Colombia Toy Market Overview, 2027

Columbia has a diverse population with a mix of ethnicities and cultures. Demographic factors such as age, income, and ethnicity can significantly impact consumer preferences. Toy manufacturers and retailers may need to consider the diversity of the community when developing and marketing their products. Parents' values, beliefs, and purchasing decisions greatly impact the toy market. Parents may choose toys that align with their educational values, such as STEM-focused toys or toys that promote creativity and critical thinking. Additionally, parents may prefer toys that reflect their cultural heritage or promote specific skills or values. As in many parts of the United States, gift-giving traditions such as holidays, birthdays, and other special occasions may drive increased toy purchases in Columbia. Toy manufacturers and retailers may need to align their marketing strategies with these gift-giving traditions to maximise sales. According to the research report "Columbia Toy Market Overview, 2027," published by Bonafide Research, the Columbia Toy Market is expected to add more than 130 million units by 2027. Based on the product types, the Colombian toy market is segmented into action figures and accessories, arts and crafts, building sets, dolls, games and puzzles, infants, toddlers, pre-schoolers, youth electronics, outdoor and sports toys, plush, vehicles, and explorative and other toys. Among these types, the infant, toddler, preschool, and doll segments are projected to acquire more market share during the forecast period. Further, the market is categorised into three age groups, including 0–8 years, 9–15 years, and 15 years and above. Among these types, the 9–15-year category is leading the market, and it is forecasted to dominate the market during the upcoming timeframe. Connected toys are becoming increasingly popular in Colombia, as they allow children to interact with toys using smartphones or tablets. For instance, the Sphero Mini is a connected robot toy that can be controlled using a smartphone app.

The toy industry in Colombia is influenced by international trends and brands as well as local manufacturers. Major cities like Bogotá, Medelln, and Cali have a strong retail presence with shopping malls and toy stores. Mattel, Hasbro, LEGO, Spin Master, Playmobil, Fisher-Price, and VTech These are some of the major toy brands available in Colombia, but there are many other companies that produce toys as well. Sales channels include offline and online stores. Alkosto, Falabella, Jugueteando, Divercity, Pepeganga, and Tiendamia are several online toy retailers and marketplaces in Colombia that sell a wide range of toys from various brands. Retro and classic toys are experiencing a resurgence in popularity in Colombia as parents seek to introduce their children to toys from their own childhoods. Companies like Fisher-Price and Hasbro are releasing updated versions of classic toys like the View-Master and Lite-Brite. Sustainability is becoming an increasingly important trend in the toy market in Colombia, with many manufacturers focusing on eco-friendly and biodegradable materials. For example, Green Toys produces toys made from recycled plastic, while PlanToys uses natural rubberwood and non-toxic paints. Additionally, gender-neutral toys are also gaining popularity in Colombia as parents seek to provide children with a wider range of play options. Many manufacturers are developing toys that are not associated with traditional gender stereotypes, such as dolls for boys and construction sets for girls. Many imported toys are available on the Colombian market, which can be a challenge for domestic manufacturers and retailers. These imported products can sometimes be cheaper and may offer a wider range of options, making it difficult for local companies to compete. While technology is a growing trend in the Colombian toy market, access to technology can be limited in some areas of the country. This can make it difficult for manufacturers and retailers to reach consumers who may not have access to smartphones or other devices. Considered in this report • Geography: Columbia • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • Columbia toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.