"The emphasis on hands-on care and direct physical contact with infants is common in Italian parenting styles. In order to facilitate daily care routines and ensure newborns' comfort throughout these interactions, diapers are essential.Fashion and style are highly valued in Italian society. Many Italian parents choose diapers with appealing designs and colours that go well with their babies' clothing, demonstrating how much they value aesthetics.In Italy, where the healthcare system is firmly established, it is expected that people with medical disorders, such as incontinence, will get the support they need and have access to essential supplies like adult diapers.The value of good manners and self-presentation is emphasised in Italian culture. For infants and adults with incontinence, using diapers is regarded as a part of upholding proper etiquette and avoiding discomfort in social settings.In Italy, consumer tastes and cultural attitudes are greatly influenced by media and advertising. Diapers are frequently shown in advertisements as a sign of protection, comfort, and care, highlighting their significance to Italian culture. According to the report, “Italy Baby & Adult Diaper Market Overview, 2027” published by Bonafide Research, the market is anticipated to grow with prominent market growth during the forecast period. The shifting inclination for high-quality and eco-friendly baby products is the major factor boosting the demand for biodegradable diapers across the globe. In addition, manufacturers are focusing on developing bio-ingredients based baby diapers, which is also anticipated to propel market growth over the coming years. With the rising adult population, the prevalence of urinary incontinence has increased across the country. Along with this, the high birth rates in emerging economies, delayed toilet training of children and the increasing trends of online purchase of baby diapers have boosted the market growth.
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Rising environment concerns represents a key factor driving the demand of biodegradable diapers. Biodegradable diapers are made from biodegradable fibres such as cotton, bamboo, starch, etc. These are eco-friendly in nature and safe for babies as these are chemical free. The demand for biodegradable diaper will drive the overall diaper market in coming years. More trends in the market are believed to grow the diaper market during the forecasted period, which may include continuous research and development (R&D) activities, increasing focus on ingredient transparency, and smart diaper. Because of the rapid development and adoption of e-Commerce, as well as the rise in online purchases due to competitive prices and easy accessibility, the online channels segment is predicted to become the most profitable among all the sales channels. Online marketing and commercial promotion are also responsible for the increased public awareness of adult diapers. Demand for online channels is anticipated to grow rapidly throughout the projected period because of companies extending their online businesses on a global scale and people making more orders through online platforms. According to the report, the market is segmented into various product types including disposable diaper, cloth diaper, training pants, swim pants, biodegradable diaper and smart diaper. Among these types, disposable segment is projected to lead the market during the upcoming timeframe. The enhanced healthcare system, increasing disposable income, increasing affordability, growing urbanization, and rising awareness about the various medical products are some of the other factors which are creating a positive impact on the adult diapers market. To attract more customers, adult diaper producers are introducing new, more comfortable diapers. Due to increased environmental concerns and consumer demand, some manufacturers are now developing biodegradable diapers. Further, the market is dominated by hypermarket and supermarket segment. However, online sales channel is projected to gain higher traction during the forecast period. Covid-19 Impacts: Covid-19 has caused a shortage of supply in the adult diapers market. As the world was in lockdown, businesses, supply chains, and even factories were at a standstill. Due to this obstacle, the market was affected because the supply was disrupted. Since adult diapers are part of a healthy and convenient lifestyle, it is expected that Covid-19 will not have a long-term effect on market growth.
Considered in the report • Geography: Italy • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027 Covered in the report • Italy baby and adult diaper market • Market trends & developments • Key facts about the leading market players How it will help solving your strategic decision-making process? • Italy diaper market scenario (historical & forecast) • Italy baby diaper market scenario (historical& forecast) • Italy baby diaper size( historical & forecast) • Italy adult market scenario ( historical & forecast) • Italy adult diaper size( historical & forecast) • Market trends & developments • Company profiles of leading companies Intended audience This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. Keywords: Baby diaper, adult diaper, Disposable, Cloth, Training Pants, Swim Pant, Biodegradable, Smart Diaper, Pharmacy/drugstore, Hypermarket & Super market, Traditional Retail, online stores, Italy. "