Italy Tyre Market Overview, 2029

The Italy tire market has a rich history and plays a significant role in the country's automotive and industrial sectors. Italy is renowned for its strong automotive manufacturing heritage, housing globally recognized automobile brands like Fiat Chrysler. This has contributed to a robust demand for both original equipment (OE) and replacement tires, as a wide range of vehicles, including passenger cars, commercial vehicles, and motorcycles, roll off the assembly lines. Italy's picturesque landscapes, from urban centers to mountainous terrains, influence the need for tires capable of handling varying road conditions. The aftermarket segment is a vital part of the tire market, as consumers prioritize safety, performance, and comfort. Seasonal variations in weather conditions drive demand for winter and summer tires, reflecting the need for optimal traction and road handling. The tire market in Italy is directly dependent on the market of vehicles. The Italian vehicle fleet that relies on tires was calculated at 52 million vehicles at the start of 2020, with an average of over 500,000 vehicles added to the national fleet each year. The most sold tire models in Italy are Tomkets, followed by Bridgestone, Dunlop, and Pirelli. The tire market in Italy has faced challenges in recent years, including a mild winter and low rainfall in the early 2020s, followed by the COVID-19 pandemic. The pandemic forced citizens to stay home, reducing vehicle usage and tire replacement needs. However, the industry has displayed resilience, with a gradual recovery in line with economic reopening efforts.

According to the research report "Italy Tyre Market Overview, 2029," published by Bonafide Research, the Italy Tyre market is anticipated to grow at more than 4% CAGR from 2024 to 2029. The Italy tire market is poised for significant growth, driven by various factors including increasing vehicle ownership, technological advancements, and a shift toward eco-friendly products. Key players in this market include renowned brands such as Pirelli, Michelin, Bridgestone, Continental, and Apollo Tyres, which are actively involved in innovation and expanding their product offerings to meet evolving consumer demands. One of the primary trends influencing the Italy tire market is the increasing emphasis on sustainability. As environmental concerns rise, both consumers and regulatory bodies are advocating for reduced carbon emissions and improved fuel efficiency, prompting tire manufacturers to develop eco-friendly solutions such as low-rolling-resistance tires made from recycled materials. Additionally, the rise of electric vehicles (EVs) is creating demand for specialized tires designed to accommodate their unique performance requirements. The North-West region of Italy stands out as a significant hub for tire activity, primarily due to its concentration of automotive manufacturers like Fiat Chrysler. This region not only has a high density of vehicle ownership but also benefits from higher disposable incomes, leading to increased spending on vehicle maintenance and tire upgrades. The presence of motorsports culture in Italy further fuels demand for high-performance tires, diversifying the market landscape.

Passenger Cars represent the largest segment in the Italian tire market, driven by high vehicle ownership rates and frequent tire replacements due to wear and tear. With around 52 million vehicles on the road, the demand for passenger car tires remains robust, fueled by consumer preferences for safety, performance, and comfort. Seasonal variations also influence this segment, as consumers often switch between summer and winter tires to adapt to changing weather conditions. Light Commercial Vehicles (LCVs) cater to businesses requiring versatile transportation solutions. This segment has seen growth due to the increasing demand for delivery services and logistics, particularly in urban areas. The rise of e-commerce has further propelled the need for LCVs, thus increasing the demand for tires tailored to these vehicles. Medium and Heavy Commercial Vehicles (M&HCVs) are essential for freight transport across Italy, contributing significantly to the tire market. The expansion of infrastructure projects and a growing economy have led to increased freight activity, driving demand for durable tires that can withstand heavy loads and long distances. Two Wheelers are popular in Italy, especially in urban environments where they offer a convenient mode of transportation. The demand for two-wheeler tires is influenced by factors such as fuel prices and urban mobility trends. As more consumers opt for scooters and motorcycles, the market for two-wheeler tires is expected to grow. Three Wheelers and Others include specialized vehicles used in various sectors such as agriculture and tourism. While this segment is smaller compared to others, it remains significant due to its niche applications.

Radial tires feature a construction where the tire's internal ply cords run radially from the center of the tire, creating a flexible sidewall. This design allows for better heat dissipation, improved fuel efficiency, and enhanced handling characteristics. Radial tires are known for their durability and performance, making them a preferred choice for passenger vehicles and light commercial vehicles. The tread design also contributes to better traction and stability on various road surfaces. In Italy, radial tires dominate the tire market due to their superior attributes. The increasing emphasis on safety, performance, and fuel efficiency drives consumer preference towards radial tires. Innovations in this segment include the development of low-rolling-resistance tires, which are designed to minimize energy loss as the tire rolls, thereby improving fuel economy. Bias-ply tires have a different construction where the internal plies crisscross at angles between 30 to 40 degrees from the tread centerline. This design results in a stiffer sidewall that provides excellent load-carrying capacity and resistance to punctures. Bias-ply tires are often favored for their robustness, making them suitable for heavy-duty applications such as agricultural machinery and certain types of commercial vehicles. In Italy, the bias-ply segment has seen growth driven by demand in specific industries like agriculture and construction, where heavy-duty performance is critical.

The OEM segment focuses on supplying tires directly to automobile manufacturers for use in new vehicles. This segment is characterized by strict quality standards and customizations to meet specific vehicle requirements. Tire companies work closely with vehicle manufacturers to choose tires that balance ride quality, handling, longevity, and fuel efficiency, ensuring the overall driving experience aligns with the manufacturer's vision. OEM tires are designed to provide the performance attributes intended by the vehicle manufacturer and are often highlighted with special indicators or symbols on the sidewall to indicate their approved status. However, OEM tires tend to be more expensive due to their brand name, quality assurance, and exclusivity. The replacement tire segment caters to consumers and businesses seeking to replace worn-out or damaged tires on existing vehicles. It represents a more diverse market, encompassing a wide range of tire types and brands to meet various customer needs. Replacement tires allow consumers to select different tire performance attributes based on their driving priorities, such as choosing a high-performance summer tire for improved handling or a tire designed for specific weather conditions. The replacement segment is a major driver in Italy due to consumer preferences for safety, performance, and comfort, as well as the frequent need for tire replacement due to extensive usage. Replacement tires are often more cost-effective than OEM tires, making them accessible to a broader range of consumers.
COVID-19 Impact
The Covid-19 pandemic affected almost every industry vertical across the globe and the tire market in the region of North America was no exception. The enforcement of lockdowns along with the travel restrictions across countries significantly affect the tire market. The situation of lockdowns caused production in the automobile industry to stop which affected the demand from the OEM sector. On the other hand the market was also observing decline from the replacement sector during the pandemic as the requirement for new tires declined.

Key Players
Apollo Tires, Bridgestone, CEAT Tires, Continental, Giti, Goodyears Tires, Hankook, JK tires, Kenda Kumho, Maxxis International, Michelin, MRF, Nexen Tire Corp, Nokian Tires, Pirelli, Sailun Group Co., Ltd, Sumitomo Rubber Industries, Titan International , Toyo Tire Corporation, Triangle Tire Co, Zhongce Rubber Group Co, Yokohama, Doublestar Tire, Linglong, Nankang

Considered in the report
• Geography: Italy
• Base Year: 2023
• Historical year: 2018
• Forecasted Year: 2029

Aspects covered in the report
• Market Size by Value (2018-2029F)
• Market Size by Volume (2018-2029F)
• Market Share by Vehicle Type
• Market Share by End Use
• Market Share by Design
• Market Share by Sales Channel
• Market Share by Country

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Automotive and Transport industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now