As individuals become more aware of the dangers of smoking traditional cigarettes, there is a significant growth in demand for e-cigarettes in the Saudi Arabia region. Aside from that, major manufacturers are focusing on the launch of next-generation e-cigarettes with prefilled or refillable pod systems. These manufacturers are also creating a wide range of new designs and product flavors, such as robust espresso and sweet cinnamon, to increase their product line and boost existing sales. Aside from that, industry participants are employing aggressive advertising strategies to attract a broader audience in the region, notably young individuals. These reasons are projected to propel the e-cigarette business further in the next few years. Because of these factors, the market is likely to maintain its rapid expansion over the forecast period. Even though smoking is considered forbidden in Saudi Arabia, the country has a high smoking rate. According to the Saudi Diabetes and Endocrine Association, there are about 6 million smokers in Saudi Arabia. This figure is predicted to climb to 10 million by 2020, accounting for about 30% of the population. There is no clear law in Saudi Arabia prohibiting vaping, and vapers are permitted to engage in the practise publicly; however, there are no legal means to obtain a vape module, vape juice, or any of the equipment required to vape. British American Tobacco, Joyetech Changzhou Electronics Co., VIP Electronic Cigarettes, Philip Morris Products S.A., and Aspire are some of the market's key players.
According to the research report, "Saudi Arabia E-cigarette Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 76.96 Million by 2028. In terms of product type, the modular devices category held the largest market at around 50% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavour and volume of vapour produced by the device. The regular organisation of vaping events, including conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, flavours such as tobacco and botanical account for more than 47% of the overall market share. Fruit flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits. The Saudi Arabia E-cigarette Market is predicted to rise as the Arabian population's taste for the product grows since it lessens tobacco cravings, reduces traditional cigarette usage, and is less harmful than traditional cigarettes. Furthermore, the health hazards of e-cigarette use are fewer than those of traditional cigarette usage, leading to an increase in e-cigarette use in Arabian countries. Furthermore, the government has backed e-cigarettes as a public health option to reduce traditional smoking behaviors, increasing awareness of the advantages of e-cigarettes over traditional smoking tactics.
As per the World Bank, Saudi Arabia's population was 35,340,680 in 2021, with 20,437,084 males and 14,903,596 females. There are 8,671,039 people under the age of 14 in the overall population. The population of people aged 20 to 40 is 12,188,458. The urban population is 29,799,824 people, while the rural population is 5,462,868 people. Saudi Arabia's GDP in 2021 was USD 833.54 billion, with a 3.1% inflation rate and a per capita income of US$23,585.9. E-cigarette use is more common among young persons and those who have already attempted tobacco smoking, according to a recent Saudi Arabian poll. 26.3% had used e-cigarettes at least once, and 24.7% had an e-cigarette-smoking family member. In addition, 8.2% used smokeless tobacco, and 18.2% smoked more than 100 tobacco cigarettes in their lives, with 50.5% having a tobacco-smoking family member. In addition, respondents were asked why they used electronic cigarettes. 19.5% wanted to stop smoking tobacco cigarettes, while 16.2% believed they were safer than tobacco cigarettes. Other causes were given by 35.3%.
The offline distribution channel, which consisted of retail outlets, accounted for the majority of the market share. E-cigarettes were initially sold at retail businesses such as vape shops and gas stations. These shops assisted customers in selecting from a wide range of devices and e-liquids. Furthermore, vape shops that allow clients to sample and test these devices before purchasing them are predicted to improve the retail store category during the projection period. Because of the increased online sales potential for e-cigarettes, suppliers were pushed to tighten their online purchasing systems in terms of security and dependability, resulting in increased demand for these items online. Flavor and fragrance sellers are supplying a varied choice of e-liquids to compete with the growing popularity of vaping devices. Various tastes, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavouring substances, are luring a large number of consumers to adopt these e-cigarette devices.
The spread of COVID-19 has contributed to the decline of the Saudi Arabian e-cigarette market due to disruptions in the supply chain and the discontinuation of production. Moreover, consequent disruptions in the operations during the lockdown period in the country have affected the sales revenue for many of the top e-cigarette brands in the term and significantly contributed to the slow growth of Saudi Arabia's e-cigarette market.
Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Saudi Arabia E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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