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United States (US) Baby Indoor (Baby Rocker/Bouncers/Swing, Baby Feeding Bottle, Baby High Chair, Baby Walker, Baby Potty Training Seat, and Baby Bath Tub) Products Market Overview, 2027

United States (US) Baby Indoor (Baby Rocker/Bouncers/Swing, Baby Feeding Bottle, Baby High Chair, Baby Walker, Baby Potty Training Seat, and Baby Bath Tub) Products Market Overview, 2027

Bonafide Research 27-08-2022 69 Pages Figures : 8 Tables : 34
Region : North America Country : United States Category : Consumer Goods & Services Baby Products

Baby indoor products are non-necessity baby discretionary products that have a relatively inelastic demand as compared to other baby products, this is due to the fact that majority of the baby products in the market are providing attributes which to some or the other consumer is necessary. The purchase patterns, therefore, is greatly influenced by spending power and disposable income within households and thus the market is prominent in countries with higher income parent or double income parents. As a result some of these products are not only preferred by the developed countries but are also in the low economic countries. One of the majority drivers for the market is the increase in women's employment in different sectors of commerce. These products have witnessed ample demand with the consumers looking for variety of lifestyle products for the babies, this is done to achieve certain habitual traits which are desirable to the consumer. The Indoor baby products have also been seeing a rise due to rapid urbanisation in the country, as a result of which requirement for in home entertainment for babies has increased which is provided by this market. According to the report titled, “U.S. Indoor Baby Product Market Overview, 2027” published by Bonafide Research, the market in the country of US is going to witness a significant growth in the future till the year of 2027. The report includes the study of different products in the market which include, Rockers, bouncers & swings, Baby feeding bottles, Baby high chair, walkers, potties and baby bath tubs. The baby rockers and bouncers are the equipment that provides a safe & entertaining space for the baby while the parents are occupied with their work. These devices usually have three parts- seats, an arch for supporting the baby's back, and a strap to secure the baby. The product provides a very high amount of convenience to the parents wherein they are able to leave the baby with a safe and restricted form of entertainment and at the same time provide them with the ability to carry on with their life. This has made it possible for this segment of product to lead the market. Few rockers and bouncers have hooks to attach toys to keep the baby entertained. A feeding bottle is one of the most common and basic purchases when a baby is born. The increase in the birth rate across the world is the major market driver for the baby feeding bottle segment as this provides an easy way to feed the baby both in home and during travelling or commute. Another alternative to this is a high chair, which is raised at a fair distance from the ground is used to feed the baby and young toddlers. The increase in urbanization and the improved economic conditions of the middle-income group is to give a hike in the market during the coming period. This product also helps in habit creation of a baby and get him or her associated with table dining. The walkers are generally used for babies between four to 15 months, allowing them to move around independently. This product helps the consumer in a very specific use case wherein the child has developed the ability to move but with assistance. The product eliminates the need of a parent to assist the baby and therefore saves a lot of physical efforts for the consumer. However, the product is seeing a decline with increasing occurrence of accidents taking place due to walkers. Acknowledging the risk associated with it the consumer for this product is shrinking with time. Even though the Baby bathtub market has a large number of international brands, the increasing number of local players is to be a threat in the baby bathtub segment, this is the reason the market has not experienced a very significant growth. Standard plastic baby bathtubs, inflatable baby bathtubs, hammock baby bathtubs, and Foldable Baby bathtub are a few of the popular infant bathtubs. The bath tub segment is sustained by high-end consumers with prominent living space at their disposal, along with this the bath tub segment is also not popular among the consumer where the concept itself has not gained momentum. The rising standard of living and the increase of the parent's concerns about the overall potty training are increasing the market demand for potty training seats. This product again is majorly used as a habit creation element and also addresses the hygiene perspective for baby, which helps the segment to sustain itself. On the other hand the market is facing obstacles with everchanging government policies along with the continuously shifting consumer trends towards sustainability and price sensitivity, both of which seems to be inversely proportionate with respect to monitory value making the manufacturer choose between the two. The baby indoor products are considered non-essential in many developing markets in different countries, but so is not the case with the country of US where the Economy is developed. This countries market is the largest for Baby indoor products wherein the consumer is highly educated and indulge in habit building exercises with their babies from the start. The consumers in the country therefore are avid buyers of indoor products like potty trainers and High chairs. Therefore, the market is considered highly penetrated in the country. Indoor products market also consist of Feeding bottles which are absolutely essential for a baby, and thus, observe a major market share in the country. Among this market the walker product has lost momentum due to increasing occurrence of accidents with the product which increases safety concerns. COVID-19 Impact The pandemic affected almost every aspect of commerce trade in the globe, including the Indoor baby product market. The overall theme which affected many verticals including this market was the disruption in supply chain and hinderance with the distribution of products which was accompanied by fluctuating prices and uneven demand. During this period the consumers were also affected by the plummeting economy and started cutting down on non-essential purchases like the products in this market. Considered In the Report • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027 Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Product Type (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub) • Market Share by Baby Feeding Bottle (Plastic Bottles, Glass Bottle, Stainless Steel, Others) • Market Share by Baby High Chair (Travel/ Portable High Chair, Standard High Chair, Convertible/ Booster, Foldable High Chair, Hook on Table high Chair, Others) • Market Share by Baby walker (sit-in walker, standing walker) • Market Share by Baby Potty Seat (potty seat, potty chair) • Market Share by Baby Bath tub(Standard Plastic Baby Bath Tub, Hammock Baby Bath Tub, Inflatable Baby Bath Tub, Foldable/Collapsible Baby Bath Tub, Others) • Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online) The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub, Plastic Bottles, Glass Bottle, Stainless Steel, Travel/ Portable High Chair, Standard High Chair, Convertible/ Booster, Foldable High Chair, Hook on Table high Chair, sit-in walker, standing walker, potty seat, potty chair, Standard Plastic Baby Bath Tub, Hammock Baby Bath Tub, Inflatable Baby Bath Tub, Foldable/Collapsible Baby Bath Tub, Hypermarket & Supermarket, Specialty Stores, Online. ?

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