Saudi Arabia Mattress Market Overview, 2029

The rising population of Saudi Arabia, as well as the rise in the number of households and nuclear families, are experiencing a surge in homeownership, which will result in higher mattress sales in the Saudi market. Innerspring mattresses, memory foam mattresses, and latex mattresses are different types of mattresses available in the Saudi Arabian mattress market. The market has seen an increase in demand for orthopaedic and therapeutic mattresses due to the rising trend of health-related disorders, particularly those linked to joint aches, back problems, and cervical disorders. The queen-size and single-mattress sectors combined to acquire the remaining market share. King Koil, Intercoil, Sleep High, Sealy, and Tempur are the market leaders in the mattress market. Distribution channels include online and offline. There are several companies that provide online mattress sales and delivery services in Saudi Arabia. Nectar Sleep, Casper, Leesa, Serta, and Sealy are the companies providing online mattresses. The mattress is integrated with various technologies, like the Advanced Pressure Support (APS) system, a revolutionary support that gives necessary support to the spine, taking into consideration the weight distribution of the human body. Other technologies in the mattress include Bio-Cool Body Balance technology, infusion technology, Smart Cushion Aero System technology, etc. Some smart mattresses integrate with smart home devices, such as voice assistants, to allow users to control the mattress settings and features through voice commands.

According to the research report "Saudi Arabia Mattress Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Mattress market is expected to reach a market size of more than USD 1.26 Billion by 2029. In March 2021, Intercoil, one of the region's leading bed manufacturers, launches a 'moon-shot' for the global market. By 2030, the Dubai business hopes to have built 1 billion beds around the world. In February 2021, King Koil launched a new mattress called "Sleep your aches and pains away". The increase in home ownership and the increase in tourism contribute to the major share of the commercial segment Drives the demand for mattresses in Saudi Arabia. Due to an increase in occurrences of back discomfort, body aches, and sores, orthopaedic health problems in the country are on the rise, particularly among women, leading companies to continue to innovate in the types of mattresses they offer. More people are worried about their health, so they want mattresses that can do more than one thing and have therapeutic features. The mattress market in Saudi Arabia is highly competitive, with many international and local players competing for market share. The competition is fierce, and companies need to differentiate themselves to stand out. Furthermore, Economic factors such as inflation, unemployment, and currency fluctuations can affect the mattress market in Saudi Arabia. These factors can impact consumers' purchasing power and their willingness to invest in new mattresses. The hospitality sector, bolstered by tourism initiatives like Vision 2030, is also contributing significantly to the demand for premium mattresses. Environmental consciousness is another trend influencing the market, with an increasing shift toward eco-friendly and sustainable mattress materials. Moreover, e-commerce platforms are playing a key role in expanding market reach, offering a wider variety of products and convenience to consumers.

Innerspring mattresses, featuring coil systems for support, are popular for their affordability and breathability, making them ideal for the region's hot climate. Brands like Sleep High and Al Rajhi Foam offer these mattresses with a focus on maintaining coolness during sleep. Laxet mattresses, though less commonly known by that name, refer to latex mattresses. They are valued for their durability and eco-friendliness, with brands like Sealy and King Koil providing high-quality latex options for those seeking a more natural sleep experience. Memory foam mattresses, known for their contouring support and pressure relief, are widely demanded in Saudi Arabia due to their comfort and ability to reduce motion transfer. They are offered by top brands such as Tempur and SleepEz, which have gained traction among consumers seeking relief from joint pain or discomfort. Lastly, hybrid mattresses, combining innerspring and memory foam or latex, along with specialty mattresses like air and water beds, cater to those looking for customized support. Brands like Serta and Restonic supply hybrid and specialty mattresses, appealing to consumers who want a balance of comfort and support.

Domestic mattresses are designed for residential use, where comfort, durability, and affordability are key factors. Saudi consumers are increasingly seeking mattresses that enhance sleep quality, with a growing interest in memory foam, latex, and hybrid mattresses that offer personalized comfort and support. Innovations such as cooling gel memory foam and anti-allergenic fabrics are gaining popularity, particularly in a region known for its hot climate. Brands like Sleep High and King Koil have introduced temperature-regulating technologies to meet the needs of households seeking comfort in extreme heat. Commercial mattresses, used in hospitality, healthcare, and other public sectors, are in high demand due to the country's growing tourism industry and expansion of healthcare facilities. Hotels and hospitals prioritize mattresses that combine durability with comfort, often opting for hybrid and high-quality innerspring mattresses. Innovations in this sector include easy-to-clean, antimicrobial fabrics, and customizable firmness options for hotel guests, which are being adopted by top hotel chains. Brands like Serta and Sealy are popular in commercial settings, as they offer mattresses that can withstand heavy usage while maintaining comfort and hygiene standards. The rise of smart mattresses, equipped with sleep tracking technology, is also making its way into both domestic and commercial markets, reflecting the Kingdom's growing focus on luxury and technology-driven solutions in sleep products.

The online channel has grown rapidly, driven by the rise of e-commerce platforms like Amazon.sa, Noon, and local brands' own websites. Consumers increasingly prefer shopping online due to the convenience of comparing prices, reading reviews, and accessing a wider variety of options. Innovations in the online mattress shopping experience, such as bed-in-a-box delivery and virtual mattress trials, have made it easier for consumers to make informed decisions. Demand for online mattress purchases continues to rise, especially among tech-savvy and younger consumers looking for hassle-free shopping experiences. Sleep High, IKEA, and Home Box are some brands offering mattresses online, with attractive promotions and fast delivery services across the Kingdom. On the other hand, the offline channel remains significant, especially for those who prefer a tactile shopping experience. Showrooms and retail stores in malls allow consumers to physically test mattresses before purchasing, which is particularly important for older consumers or those looking for premium products. Brands like Al Rajhi Foam and King Koil have established extensive offline networks with dedicated mattress stores and partnerships with major retailers like Jarir and Extra.



The quarantines and partial industry closures due to the COVID-19 epidemic negatively influenced mattress consumption in Saudi Arabia in 2020. The pandemic also resulted in a scarcity of raw materials and finished goods, which hampered the mattress industry's expansion.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Saudi Arabia mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.