Saudi Arabia Personal Care Wipes Market Overview, 2030

The personal care wipes market in Saudi Arabia has been expanding rapidly, fueled by the growing awareness of hygiene, convenience, and personal care among consumers. Baby wipes are the leading category in the market, as they are essential for parents looking for products that are gentle and safe for their babies' sensitive skin. There is also a noticeable preference for wipes made from natural ingredients like aloe vera, chamomile, and calendula, as these products align with the growing demand for organic and chemical-free solutions. Facial wipes have become increasingly popular, especially in urban areas, where consumers use them for makeup removal, skin cleansing, and refreshing their faces in the hot climate. These wipes are also used by those with active lifestyles for quick hygiene, particularly in the absence of water sources in public spaces or workplaces. Hand and body wipes are becoming essential for on-the-go hygiene, particularly among professionals and travelers. There has been a growing interest in feminine hygiene wipes, with products focused on pH-balanced and dermatologically tested formulas. Additionally, as environmental concerns rise, there is a shift towards more eco-friendly options in the market. Saudi Arabian consumers are becoming more eco-conscious, prompting the demand for biodegradable and sustainable wipes. Manufacturers are adjusting by offering wipes made from biodegradable materials and incorporating more sustainable packaging, aligning with the global movement toward sustainability and responsible consumption.

According to the research report, " Saudi Arabia Personal Care Wipes Market Overview, 2030," published by Bonafide Research, the Saudi Arabia Personal Care Wipes Market was valued at more than USD 230 Million in 2024. The distribution channels for personal care wipes in Saudi Arabia are diverse, with supermarkets and hypermarkets being the primary outlets for these products. These retail stores offer a variety of wipes at different price points to cater to both budget-conscious and premium consumers. Private-label brands from major retail chains are popular, particularly in the baby wipes segment, where affordability and accessibility are key factors. Pharmacies and health-focused stores also play an important role in the market, particularly for higher-end wipes, such as facial wipes or those intended for sensitive skin. These outlets often attract consumers who prioritize quality and dermatological recommendations. The e-commerce sector in Saudi Arabia is growing rapidly, offering consumers access to a wider range of products, including international and niche brands that may not be available in physical stores. Online platforms also provide the added convenience of home delivery and allow consumers to compare prices and read reviews before making a purchase. Subscription services for personal care wipes, especially for baby products, are becoming more common, offering convenience and ensuring a steady supply of essential items. Despite the growing importance of online shopping, traditional retail outlets continue to hold strong, especially in regions outside major urban centers. Regulatory standards in Saudi Arabia ensure that personal care wipes meet high-quality requirements, with a focus on product safety, ingredient transparency, and labeling, ensuring that consumers can trust the products they buy. The market is evolving to meet the needs of health-conscious consumers while accommodating the demand for convenience and sustainability.

In Saudi Arabia, the personal care wipes market has been expanding rapidly, driven by rising awareness regarding hygiene and convenience. Baby wipes dominate the market, as they are widely used by parents seeking safe and effective cleaning products for their babies. These wipes are designed to be gentle on sensitive skin and are enriched with soothing ingredients like aloe vera, chamomile, and vitamin E. The demand for baby wipes is high due to the increasing number of young families and a growing preference for hygiene products that are quick and easy to use. Hand and body wipes have also seen a significant rise in demand, driven by the need for personal hygiene solutions in the hot and dry climate of Saudi Arabia. These wipes provide consumers with a convenient way to freshen up throughout the day, especially for those on the go or in public spaces. They are often used to clean hands or body, especially in outdoor environments, where traditional washing facilities may not be available. In addition, facial and cosmetic wipes have gained considerable traction among Saudi consumers, reflecting the growing interest in skincare and beauty routines. These wipes are formulated to remove makeup, dirt, and impurities without the need for water, making them a popular choice among consumers looking for quick and effective skincare solutions. The flushable wipes segment is also expanding, as more people look for convenient and hygienic alternatives for personal use. Lastly, the “Others” category includes wipes used for a variety of specialized purposes, such as antibacterial wipes or wipes designed for cleaning electronic devices.

The distribution of personal care wipes in Saudi Arabia largely occurs through traditional retail channels, although online sales are gaining momentum. Supermarkets and hypermarkets remain the dominant distribution points, with major retail chains like Carrefour, Lulu Hypermarket, and Al-Othaim playing a significant role in making personal care wipes accessible to consumers across the country. These outlets provide a wide variety of products, from basic baby wipes to specialized hand and body wipes, catering to the diverse needs of consumers. In addition to supermarkets, pharmacies such as Nahdi Pharmacy and Al-Dawaa are important distribution channels for personal care wipes, particularly for consumers who are looking for dermatologically tested, hypoallergenic, or high-quality skincare products. These pharmacies cater to a more health-conscious segment of the population, offering products that prioritize skin safety and care. Moreover, the rise of online retail has added a new dimension to the personal care wipes market in Saudi Arabia. E-commerce platforms like Souq.com, Noon, and Carrefour’s online store have seen significant growth, especially in urban areas such as Riyadh and Jeddah, where consumers are more inclined to shop online. The convenience of online shopping, along with home delivery services, has made it easier for consumers to purchase personal care wipes without leaving their homes. Online retailers often offer discounts, promotions, and the ability to compare products easily, further fueling the shift towards digital shopping in the country. With the growing adoption of e-commerce, online sales are expected to become an increasingly important distribution channel for personal care wipes in Saudi Arabia.

Packaging plays a crucial role in the personal care wipes market in Saudi Arabia, where convenience and practicality are the key factors in consumers' purchasing decisions. Individual packs are the most popular option, as they offer portability and ease of use, allowing consumers to carry them in their bags or pockets. These packs are designed for on-the-go use, providing a quick and effective solution for freshening up throughout the day. Travel packs are also gaining popularity, especially among frequent travelers who need a compact and convenient size to carry in their luggage. These smaller packs cater to the demand for convenience and are ideal for people who only need a limited number of wipes while on the move. Bulk packs are increasingly sought after by larger households, businesses, or hospitality services that require a higher volume of wipes. Bulk packaging offers value for money, making it cost-effective for customers who need wipes in larger quantities over time. Recently, there has been a noticeable trend towards more sustainable packaging options, with consumers becoming more environmentally conscious. Several brands are introducing biodegradable, recyclable, or eco-friendly packaging for their personal care wipes, in response to growing consumer demand for sustainable products. As Saudi Arabia continues to focus on environmental issues, the adoption of these sustainable packaging solutions is expected to rise. This shift towards eco-conscious packaging reflects broader global trends and shows the growing influence of environmental concerns on consumer purchasing decisions in Saudi Arabia.



Considered In the Report
• Historical year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecasted year: 2030

By Product
• Baby Wipes
• Hand and Body Wipes
• Facial & cosmetic wipes
• Flushable wipes
• Others

By Distribution Channel
• Online Sales
• Supermarket/Hypermarket
• Pharmacy
• Specialty Stores

By Packaging
• Individual Packs
• Travel Packs
• Bulk Packs

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.