Brazil Mattress Market Overview, 2027

Brazil is one of the emerging economies in South America. With the slowdown of the world and economic growth, the mattress production has also suffered a certain impact but is poised to remain optimistic growth. The mattress in a box model is becoming popular in the Brazilian market due to decreasing freight costs and operations in the market. The mattress market in Brazil is predominantly dominated by brick-and-mortar stores, with online sales gradually gaining traction. Major retailers such as Casas Bahia, Magazine Luiza, and Ponto Frio are popular destinations for mattress purchases. Brazil's thriving tourism industry, including hotels, resorts, and vacation rentals, drives the demand for mattresses in the hospitality sector. As Brazil attracts domestic and international tourists, there is a need for comfortable and durable mattresses to ensure a positive guest experience. This creates a niche market for specialized mattresses designed for the hospitality industry.

According to the research report "Brazil Mattress Market Overview, 2027," published by Bonafide Research, The Brazil Mattress market will be valued at USD 914 Billion in 2021. The Brazilian government has implemented regulations to ensure the safety and quality of mattresses sold in the country. These regulations cover aspects such as flammability standards, labelling requirements, and quality control measures. Compliance with these regulations is essential for mattress manufacturers and importers to enter and operate in the Brazilian market. Social media platforms play a significant role in influencing consumer buying decisions in Brazil. Influencer marketing campaigns and user-generated content contribute to brand awareness and trust among consumers. The innerspring mattress type is in significant demand in the Brazilian mattress market. Brazil has a well-developed manufacturing base for mattresses, with several companies operating across the supply chain.The majority of mattresses sold in Brazil are domestically produced. Local manufacturers, including well-established brands like Ortobom, Castor, and Herval, compete with international brands that have a presence in the market. This competition fosters innovation and quality improvement in the industry.

The growth of the real estate sector in Brazil, including housing projects and urban development, contributes to the demand for mattresses. As more people purchase new homes or apartments, there is a need to furnish these spaces, including the purchase of mattresses. This presents an opportunity for mattress manufacturers and retailers to partner with housing developers and capitalize on the increasing housing market. The mattress market in Brazil is witnessing trends such as a growing demand for eco-friendly and sustainable mattresses, the popularity of hybrid mattresses, the integration of smart technology, and a focus on health and wellness features. Brands are adopting multichannel retail strategies to reach consumers through various touchpoints. This includes a combination of physical stores, online sales, and partnerships with third-party retailers. 

The mattress market in Brazil faces challenges such as intense competition, supply chain disruptions, and economic uncertainties. However, there are sample opportunities for growth, including the expanding housing and tourism sectors, increasing consumer awareness of sleep health, and the potential for innovation and customization. The goal is to provide a seamless and convenient purchasing experience for consumers. Online sales of mattresses are on the rise in Brazil, driven by increased consumer trust in online shopping, convenience, and competitive pricing offered by online retailers. The COVID-19 pandemic has further accelerated the growth of e-commerce in the mattress industry. The mattress brands like Anjos Colchões, Tempur Sealy International, Inc., Ecus, Sleep Number, Colchão Inteligente. Ivete Sangalo, a popular Brazilian singer and actress, has been associated with the mattress brand Ortobom. Luciano Huck, a well-known TV presenter and entrepreneur in Brazil, has been associated with the mattress brand Castor. He has endorsed Castor mattresses in TV commercials, emphasizing the brand's durability and sleep comfort.

Considered in this report
•    Geography: Brazil
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

Aspects covered in this report
•    Brazil mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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