India Baby Cosmetics & Toiletries Products Market Overview, 2027

India Baby Cosmetics & Toiletries Products Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Baby Products are products intended to be used on infants and children under the age of three. Baby products are specially formulated to be mild and non-irritating and use ingredients that are selected for these properties. This need for Baby products arose from the different physical attributes these Baby have which includes sensitive Skin which create Predisposition to Rashes. Further, Babies are also comparatively more susceptible to disease caused by bacterial infection. To overcome these problems the Parent are constantly in need for products developed for disposing these issues. Which in turn give rise to the Baby centric products in the market. These products range from personal hygiene to safety and convenience with including Toiletries and Cosmetics. These products consistently maintain their demands because of the various desirable attributes they provide. The ease of maintaining sought after hygiene and nourishment standards for their babies along with the provision of effortless usability of these products are factors contributing to the consistent demand. The market for Cosmetics and Toiletries is a prominent segment as products in these categories help maintain hygiene along with providing care for the baby’s skin and Hair. According to the report, “India Baby Cosmetics and Toiletries Market Overview, 2027”, published by Bonafide Research, the market is expected to grow significantly in the coming years till the forecasted year of 2027. The Baby Cosmetics & toiletries witnessed increased adoption contributing to the growth which is owed to factors such as increase in hygiene care for babies along with rise in birth rate and surge in disposable income of consumers. The growth in this market is also observed due to the increase in India population shifting to an urban lifestyle. This shift in lifestyle sees an increase in families where both the parents are working jobs and are dependent on Baby toiletries and cosmetics for convenience. Along with this the increase in disposable income across the economy have seen uplifting of lifestyle standards which result in the growth of this market. According to the report the market is segmented on the basis Product types which includes- Diapers, Skincare, Bathing, Wipes, Oral care, Massage oil. The diapers segment was the highest revenue generator in the total revenue generated by product type in baby cosmetics and toiletries market. The usage of diapers has been drastically increasing as the awareness is spreading on a large basis. Many diaper banks have been emerging over the past few years to create awareness about the benefits of diapers and providing free diapers for the underprivileged babies. The Diaper segment is further bifurcated into Disposable, cloth, Training pants, swims pants, biodegradable diapers and Smart diapers. All these different categories cater to the need of many different consumers and fulfil their special needs. On the other hand, categories like biodegradable diapers have only gained momentum recently due to the consumers shifting towards trends like sustainability. The disposable diaper category still clocks the larger market share due to ease of use associated with them. The investment in research and development activities and in clinical testing for all baby care products will further provide opportunities for the growth of the baby cosmetics and toiletries market in the coming years. Increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues drives the global baby cosmetics and toiletries market growth. Parents across the globe have become more cautious while choosing baby toiletries. Demand for chemical-free and harmless baby care toiletries has been increasing owing to rising awareness related to various health-related issues, such as fungal and bacterial infection, caused by synthetic baby products and toiletries. This increase in cautiousness is steering the market towards ingredient conscious behaviour creating a positive social impact on the market. This is leading to the growth in production of natural and non-toxic products, such as baby shampoo, massage oil , multi-purpose healing balm, and diaper cream. Furthermore, this has increased demand for skincare, bathing, and other toiletries products, for which consumers are willing to pay a premium depending on quality. Moreover, innovative packaging and the incorporation of specific organic ingredients with multiple health benefits are expected to drive Baby Product Market growth. the increase in healthy lifestyle in India is one of the major concerns of parents due to rising number of health issues among babies such as eczema and diaper skin related problems. The growing awareness toward baby care, and launch of affordable baby care products including diaper pants and baby wipes are likely to fuel the growth of the baby care products market in the future. Many medical practitioners recommend parents use personal care products on a regular basis for better skin nourishment of the baby, which boosts Baby Cosmetics and toiletries product Market growth in the country. Innovative products with low environmental and health risks, combined with market penetration in untapped rural areas, are expected to drive Baby Product Market growth during the forecast period. Decreasing mortality rate is one of the major factors driving the growth of the baby care products market in India. It is primarily due to the support provided by government for better hygiene standards available for child healthcare. Consumer preferences are shifting towards high-quality, utility-driven, and premium baby products, which is one of the primary factors driving market growth. The online availability of these cosmetics and toiletries products, as well as the increase in internet penetration, contribute to the Market expansion. The growing number of smartphone users, easy access to internet connectivity, and the increased use of e-banking systems are expected to boost online sales of these categories of products. Due to their hectic lifestyles, consumers prefer the convenience of online shopping over visiting physical stores, which not only offer instant doorstep delivery but also multiple discounts and offers. The Indian consumer is price sensitive along with which it also wants value added features, to produce such product in the world of baby cosmetics has not been yet achieved. Further the country of India has observed a decline in the birth growth rate in recent times which is expected to create an obstacle for future growth of the market. Along with this the majority rural population in India are not still aware about the benefits of using proper skincare and toiletries which stunts the market growth. COVID-19 Impact The pandemic affected various markets across many different countries with restrictions which included social distancing and nationwide lockdowns. These social situations affected the supply chain along with the disruption of distribution process due to travel restriction. With this the market was also able to sustain with many urban families planning babies during these times of work from home. Further, impulse buying observed in consumers during lockdowns gave the market a required boost. On the other hand, the market saw a significant shift in consumer behaviour, which shifted to value added products providing better health benefits Considered In the Report • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Product Type (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails) • Market Share by Baby Diaper (Disposable Diapers, Cloth Diapers, baby Training Pants, baby Swim Pant, Biodegradable Diapers, baby Smart Diaper) • Market Share by Baby Skin Care products (Powder, Diaper Rash Cream, Baby Cream & Lotion, others) • Market Share by Baby Bathing products (Soaps, Cleaners and Body Wash, Shampoo) • Market Share by Baby Wipes (Dry & Wet) • Market Share by Baby Oral Care (Tooth Brush & Tooth Paste) • Market Share by Baby Oil Rails (Body message oil & Hair oil) • Market Share by Sales Channel (Hypermarket & Super market, Pharmacy/drugstore, Traditional Retail, online stores) The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby cosmetics & toiletries industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Arun Kalwani

