South Africa Mattress Market Overview, 2027

The South African mattress market was observed to attain maturity, with the majority of the mattress demand originating from home users and non-residential sectors including hotels, hospitals, college hostels, and other institutional buildings in the country. The increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market. South African mattress industry revenue and sales volume were observed to grow during the review period. The hospitality sector has been affected by the prolonged drought situation that plagued three provinces in South Africa. An increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in the country on the back of increasing sleep health awareness among the people. King-size and super-king-size mattress segments were observed to dominate the South African mattress market during the year 2018 on the back of the large physique and good height of the male population. The remaining market share was collectively captured by the queen size, double size, and single, and three-quarter mattress segments in 2018. The standard king mattress measures 183 cm in width and 188 cm in length. The standard queen size mattress measures 152 cm in width and 188 cm in length. Spring mattresses were observed as the most popular type of mattress, and under the spring category, the pocket spring type was the most popular type in the country.

According to the research report "South Africa Mattress Market Overview, 2027," published by Bonafide Research, the South Africa mattress market was valued at above USD 370 Billion in 2021.  There is a growing market for luxury mattresses in South Africa, with consumers willing to pay a premium for high-end products that offer exceptional comfort and durability. Additionally, consumers in South Africa are increasingly focused on their health and wellness, and many are looking for mattresses that promote better sleep quality and overall well-being. Mattress companies are responding by offering products with advanced features such as sleep tracking and smart temperature control. Smart mattresses in South Africa are designed to offer advanced features that can help users optimise their sleep environment and improve their overall well-being. Companies are continuing to innovate and add new features to smart mattresses, making them a popular choice for consumers who are looking for a high-tech solution to their sleep needs. Some smart mattresses include sensors that can detect when someone gets in or out of bed, which can be useful for tracking partner sleep patterns and preferences. Distribution and logistics can be challenging in South Africa, particularly in rural areas. This can make it difficult for companies to reach customers in certain regions and can add to their operational costs. The South African mattress market is highly competitive, with a range of local and international companies vying for market share. This can make it difficult for new entrants to establish a foothold and put pressure on established players to maintain their position in the market.

South Africa's economy has been struggling in recent years, which has led to lower disposable income levels for many consumers. This can impact demand for mattresses and other big-ticket items. Furthermore, the mattress market in South Africa is highly competitive, with many local and international players vying for market share. This can make it difficult for smaller players to gain traction. The country has strict regulations around the use of certain chemicals and materials in consumer products. Companies must comply with these regulations, which can add to costs and impact product offerings. Additionally, consumers may have different preferences when it comes to mattress materials, firmness levels, and other features. Companies must stay attuned to these preferences in order to succeed in the market.

Considered in this report
•    Geography: South Africa
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

Aspects covered in this report
•    South Africa mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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