The Canadian ski industry is growing. Snowboarding helps Canadians try skiing for the first time and keep skiing for a lifetime. Approximately 350,000 more skiers and snowboarders joined winter lovers across Canada who love sliding on snow. Over 8% of Canadians now participate in snow sports regularly at ski areas across the country. The number of black, indigenous, and people of colour skiing and snowboarding has increased significantly over the years. The growing number of initiatives to increase skiing participation, as well as the growing number of people pursuing skiing as a recreational activity, are expected to drive the ski market in the coming years. Furthermore, the growing number of ski resorts and government initiatives to encourage skiing participation are expected to drive the market forward in the coming years. Furthermore, the development of new and innovative products to meet changing consumer needs, as well as technological advancements in this segment, is expected to fuel the market during the forecasted years. There have been recent developments where artificial snow environments are being installed in commercial malls for better customer service and experiences. Likewise, many prominent malls have come up with such initiatives. This one critical factor will further provide a critical opportunity for ski gear and equipment to gain traction at a significant rate in the market.
According to the research report, "Canada Ski Gear & Equipment Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 14.70 Million in market size during the upcoming timeframe. Among product types, the helmet segment is projected to witness significant growth over the forecast period, owing to the increasing use of helmets in skiing, as they help to protect against or reduce the risk of head injuries from collisions or falls. The market was dominated by ski clothing and apparel. This expansion is responsible for the growing popularity of sophisticated and new designs of various types of ski clothing, such as jackets, ski suits, ski pants, and a moisture-wicking base layer. Ski clothing manufacturers are focusing on introducing and creating novel items to meet changing client demands and are grateful for improved technology. New products and features that improve consumer safety are driving this market. Furthermore, the rising number of female skiers, as a result of firms' development of new goods and technology aimed at women's safety, is predicted to boost demand for ski equipment and gear shortly.
The goskiinggosnowboarding site created by the Canadian Ski Council has information about programmes that show Canadians how to get started on skis and snowboards and enter the sport affordably. These include the Grade 4 and 5 SnowPass, which for a one-time fee of $29.99 enables kids to ski and snowboard at participating hills across Canada up to two times per hill, and Never Ever Days, a $25 beginners’ programme that gives anyone five years old and up everything needed to begin enjoying the slopes, including lessons and rentals. At the Toronto Ski & Snowboard Show in late October, vendors reported a 20% increase in sales over 2019, the last time the show was live. Ski shops on and off resorts in the past year recorded an over 30% increase in the sale of skiing equipment and apparel.
Ski swaps in Canada usually take place in the fall, around October or November. Ski swaps are usually held in large venues like school gyms, arenas, or large parking lots under tents. Ski and snowboard equipment and gear can be sold by individuals and ski shops. The items are usually sold on consignment. Sometimes, people just donate their old ski equipment to these ski swaps and can get great deals on used and new equipment and gear at ski swaps. The Calgary New & Used Ski Sale is an annual fundraiser to benefit the Calgary Ski Club, the Canadian Ski Patrol – Calgary Zone, and the Lake Louise Ski Club. It’s a large ski swap in Calgary that takes place in October. New and used downhill skis, snowboards, cross-country skis, gear, and clothing, all bargain-priced and safety-inspected The Calgary New and Used Ski Sale is held at the Max Bell Centre, located at 1001 Barlow Trail SE, Calgary, Alberta, Canada. Some Canada ski rentals include Sunshine Village-BA, CAN-SKI-WESTIN, Summit Sport, WB Rentals-Aspens Lodge, G1 Rentals, Spirit Bear Ski Delivery, WB Rentals-Delta Whistler Village Suites, Black Tie Ski Delivery, MT. Norquay-Banff, and Black Tie Ski Delivery.
rising customer demand for snow-related activities and tourism, and infrastructure for snow sports, particularly skiing, to boost market growth. The growing number of participants in winter sports at the regional as well as the national level is expected to boost the market. The rising number of fatal incidents during sports activities coupled with encouragement by event managers to use the necessary safety equipment is likely to enhance product demand, which is one of the factors improving the growth of the ski poles market. The growth of the global ski clothing market is primarily driven by increased consumer interest in outdoor sports coupled with rising per capita disposable income. The stress of the office and a busy lifestyle have resulted in increased spending on recreational activities for relaxation. This is anticipated to bolster the market's growth significantly. The high cost of cross-country skiing equipment is likely to constrain market growth in terms of attracting a broad consumer base. The low cost of other adventurous activities or high-intensity physical activities is putting a lot of pressure on this industry. Due to the use of advanced hardware, cross-country skiing equipment is considered to be costly, which is likely to be a major market restriction. Manufacturers, on the other hand, have come up with the concept of providing a rental service, which is more cost-effective for consumers.
Canada was severely affected by the COVID-19 pandemic in 2020. The lockdown hampered operations in the distribution network as well. The shutdown of many businesses, such as resorts and halls that have facilities for snow sports and events, as well as the imposition of stay-at-home policies, caused a decline in the demand for snow sports apparel. However, the relaxation of lockdown measures, the redesign of distribution channels in the first half of 2021, and the opening of various ski resorts across the region are likely to enhance the demand for snow sports apparel as well as ski equipment during the forecast period.
Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Canada ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
By Distribution Channel:
• Specialty Stores
• Online Stores
• Other Distribution Channels
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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