Arun Kalwani

Research Analyst

Keywords: Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails, Disposable Diapers, Cloth Diapers, baby Training Pants, baby Swim Pant, Biodegradable Diapers, baby Smart Diaper, Powder, Diaper Rash Cream, Baby Cream & Lotion, Soaps, Cleaners and Body Wash, Shampoo, Dry wipes, Wet wipes, Tooth Brush & Tooth Paste, Body message oil & Hair oil, Hypermarket & Super market, Pharmacy/drugstore, Traditional Retail, online stores.

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Arun Kalwani

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. India Macro-Economic Indicators
  • 4. India baby Cosmetics & Toiletries Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Policies & Certification
  • 4.5. Opportunities
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments – 2021
  • 5. India baby Cosmetics & Toiletries products Market Trends
  • 6. India baby Cosmetics & Toiletries products market Overview
  • 6.1. Market Size By value
  • 6.2. Market Share
  • 6.2.1. By Category
  • 6.2.2. By Product Type
  • 6.2.3. By Sales Channel
  • 7. India baby Diaper market, By Segmentations
  • 7.1. India baby Diaper market Overview
  • 7.2. India baby Disposable Diapers market, 2016-2026F
  • 7.3. India baby Cloth Diapers market, 2016-2026F
  • 7.4. India baby Training Pants market, 2016-2026F
  • 7.5. India baby Swim Pant market, 2016-2026F
  • 7.6. India baby Biodegradable Diapers market, 2016-2026F
  • 7.7. India baby Smart Diaper market, 2016-2026F
  • 8. India baby Skin Care products market Segmentations
  • 8.1. India baby Skin Care market overview
  • 8.2. India Baby Powder market, 2016-2026F
  • 8.3. India Diaper Rash Cream market, 2016-2026F
  • 8.4. India Baby Cream & Lotion market, 2016-2026F
  • 8.5. India Other Skin care products market, 2016-2026F
  • 9. India baby Bathing products market Segmentations
  • 9.1. India baby Bathing products market overview
  • 9.2. India baby Soaps market, 2016-2026F
  • 9.3. India Baby Cleaners and Body Wash market, 2016-2026F
  • 9.4. India Baby Shampoo market, 2016-2026F
  • 10. India baby Wipes market Segmentations
  • 10.1. India baby Dry Wipes market overview
  • 10.2. India baby Wet Wipes market, 2016-2026F
  • 11. India baby Oral Care market Segmentations
  • 11.1. India baby Oral Care market overview
  • 11.2. India baby Tooth Brush market, 2016-2026F
  • 11.3. India baby Tooth Paste market, 2016-2026F
  • 12. India baby Oil Rails market overview
  • 12.1. India baby Body message oil market, 2016-2026F
  • 12.2. India baby Hair oil market, 2016-2026F
  • 13. India baby safety & convenience Market Opportunity Assessment
  • 13.1. By Category, 2022F to 2027F
  • 13.2. By Product Type, 2022F to 2027F
  • 13.3. By Sales Channel, 2022F to 2027F
  • 14. Competitive Landscape
  • 14.1. Porter's Five Forces
  • 14.2. Company Profiles
  • 14.2.1. Company 1
  • 14.2.2. Company 2
  • 14.2.3. Company 3
  • 14.2.4. Company 4
  • 14.2.5. Company 5
  • 14.2.6. Company 6
  • 14.2.7. Company 7
  • 14.2.8. Company 8
  • 14.2.9. Company 9
  • 14.2.10. Company 10
  • 14.2.11. Company 11
  • 14.2.12. Company 12
  • 14.2.13. Company 13
  • 14.2.14. Company 14
  • 14.2.15. Company 15
  • 15. Strategic Recommendations
  • 16. Disclaimer

