The growing desire of smokers to quit, as well as customers' choices for safer alternatives to tobacco smoking, are important drivers driving the expansion of the Spanish e-cigarette market. However, a prohibition on e-cigarettes imposed by several governments due to health concerns is a key impediment to business expansion. Market participants are continuously working to improve technologies and offer better products to increase consumer pleasure. This is another factor that is expected to drive expansion in the Spanish e-cigarette market over the forecast period. Nicotine vapes (e-cigarettes) are allowed in Spain, and there are 535,200 vapers, for a 1.33% adult vaping prevalence. Vaping devices are only supplied to those over the age of 18 and can be obtained without a prescription; however, there are some legal limits on their use in public places. Electronic cigarette use is uncommon in Spain, with the majority of users being young people and tobacco smokers. Despite this, one in every four current users of electronic cigarettes has never smoked. As a result, the regulation of these devices should be strengthened to eliminate a potential gateway to nicotine products among nonsmokers.
According to the research report, "Spain E-cigarette Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 179.76 Million by 2028. In terms of product type, the modular devices category held the largest market at around 50% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavour and volume of vapour produced by the device. The regular organisation of vaping events, including conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, flavours such as tobacco and botanical account for more than 50% of the overall market share. Fruit flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits. The Spain e-cigarette market is expected to rise steadily in the coming years, owing to increased acceptance of e-cigarettes over traditional ones, as well as the low use of nicotine in e-cigarettes, which is piquing the interest of the majority of customers in the product. The increased desire to smoke in the country, combined with the variety of flavours available in e-cigarettes, is piquing the interest of many consumers, resulting in increased demand for the product in the country, which is expected to benefit the potential growth of Spain's e-cigarette market in the coming years.
E-cigarettes are not subject to excise tax levies and excise stamps in Spain, as they are in other EU countries, but everything indicates that additional taxes will be applied shortly. The government has been working on a new regulation that will impose additional limitations and charges on e-cigarettes. The proposal's details will be made public, and the law will be debated in Parliament this year. The Ministry of Health expects the regulation to be approved by 2022. Taking into account the initial draught of the Tobacco Act modification that the government published in November 2019 and the statements that the government has made repeatedly in recent months, we believe that the new limitations will include a prohibition on distance sales of e-cigarettes, restricting the sale of e-cigarettes and refills to shops authorised by the state's administration, and a ban on the display of e-cigarettes and refills in shops. In general, the new regulation will seek to equate the regulation of conventional tobacco products with that of e-cigarettes.
As per the World Bank, Spain will have a population of 47.33 million people in 2021, with a male population of 23.29 million and a female population of 24.04 million. The majority of the population, 30.98 million people, is aged 15 to 65. The urban population outnumbers the rural population by 38.34 million. According to the World Bank, Spain's GDP in 2021 will be USD 1.43 trillion, with a 3.1% inflation rate and a per capita income of US$30,115.7. More figures show that 10.3% of the Spanish adult population has ever used electronic cigarettes (2% of current users, 3.2% of previous users, and 5.1% of experimental users). 57.2% of current e-cigarette users smoked combustible or traditional tobacco, 28% had never smoked, and 14.8% were former smokers. Electronic cigarette usage was more common among younger people and smokers of combustible tobacco.
The offline distribution channel, which comprises retail establishments, held the largest market share. E-cigarettes were previously available in retail venues such as vape shops and gas stations. These stores helped clients choose from a variety of gadgets and e-liquids. Furthermore, vape shops that allow customers to try out and test these devices before purchasing them are likely to increase retail store segment development throughout the forecast period. The increased sales opportunity for e-cigarettes via online channels prompted suppliers to strengthen their online purchase processes in terms of security and dependability, hence increasing demand for these items online. With the increasing popularity of vaping devices, flavor and fragrance vendors are releasing a wide range of e-liquids to attract customers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavouring substances are luring a large number of consumers to adopt these e-cigarette devices.
The spread of COVID-19 has contributed to the decline of the Spanish e-cigarette market due to disruptions in the supply chain and the discontinuation of production. Moreover, consequent disruptions in the operations during the lockdown period in the country have affected the sales revenue for many of the top e-cigarette brands in the near term and significantly contributed to the slow growth of Spain's e-cigarette market.
Considered in this report
• Geography: Spain
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Spain's E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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