Saudi Arabia Mattress Market Overview, 2027

The rising population of Saudi Arabia, as well as the rise in the number of households and nuclear families, are experiencing a surge in homeownership, which will result in higher mattress sales in the Saudi market. Innerspring mattresses, memory foam mattresses, and latex mattresses are different types of mattresses available in the Saudi Arabian mattress market. The market has seen an increase in demand for orthopaedic and therapeutic mattresses due to the rising trend of health-related disorders, particularly those linked to joint aches, back problems, and cervical disorders. The king-size mattress category dominated the Saudi Arabian mattress market since Saudi Arabians have larger families and an average height of 5 feet, 8 inches. The queen-size and single-mattress sectors combined to acquire the remaining market share. King Koil, Intercoil, Sleep High, Sealy, and Tempur are the market leaders in the mattress market. Distribution channels include online and offline. There are several companies that provide online mattress sales and delivery services in Saudi Arabia. Nectar Sleep, Casper, Leesa, Serta, and Sealy are the companies providing online mattresses.

According to the research report "Saudi Arabian Market Mattress Market Overview, 2027," published by Bonafide Research, the Saudi Arabian market was valued at above USD 840 million in 2027. In March 2021, Intercoil, one of the region's leading bed manufacturers, launches a 'moon-shot' for the global market. The company's manufacturing capacity has increased more than fivefold in the last decade, from roughly 300 mattresses per day in 2011 to 1,500 mattresses per day in 2021. By 2030, the Dubai business hopes to have built 1 billion beds around the world. In February 2021, King Koil launched a new mattress called "Sleep your aches and pains away". The mattress is integrated with various technologies, like the Advanced Pressure Support (APS) system, a revolutionary support that gives necessary support to the spine, taking into consideration the weight distribution of the human body. Other technologies in the mattress include Bio-Cool Body Balance technology, infusion technology, Smart Cushion Aero System technology, etc. Some smart mattresses integrate with smart home devices, such as voice assistants, to allow users to control the mattress settings and features through voice commands. Additionally, some smart mattresses offer personalised sleep coaching programmes that provide users with tips and recommendations on how to improve their sleep habits and patterns. Sleep Number, Eight Sleep, Bedgear, and Kingsdown are the companies in the market for providing smart mattresses.

The increase in home ownership and the increase in tourism contribute to the major share of the commercial segment Drives the demand for mattresses in Saudi Arabia. Due to an increase in occurrences of back discomfort, body aches, and sores, orthopaedic health problems in the country are on the rise, particularly among women, leading companies to continue to innovate in the types of mattresses they offer. More people are worried about their health, so they want mattresses that can do more than one thing and have therapeutic features. The mattress market in Saudi Arabia is highly competitive, with many international and local players competing for market share. The competition is fierce, and companies need to differentiate themselves to stand out. Furthermore, Economic factors such as inflation, unemployment, and currency fluctuations can affect the mattress market in Saudi Arabia. These factors can impact consumers' purchasing power and their willingness to invest in new mattresses. The demand for mattresses in South Africa is largely driven by population growth, urbanization, and an increasing focus on health and wellness. Many South Africans are becoming more aware of the importance of good sleep for overall health, which is driving demand for high-quality mattresses.

The quarantines and partial industry closures due to the COVID-19 epidemic negatively influenced mattress consumption in Saudi Arabia in 2020. The pandemic also resulted in a scarcity of raw materials and finished goods, which hampered the mattress industry's expansion.

Considered in this report
•    Geography: Saudi Arabia
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

Aspects covered in this report
•    Saudi Arabia mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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