List of Tables
Table 1: India Baby Cosmetics & Toiletries Products Market Size of Baby Diaper (2017 to 2027F) (In USD Billion)
Table 2: India Baby Cosmetics & Toiletries Products Market Size of Disposable Baby Diaper (2017 to 2027F) (In USD Billion)
Table 3: India Baby Cosmetics & Toiletries Products Market Size of Cloth Baby Diaper (2017 to 2027F) (In USD Billion)
Table 4: India Baby Cosmetics & Toiletries Products Market Size of Baby Training pants (2017 to 2027F) (In USD Billion)
Table 5: India Baby Cosmetics & Toiletries Products Market Size of Baby Swim Pants (2017 to 2027F) (In USD Billion)
Table 6: India Baby Cosmetics & Toiletries Products Market Size of Baby Skincare Products (2017 to 2027F) (In USD Billion)
Table 7: India Baby Cosmetics & Toiletries Products Market Size of Baby Powder (2017 to 2027F) (In USD Billion)
Table 8: India Baby Cosmetics & Toiletries Products Market Size of Diaper Rash Cream (2017 to 2027F) (In USD Billion)
Table 9: India Baby Cosmetics & Toiletries Products Market Size of Baby Cream & Lotion (2017 to 2027F) (In USD Billion)
Table 10: India Baby Cosmetics & Toiletries Products Market Size of Other Skincare Products (2017 to 2027F) (In USD Billion)
Table 11: India Baby Cosmetics & Toiletries Products Market Size of Baby Bathing Products (2017 to 2027F) (In USD Billion)
Table 12: India Baby Cosmetics & Toiletries Products Market Size of Baby Soap (2017 to 2027F) (In USD Billion)
Table 13: India Baby Cosmetics & Toiletries Products Market Size of Baby Cleaner & Body Wash (2017 to 2027F) (In USD Billion)
Table 14: India Baby Cosmetics & Toiletries Products Market Size of Baby Shampoo (2017 to 2027F) (In USD Billion)
Table 15: India Baby Cosmetics & Toiletries Products Market Size of Baby Wipes (2017 to 2027F) (In USD Billion)
Table 16: India Baby Cosmetics & Toiletries Products Market Size of Wet Wipes (2017 to 2027F) (In USD Billion)
Table 17: India Baby Cosmetics & Toiletries Products Market Size of Wet Wipes (2017 to 2027F) (In USD Billion)
Table 18: India Baby Cosmetics & Toiletries Products Market Size of Baby Oral Care (2017 to 2027F) (In USD Billion)
Table 19: India Baby Cosmetics & Toiletries Products Market Size of Baby Toothbrush (2017 to 2027F) (In USD Billion)
Table 20: India Baby Cosmetics & Toiletries Products Market Size of Baby Toothpaste (2017 to 2027F) (In USD Billion)
Table 21: India Baby Cosmetics & Toiletries Products Market Size of Baby Baby Oil (2017 to 2027F) (In USD Billion)
Table 22: India Baby Cosmetics & Toiletries Products Market Size of Baby Body Massage Oil (2017 to 2027F) (In USD Billion)
Table 23: India Baby Cosmetics & Toiletries Products Market Size of Baby Hair Oil (2017 to 2027F) (In USD Billion)
Table 24: Key Facts of Company 1
Table 25: Key Facts of Company 2
Table 26: Key Facts of Company 3
Table 27: Key Facts of Company 4
Table 28: Key Facts of Company 5
Table 29: Key Facts of Company 6
Table 30: Key Facts of Company 7
Table 31: Key Facts of Company 8
Table 32: Key Facts of Company 9
Table 33: Key Facts of Company 10
Table 34: Key Facts of Company 11
Table 35: Key Facts of Company 12
Table 36: Key Facts of Company 13
Table 37: Key Facts of Company 14
Table 38: Key Facts of Company 15

List of Figures
Figure 1: India Baby Cosmetics & Toiletries Products Market Size – By Value 2017 to 2027F (In USD Billion)
Figure 2: India Baby Cosmetics & Toiletries Products Market Size – By Category 2017 to 2027F (In USD Billion)
Figure 3: India Baby Cosmetics & Toiletries Products Market Size – By Product Type 2017 to 2027F (In USD Billion)
Figure 4: India Baby Cosmetics & Toiletries Products Market Size – By Sales Channel 2017 to 2027F (In USD Billion)
Figure 5: Market Attractiveness Index, By Category
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Sales Channel
Figure-8: Porter's Five Forces Meter of Baby Cosmetics & Toiletries Products Industry in India

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India Baby Cosmetics & Toiletries Products Market Overview, 2027

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