Frozen vegetables are a highly used type of frozen food in South Africa. This is because they are convenient, affordable, and can be used in a wide range of dishes. Some of the most commonly available frozen vegetables in South Africa include peas, carrots, corn, green beans, mixed vegetables, and spinach. Chicken is a staple protein in many South African diets, and frozen chicken is a convenient and affordable option for many families. Other types of frozen foods that are popular in South Africa include frozen fish, frozen pizzas, frozen pies and pastries, and frozen desserts like ice cream and sorbet. South Africa is a diverse country with a rich culinary culture, and the types of frozen foods that are popular can vary depending on the region and the demographic. However, frozen vegetables and frozen chicken are generally widely available and commonly used throughout the country. Woolworths is a South African retail chain that offers a range of frozen foods, including ready meals, pizzas, vegetables, and desserts. Their products are known for their high quality and taste. Their products are available in most supermarkets in South Africa. Sea Harvest is a South African company that is known for its frozen fish products. They offer a range of fish products, including fillets, fish cakes, and fish fingers. Simba is a South African brand that is known for its range of frozen chips and snacks. These are some of the most famous frozen food brands in South Africa, and they offer a range of high-quality frozen food products that are popular among consumers.
According to the report, South Africa Frozen Food Market Overview, 2027 published by Bonafide research, frozen food market is anticipated to witness exponential growth during the upcoming timeframe. International trade of frozen products has gained prominence complemented by improved transportation facilities. Increased consumption of frozen food products in the emerging economies has also contributed to an increase in the sale of frozen bakery products. Other trends, such as packaging and shelf-life enhancement, present further growth opportunities for the South Africa frozen food market. As a result, companies present in the country for the food market are investing in technologies to store refrigerated or retarded dough, frozen vegetables and meat, partially-cooked and fully-cooked food for longer durations. Also, factors such as developments in the retail landscape and technological advancements in cold chain are driving the frozen food market.
One of the latest trends driving the frozen food market is online grocery shopping and the introduction of new and innovative applications, which makes it convenient for consumers to pick their preferred products. Based on these factors, consumers are highly inclined toward online shopping nowadays. Also, from plant-based foods to immunity-boosting foods to personalized nutrition, innovation in frozen food shows consumers that there is something for everyone in the freezer case that speaks to the varied lifestyles of consumers today. Focusing on the latest frozen food trends across the country, manufacturers have managed to revert the poor image this products had by going all-in on natural ingredients rich in functional benefits and that allow for new formulations of better quality, appearance and texture.
According to the report, South Africa frozen food market is segmented into five product categories including fruits & vegetables, potatoes, ready meals, meat & poultry and fish/seafood. Among these types, meat & poultry segment occupies larger portion of the market share in 2021. Owing to the hectic work style, consumers have comparatively less time for cooking at home which has propelled the demand for frozen products such as frozen potatoes, ready meals, meat, and fish. The frozen meat segment is expected to remain one of the largest segments on account of new product launches including on the go snack options by Conagra and Nestle. Moreover, easy access of such products in brick and mortar stores across the country is expected to keep the momentum of the segment over the next few years. However, ready meals segment is expected to grow with higher CAGR during the forecast period owing to pre-dominant consumption of ready meals among working-class people around the country. Based on the end-user bifurcation, commercial and residential segments are projected to witness higher market growth during the upcoming time period. As per the sales channels, the market is segregated into three types including supermarket /modern retail/ hypermarket, independent retailers / departmental /convenience store and on-line shop. Among these types, supermarket /modern retail/ hypermarket segment leads the market in 2021. However, increasing penetration of internet across the country is expected to fuel the market growth for online shop segment by the forecast period.
The COVID-19 pandemic has been a major threat to South Africa's frozen food market in addition to concerns about inflation and supply-chain disruptions. Due to imposed lockdown and social distancing norms, major product traces were at a halt as well as production of these products witnessed a decline. The labour force was also weak during the pandemic. However, frozen food sales surged during the COVID-19 lockdown period as consumers frequently turned to the freezer for a variety of meal occasions. Players in the space took advantage of new and innovative opportunities in functional ingredients, ready-to-eat meals, and color-preserving clean label agents. Meanwhile, sustainability in frozen foods was elevated through eco-centric packaging models. This change in consumer behaviour and preference regarding health benefits is projected to increase the sales of frozen food by 2027.
Considered for the report:
• Geography: South Africa
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027
Aspects covered in this report
• South Africa frozen foods market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation
By Product Type
• Frozen potato
• Frozen fruits & vegetable
• Frozen ready meal
• Frozen meat & poultry
• Frozen fish & seafood
By End User
By Sales Channel
• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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