E-cigarettes were invented in China, and most of the world’s e-cigarettes have been produced in China. However, awareness and use of e-cigarettes in China are lower than in Europe and America. Against the backdrop of the increasing use of e-cigarettes, the supervision of e-cigarettes in China has been almost nonexistent. An electronic cigarette is a device that consists of a battery, an atomizer, and an inhaler that simulates tobacco smoking without the inhalation of smoke. The device is loaded with a nicotine-containing or nicotine-free liquid solution, which is heated and transformed into vapour before being breathed in and is considered less dangerous than traditional cigarettes. Furthermore, the manufacturer's offering of customization capabilities such as temperature control and nicotine dosages is projected to boost product demand. Moreover, players’ continual improvement in new product development is expected to accelerate market expansion.

According to the research report "China E-Cigarette Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 1.42 billion by 2028. E-cigarettes hold a major share of the tobacco product segment. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. Modular e-cigarettes can be refilled by the user, but they also allow the user to regulate the power from the batteries to the atomizer. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the country. Tobacco and botanical flavours account for nearly half of the market in the flavour segment. The automatic e-cigarette is the most popular among others because automatic e-cigarettes are usually compact and require very little maintenance. They can easily slide into a pocket or purse and are extremely convenient to carry and use. In the distribution channel, the offline segment dominates the market. The growing urge of smokers to quit and the increasing preference of consumers for safer alternatives to tobacco smoking are major factors driving the growth of the e-cigarette market.

The Chinese government will loosen up on its electronic cigarette policies, which will promote the development of China's electronic cigarette industry. It is expected that with the continued strengthening of the smoking ban, the Chinese government's policy on e-cigarettes will gradually become looser, which will help promote the development of China's e-cigarette industry. Rising awareness of health issues caused by smoking conventional tobacco cigarettes among the smoking population is driving the growth of the e-cigarette market. Only a small portion is sold domestically. In recent years, as Chinese smokers raised their health consciousness, China’s electronic cigarette market has grown rapidly.

The current electronic cigarette market in China is in chaos. The quality of products varies substantially, and a large number of them have safety issues around unsafe additives, leaky e-juice, and shoddy batteries. In particular, some companies are casually adding addictives to change the flavour and colour of e-cigarettes to make them more appealing, but this is causing severe damage to underage users’ mental and physical health.
The Offline segment accounted for the highest market share. Earlier, e-cigarettes were sold in retail outlets such as vape shops and gas stations. These shops assisted customers to try out and test these devices before making a purchase decision is expected to drive the retail store segment growth over the forecast period. The online segment is anticipated to register a significant CAGR over the forecast period. The benefits of an online marketplace in terms of competitive pricing, convenience, and access to a wider variety of products encourage people to purchase e-cigarettes and vape online. The country has also been witnessing a rising demand for e-cigarette products, encouraging sellers to sell e-cigarettes online.

Covid-19
Due to the COVID-19 pandemic, the Chinese e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products to abide by the government rules, which hampered the growth of the e-cigarette market. In the country, the ease of lockdown restrictions has increased the sales of e-cigarettes like before.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
• Others

By Flavour
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.