Canada Feminine Hygiene Market Overview, 2029

The feminine hygiene market in Canada has evolved significantly over the past century, paralleling developments in the United States while also reflecting unique cultural and regulatory contexts. In the early 20th century, Canadian women, like their American counterparts, primarily relied on homemade solutions until commercial products became available. The introduction of disposable sanitary napkins in the 1920s, such as Kotex, marked the beginning of widespread market availability. The 1930s saw the arrival of tampons, with brands like Tampax gaining popularity. Post-World War II, educational campaigns and increasing awareness helped reduce the stigma around menstruation. The late 20th century brought further innovations, including the adoption of menstrual cups and the introduction of adhesive sanitary pads. More recently, the Canadian market has seen a surge in demand for sustainable and organic products, driven by environmental consciousness and health concerns. Activism around menstrual equity, including efforts to eliminate sales tax on menstrual products, has also been prominent in Canada, reflecting a broader push for accessibility and inclusivity in menstrual care. In 2019, the government announced that it would provide free menstrual products in federally regulated workplaces, and it has also launched initiatives to provide free menstrual products in schools and public spaces. These efforts have helped to raise awareness about the importance of feminine hygiene and have contributed to the growth of the market. According to the report titled “Canada feminine hygiene market outlook, 2029” published by Bonafide Research, the feminine hygiene market of Canada is expected to grow more than CAGR of 3% from 2024-2029. The report attributes this growth to factors such as increasing awareness about menstrual health and hygiene, the rise of eco-friendly and sustainable products, and the growing demand for more customized and personalized products. The Canadian market now boasts a wide range of products catering to different preferences and needs, from traditional pads and tampons to innovative products like menstrual discs and period-proof underwear. One of the main factors driving the growth of the feminine hygiene market in Canada is the increasing awareness about women's health issues. Women are becoming more educated about their bodies and the importance of maintaining proper hygiene during menstruation. This has led to a growing demand for high-quality feminine hygiene products that are safe, effective, and easy to use. Another factor contributing to the growth of the market is the increasing focus on sustainability and the environment. Many women are seeking out products that are made from natural and eco-friendly materials, and that are free from harsh chemicals and toxins. This has led to the rise of niche brands that specialize in organic and eco-friendly feminine hygiene products.

In Canada, there are numerous companies that provide products for feminine hygiene in Canada, ranging from multinational corporations to small local businesses such as Procter & Gamble is a multinational corporation that produces several popular feminine hygiene brands, including Always, Tampax, and Whisper. Kimberly-Clark is another multinational corporation that produces feminine hygiene products such as Kotex and Depend. Furthermore, Seventh Generation is a popular eco-friendly brand that produces a range of feminine hygiene products, including pads and tampons made from organic cotton and free from fragrances and dyes. In addition, Lunapads is a Canadian-based company that produces reusable menstrual products, including menstrual pads and period underwear. Moreover, DivaCup is another Canadian-based company that produces reusable menstrual cups that are made from medical-grade silicone. Also, Rael is a women-owned company that produces organic and eco-friendly feminine hygiene products, including pads, tampons, and menstrual cups. There are several menstrual cycle tracking apps available in the US that are Clue tracks menstrual cycle and provides personalized insights and predictions based on data, Flo track period, ovulation, and fertility. It also provides personalized health insights and reminders, Ovia track pregnancy and baby's development, Period Tracker tracks menstrual cycle and allows to add notes and symptoms for each day, Glow menstrual cycle tracking app that also offers personalized insights and fertility tracking, Kindara menstrual cycle tracking app that track basal body temperature and cervical mucus. The rise of e-commerce has opened up new opportunities for companies to reach customers in remote or underserved areas, but navigating complex regulatory frameworks and obtaining necessary approvals remains a challenge for companies that want to introduce new products or ingredients. The feminine hygiene market in Canada is expected to continue growing in the coming years, driven by factors such as increasing awareness, rising demand for eco-friendly and sustainable products, and the need for more customized and personalized solutions. However, companies must navigate challenges such as price sensitivity, competition, regulatory hurdles, and cultural taboos to succeed in this market. There is a growing trend towards period poverty activism, with calls for greater access to affordable and safe menstrual products for all women. This has led to the introduction of initiatives such as menstrual equity policies and the provision of free menstrual products in public spaces such as schools and workplaces. Companies that can support these initiatives and offer affordable and accessible menstrual products are likely to be well-positioned in this market. Considered in this report •Geography: Canada •Historic year: 2018 •Base year: 2023 •Estimated year: 2024 •Forecast year: 2029

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Aspects covered in this report •Canada feminine hygiene market with its value and forecast along with its segments •Country-wise feminine hygiene market analysis •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation By Product Type •Sanitary pads •Tampons •Panty liner •Menstrual cup •others By Material Type • Disposable • Reusable By Distribution Channel •Supermarket •Pharmacies •Convenience stores •Online •Others

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Feminine hygiene industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.