Argentines place a high importance on family, and parents frequently prioritise spending time with their kids. This may manifest as a liking for toys like board games or classic toys that the whole family can play together, which foster social and emotional growth. Argentina is a diverse country with many regional and cultural differences. The types of toys that are popular in one region may not be as popular in another. For example, traditional toys like wooden tops and yo-yos may be more popular in rural areas, while electronic toys and video games may be more popular in urban areas. Spanish is the official language in Argentina, and toys that incorporate Spanish language learning or are specifically designed for Spanish-speaking audiences may be more popular among parents who value bilingualism or want to support their child's language development. Argentina is home to one of the largest toy museums in the world. The Museo del Juguete (Toy Museum) is located in Buenos Aires and features a collection of over 14,000 toys from around the world. The traditional Argentine toy known as the "trompo" (spinning top) is considered to be one of the oldest toys in the world. Trompos have been found in archaeological sites dating back to ancient civilizations, and they continue to be popular with children in Argentina today. Furthermore, Argentina has a strong tradition of puppetry, with many puppet theatres and shows throughout the country. Children in Argentina enjoy watching puppet shows and playing with puppet toys. According to the research report "Argentina Toy Market Overview, 2029," published by Bonafide Research, the Argentina Toy market is expected to reach a market size of more than USD 390 Million by 2029. The Argentine toy market is diverse and offers a wide range of toys that cater to different age groups, interests, and preferences. Outdoor toys, such as sports equipment, bicycles, and roller skates, are popular in Argentina, particularly during the summer months. Children in Argentina enjoy spending time outdoors, and these toys provide a fun way to stay active and enjoy the outdoors. Furthermore, electronic toys, including video games, tablets, and smart toys, are also popular in Argentina. While some parents may have concerns about screen time and its potential impact on children's development, electronic toys can provide an engaging and educational play experience when used in moderation. There are several superstores in Argentina that specialise in toys and games. Jugueteras Poly, Cebra, ToyCo, Walmart, and Falabella are major superstores. There are many online retailers and marketplaces as well, including some that specialise in niche products or offer unique shopping experiences. MercadoLibre, Linio, and Jugueteras Poly are some of the online retailers.
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Download SampleThe Argentine toy market is diverse and offers a wide range of toys that cater to different age groups, interests, and preferences. Dolls are a leading product category in the Argentine toy market. They are popular among young girls and are often used for imaginative play, role-playing, and developing nurturing skills. Argentine girls often play with dolls that represent human beings, animals, or fantasy characters. Games and puzzles are a popular segment in the Argentine toy market, particularly among children and families. These toys provide entertainment, stimulate cognitive development, and promote social interaction. Popular games in Argentina include board games, card games, and video games. Puzzles, on the other hand, help develop problem-solving skills and spatial awareness in children. Building sets are another significant segment in the Argentine toy market. These toys allow children to unleash their creativity and imagination by constructing various structures, vehicles, or characters. Building sets are often made of plastic or wooden pieces that can be easily assembled and disassembled. Popular building set brands in Argentina include Lego and Rasti. The Argentine toy market also includes other product segments, such as action figures, arts and crafts, infant/toddler toys, outdoor toys, and plush toys. Action figures are popular among boys and are often based on popular movies, TV shows, or video games. Arts and crafts toys, such as coloring books, markers, and modeling clay, allow children to express their creativity and develop fine motor skills. Infant and toddler toys, such as rattles, teethers, and stacking cups, are designed to stimulate sensory development in young children. Outdoor toys, such as sports equipment and playground sets, encourage physical activity and active play. By age group, 0-8 Years age group represents a significant portion of the toy market, characterized by a strong demand for educational and developmental toys. Parents prioritize toys that promote learning and cognitive skills, such as building sets, puzzles, and interactive electronic toys. Popular items include dolls, action figures, and outdoor toys that encourage physical activity. The sales in this segment are driven by parents' desire to foster social and emotional development through play. As of recent forecasts, the market for toys aimed at toddlers and young children is projected to experience moderate growth, reflecting a steady demand for engaging and educational products. For children aged 9 to 15, the toy market shifts towards more complex products like video games, youth electronics, and action figures based on popular media franchises. This demographic shows a preference for licensed toys that resonate with their interests in movies, TV shows, and gaming. The demand for educational toys also remains strong, particularly STEM-related products that align with parents' increasing focus on educational value. This segment is crucial for driving sales as it encompasses both traditional toys and modern electronic devices. The market for individuals aged 15 years and older primarily includes collectibles, board games, and hobby-related items. While this segment is smaller compared to the younger age groups, it remains significant due to the popularity of gaming culture and adult-oriented collectibles. Sales in this category are often driven by nostalgia as well as the growing trend of adult participation in gaming and crafting hobbies. The online toy market in Argentina has seen significant growth, particularly accelerated by the COVID-19 pandemic, which shifted consumer preferences towards e-commerce. Leading online platforms include MercadoLibre, which generated approximately USD 12.5 million in sales in 2023, making it the top online store for toys in Argentina. Other notable online retailers include Linio and Jugueteras Poly, which also cater to diverse consumer needs through their digital platforms. In contrast, offline distribution remains a crucial aspect of the toy market in Argentina, with traditional retail channels still holding significant market share. Major superstores such as Walmart, Falabella, Cebra, and ToyCo are prominent players in this segment, offering a wide range of toys that cater to different age groups and interests. These stores provide consumers with the opportunity to physically examine products before purchase, which is particularly important for parents selecting toys for their children. Additionally, smaller local toy stores contribute to the offline landscape by offering unique and culturally relevant products that appeal to regional preferences.
Considered in this report • Geography: Argentina • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Argentina toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys
By Age Group •0-8 years •9-15 years •15 years and above By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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