the sales revenue for many of the top e-cigarette brands in the term and significantly contributed to the slow growth of Russia's e-cigarette market.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia's E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
• Others

By Flavour
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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