Japan Dietary Supplements Market Overview, 2029

Japan has experienced remarkable growth and evolution in recent years, reflecting the country's unique cultural and health-oriented values. Japan has a long history of valuing holistic health practices and incorporating natural remedies into everyday life. This has contributed to the strong demand for dietary supplements, which are viewed as a means to support overall well-being and address specific health concerns. The Japanese dietary supplement market is characterized by a diverse range of products that cater to various consumer needs, from general health maintenance to targeted support for specific conditions. Factors such as an aging population, increasing health consciousness, a tradition of preventive healthcare, and a regulatory framework that emphasizes safety and quality have all contributed to the market's growth. Additionally, the strong presence of traditional Japanese medicine, known as Kampo, and the use of traditional ingredients in dietary supplements have further shaped the market's landscape. With a culture that values balance, longevity, and natural remedies, the dietary supplement market in Japan continues to thrive, offering a wide array of products that cater to the unique preferences and health needs of Japanese consumers. The modern lifestyle that is followed today by the millennial generation devoids them of a healthy diet. It lacks vitamin C and D, folic acid, calcium, selenium, iodine, minerals, and other nutrients. Supplements are a substitute for these nutrients, which are not consumed in enough quantities to be needed for overall growth and development of the body.

According to the research report "Japan Dietary Supplements Market Overview, 2029," published by Bonafide Research, the Japan Dietary Supplements market is expected to reach a market size of more than USD 23 Billion by 2029. Japan has one of the oldest populations in the Asia pacific, with a significant proportion of elderly individuals. As people age, there is a greater focus on maintaining health and well-being. Dietary supplements are sought after by the aging population as a means to support healthy aging, improve vitality, and address age-related health concerns. The growing elderly demographic drives the demand for dietary supplements in Japan. Traditional Japanese medicine, known as Kampo, has a long history and remains influential in the country's healthcare practices. Kampo incorporates herbal remedies and natural ingredients derived from plants into medicinal formulations. This influence extends to the dietary supplement market, where traditional ingredients and formulations inspired by Kampo are highly valued by Japanese consumers. The use of traditional Japanese medicine drives the demand for specific dietary supplements in Japan. Vitamins and botanicals form the major market share by type of supplement taken by consumers more than other types. However, since the food consumed by consumers is low in fibre, omega fatty acids, and carotenoids, other types of supplements are expected to remain in high demand by consumers.

Botanicals hold almost one fourth of the market share and are expected to grow rapidly over the forecast period. Innovation with amino acids to achieve specific functions such as weight loss and muscle repair is furthering their demands. Rising preventive healthcare and an increased awareness of consumers' health towards health creates demand for botanicals. Women facing problems like insomnia and hot flashes are able to relieve their symptoms through these supplements. Botanicals like fish oil, detoxes, and probiotic drinks are on the rise. High income levels and developing infrastructure for sports and fitness are further expected to boost market demand. During the pandemic, the government advised using certain herbal supplements to maintain health and reduce the chances of getting affected by more of the virus. The dietary supplements are most widely sold over the counter in pharmacy stores as they are easy to reach in every area of the city. However, due to the increase in supermarkets and hypermarkets establishments and consumers' inclined towards buying their fix of groceries from these outlets, their popularity has increased. Since supermarkets give attractive discounts, consumers do not need to travel to a different store to specifically purchase the same. Furthermore, consumers can easily read the labels and compare them to other products on the shelf. Research and development are the key success factors for dietary supplements, which require heavy investments. Furthermore, strict regulations regarding health benefit claims and product labelling are expected to pose challenges for dietary supplements during the forecast period.

The Japanese government has implemented several initiatives and regulations to regulate and promote the dietary supplement market in the country. These initiatives aim to ensure the safety, quality, and efficacy of dietary supplements and provide consumers with reliable information. The Pharmaceutical Affairs Law (PAL) is the primary legislation that governs the regulation of dietary supplements in Japan. It sets out requirements for product registration, labeling, advertising, and manufacturing standards. The law aims to protect public health by ensuring the safety and quality of dietary supplements. The Japanese government operates an adverse event reporting system for dietary supplements. Manufacturers, retailers, and healthcare professionals are encouraged to report any adverse reactions or incidents associated with dietary supplement use. This system helps identify potential risks and allows the authorities to take appropriate actions to ensure consumer safety.

Tablets are the most common and easiest form of supplement for consumers and lead the market by form type. It is low in cost, has a long shelf life, and is a convenient form for multivitamins and is expected to positively lead the market growth in the future. On the other hand, the encapsulation of finished products for controlled release is expected to bolster future growth from the capsule segment. However, the high price of capsules is expected to be a restraint for this type of supplement. Adults demand more of these supplements as, with age, their bodies require some essential nutrients for proper functioning. Also, as with age, they have developed some or other type of chronic disease, so they do not get sufficient nutrition from the food they are required to consume. Additionally, the hectic working schedules and fast-changing lifestyles lead to increased use of dietary supplements by adults. The rise in the number of chronic diseases like obesity, cardiovascular disease, and diabetes are the other factors driving the future markets.

Covid impact

During the COVID-19 pandemic, all the industries are being impacted, and the dietary supplements industry is also one of them. Initially, when the coronavirus spread, it was difficult for the companies to supply their products to the market for consumption purposes, and the production of dietary products also faced disruption in the supply chain completely. Consumers were only focusing on highly essential products such as food and beverages and other essential products. After sometime, the companies started reopening to fulfil the demand for products in the market. It has been found that dietary supplements are helpful in boosting the immune system. The demand for dietary supplements has been greatly increased due to this new trend.

Considered in this report
• Geography: Japan
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024

• Forecast year: 2029

Aspects covered in this report
• Japan dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.