"Fitness is a thriving sector in Australia, and there has never been a better moment for people to pursue a career as a health and fitness expert. Not only have we seen unprecedented growth in recent years, but there have never been more opportunities for fitness fanatics to do what they love. Fitness services and equipment cost Australians an estimated $8.5 billion each year, with the fitness industry alone contributing $3 billion to the Australian economy. The most significant recent trend has been a rise in the number of people working in the fitness industry. Over the last five years, an additional 11,800 jobs have become available throughout Australia's 6,426 fitness firms. Due to the economic recession and pandemic, Australia's overall fitness and industry figures are worse than usual. However, the number of fitness centers and health clubs has grown in recent years. According to fitness industry figures, there will be roughly 6462 fitness centers in Australia by 2021. In 2022, that figure is expected to rise by 2.3%. Arnold Schwarzenegger is a bodybuilding legend who has played a significant role in promoting physical fitness and the use of fitness equipment. He popularized bodybuilding and inspired many people to take up weightlifting and bodybuilding. He is a spokesperson for fitness equipment companies like Nautilus. He is supporting various fitness programs and initiatives and raising awareness about the importance of regular exercise. And demonstrating the effectiveness of fitness equipment and showing people how to use it safely and effectively. Another influencer is Chris is an actor who is best known for his role as Thor in the Marvel Cinematic Universe. He is a fitness enthusiast who frequently shares his workouts on social media and has endorsed various fitness equipment products, including dumbbells and resistance bands. According to the research report ""Australia Fitness Equipment Market Overview, 2027,"" published by Bonafide Research, the Australia Fitness Equipment market is expected to add more than USD 360 Million by 2027 .Key industry players in the Australian fitness equipment market are developing new and innovative outlets as well as chains of fitness clubs and spas. This is predicted to have a beneficial impact on membership subscriptions, boosting the growth of the fitness equipment market over the forecast period. In recent years, there have been various trends in the Australian exercise equipment market. Due to the ease and privacy it provides, home exercise equipment is becoming increasingly popular. Another trend is the increased desire for high-tech fitness equipment, such as smart treadmills, ellipticals, and other cardio machines with built-in screens and interactive capabilities. Users can use these machines to track their progress, access training programs, and communicate with personal trainers or other users. In Australia's exercise equipment market, there has also been a trend towards sustainability. Consumers are increasingly interested in environmentally friendly and sustainable equipment, such as machines manufactured from recycled materials or those that utilize renewable energy sources. Furthermore, functional training equipment such as kettlebells, resistance bands, and TRX suspension trainers are gaining popularity. These pieces of exercise equipment provide diverse and effective workout options, and they are frequently utilised in high-intensity interval training (HIIT) and other trendy fitness fads. The Australian fitness equipment industry is always evolving, with customers looking for new and novel methods to keep active and healthy.
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The high level of competition in the fitness equipment sector in Australia is one of the primary challenges. With so many fitness equipment manufacturers and dealers, businesses must differentiate themselves by offering distinctive products and services to attract clients. Another issue is the expensive price of fitness equipment. Many consumers are hesitant to invest in costly equipment, especially in times of economic uncertainty. To remain competitive, businesses must provide accessible pricing and financing choices. Given the country's enormous size and dispersed population, transportation and logistics might potentially be a barrier for the Australian exercise equipment business. Delivery costs can be significant, especially for big or heavy equipment, and businesses must have effective distribution networks in place to reach clients on time. The exercise equipment market in Australia, like any other, is subject to shifting consumer trends and tastes. Companies must stay current on industry trends and innovations in order to remain competitive and meet the changing needs of their consumers. In Australia, there are numerous chances in the exercise equipment sector. One possibility is Australians' increased interest in health and wellness, which has resulted in an increase in demand for fitness equipment. With increased obesity and other health concerns, there is a greater emphasis on regular exercise and physical activity. Another possibility is the growing popularity of boutique fitness classes and the trend towards home exercises. workout equipment manufacturers and retailers can capitalise on this trend by supplying high-quality home workout equipment and working with boutique fitness studios. . Connected treadmills and ellipticals with integrated screens and interactive features, for example, can provide users with a personalised workout experience and measure their progress. There is also a potential to enter the market for sustainable and eco-friendly workout equipment. As consumers become more environmentally conscious, they are looking for workout equipment that is manufactured from sustainable materials and has a lesser environmental impact. Australia's ageing population creates an opportunity for the fitness equipment industry, as older persons seek low-impact and safe exercise options to maintain their health and mobility. Fitness equipment makers and retailers can concentrate their efforts on producing and marketing equipment specifically for this group. The Australian fitness equipment market is a dynamic and competitive business with numerous challenges and opportunities. A growing interest in health and wellbeing, as well as a trend towards home workouts and boutique fitness facilities, are driving the industry. While the industry faces challenges such as high competition, transportation and logistics challenges, and changing consumer trends, the growing interest in technology, sustainability, and catering to the ageing population provides opportunities for companies to differentiate themselves and grow their customer base. As the fitness equipment industry evolves, organizations must stay current on the newest trends and technology while focusing on providing high-quality products and services that match the changing needs of consumers. Overall, the fitness equipment market is growing.
Considered in this report • Geography: Australia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Australia Fitness Equipments market with its value and forecast along with its segments • Country-wise Fitness Equipmennts market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Cardiovascular • Strength
By Cardiovascular Equipments • Cross-country ski machine • Elliptical trainers • Rowing machines • Stair-steppers • Stationary bicycle • Treadmill • Others By Strength Equipments • Hydralulic equipments • Weight plates • Dumbbells • Resistance band & tubes • Others By End Users • Commercial • Residential The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fitness equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "