Europe Ride-On Lawn Mower Market Outlook, 2028

Ride-on lawn mowers, also known as lawn tractors or garden tractors, are larger and more powerful than push mowers, designed to efficiently mow larger areas of grass. The ride-on lawn mower market in Europe has witnessed steady growth over the years, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in gardening and landscaping. In terms of technology, there has been a growing trend towards electric and battery-powered ride-on lawn mowers, reflecting the broader shift towards more environmentally friendly and quieter lawn care equipment. However, gasoline-powered models still dominate the market due to their higher power output and longer runtime. Europe has a wide range of landscapes, from small residential gardens to large estates and expansive commercial properties. As a result, the European market offers ride-on lawn mowers in various sizes and capacities to cater to the diverse needs of consumers. There are compact models suitable for maneuvering in tight spaces, as well as larger, more powerful machines designed for commercial use. Government regulations related to noise and emissions are also influencing the market, with stricter regulations promoting the adoption of quieter and cleaner alternatives. Additionally, the availability of spare parts, after-sales services, and warranties are important considerations for consumers when purchasing ride-on lawn mowers. European consumers generally prioritize quality and durability when it comes to lawn care equipment. European manufacturers are known for their high-quality craftsmanship and innovative designs. This focus on quality ensures that ride-on lawn mowers are built to withstand the demands of European climates and landscapes, providing efficient and reliable performance. European manufacturers continually strive to improve their products through innovation. This includes advancements in cutting technology, ergonomic designs, user-friendly features, and enhanced safety measures. European companies are known for their emphasis on quality and precision engineering. European manufacturers prioritize after-sales service and support. They typically have a comprehensive network of authorized service centers and technicians to provide maintenance, repairs, and spare parts. This ensures customers can easily access professional assistance and keeps their ride-on lawn mowers in optimal condition. According to the research report, “Europe Ride-On Lawn Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The specialty of the ride-on lawn mower market in Europe lies in its diverse range of products, consumer preferences, and market dynamics. A few notable aspects that set the European ride-on lawn mower market apart as, Size and Versatility, Environmental Considerations, Quality and Design, Safety and Ergonomics, Distribution and Support. The Ride-on Lawn Mower market in Europe can be categorized into various product types. Some common categories are Standard ride-on mowers are designed for residential use and are suitable for medium-sized lawns. They feature a traditional steering wheel and have a wide cutting deck mounted at the front or middle of the machine. Zero-turn mowers are highly maneuverable machines known for their ability to make zero-radius turns. They use a hydraulic transmission system to control each wheel independently, allowing for superior control and maneuverability. Lawn tractors are larger and more powerful ride-on mowers designed for medium to large-sized lawns. They feature a front-mounted cutting deck and have additional capabilities for attaching accessories such as snow blowers, trailers, or lawn sweepers. Garden tractors are heavy-duty ride-on mowers that are designed for larger estates, commercial use, or challenging terrains. They have a front-mounted cutting deck and are equipped with powerful engines. The ride-on lawn mower market in Europe is categorized by different fuel types. Such as, Gasoline-Powered Ride-on Lawn Mowers, Electric-Powered Ride-on Lawn Mowers, Hybrid Ride-on Lawn Mowers. In the Ride-on Lawn Mower market of Europe, the most commonly used and purchased fuel type is gasoline-powered (gas-powered) ride-on lawn mowers. Gas-powered models have traditionally been the dominant choice for residential and commercial users due to their power, versatility, and wide availability. However, it's important to note that there is a growing trend towards electric-powered ride-on mowers in Europe, including both corded and cordless models. Electric-powered mowers, whether corded or cordless, are gaining popularity due to their environmental advantages, lower noise levels, and reduced maintenance requirements.

The ride-on lawn mower market can vary within each country, influenced by factors such as regional preferences, cultural norms, and economic conditions. Germany has a robust market for ride-on lawn mowers. The country has a large number of garden enthusiasts and professional landscapers, contributing to the demand for both residential and commercial-grade mowers. German manufacturers like Stiga, Viking, and Al-Ko are well-known for their quality ride-on mowers. The United Kingdom has a significant market for ride-on lawn mowers, especially for residential use. With a high number of homeowners with large gardens and green spaces, the demand for ride-on mowers remains strong. Popular brands in the UK include Hayter, Mountfield, and Honda. France has a substantial market for ride-on lawn mowers, driven by the presence of large rural areas, estates, and vineyards. The country has a diverse range of manufacturers and distributors, offering various models suitable for different lawn sizes and terrains. Brands like Husqvarna, John Deere, and Castelgarden are popular in France. Italy has a thriving market for ride-on lawn mowers, particularly in the residential sector. Italian manufacturers like Oleo-Mac, Efco, and Grillo are well-established and known for their high-quality machines. The Italian market also places emphasis on compact-sized mowers suitable for smaller gardens and narrow spaces. Spain has a growing market for ride-on lawn mowers, driven by the increasing number of urban residential complexes and suburban properties with larger garden spaces. Spanish consumers often prefer models that can handle uneven terrains and offer versatile features. Popular brands in Spain include Honda, Viking, and McCulloch. The ride-on lawn mower market in Europe offers different driver types, including AWD (All-wheel Drive), FWD (Front-wheel Drive), and RWD (Rear-wheel Drive). An overview of these driver types and some popular brands that offer them in Europe includes AWD All-wheel drive ride-on lawn mowers provide power to all four wheels, offering excellent traction and maneuverability on various terrains. FWD Front-wheel drive ride-on lawn mowers are popular for their ease of maneuverability and control. RWD Rear-wheel drive ride-on lawn mowers provide better traction and stability, particularly on hills and uneven terrain. MTD Smart RF 125 and MTD Optima LG 165 H ride-on mowers are equipped with rear-wheel drive, offering stability and control on various terrains. Craftsman T260 models, such as the Craftsman T260 50-in, utilize rear-wheel drive for enhanced maneuverability and performance. The ride-on lawn mower market in Europe caters to various end users. Includes Residential Users, Commercial Users, Agricultural Operations, Institutions and Public Spaces. The Ride-on Lawn Mower market in Europe is typically served through various distribution channels. Some common channels through which ride-on lawn mowers are distributed in Europe such as Authorized Dealerships, Specialty Garden Equipment Stores, Online Retailers, Direct Sales from Manufacturers, Rental Services, DIY and Home Improvement Stores, Professional Equipment Suppliers. Key drivers and opportunities in the Ride-on Lawn Mower market of Europe include Increasing Demand for Landscaping and Garden Maintenance, Rising Disposable Incomes, Focus on Environmental Sustainability, Stringent Emission and Noise Regulations, Advancements in Technology, Growing Professional Market, Online Retail and E-commerce Growth, Increasing Focus on Home Improvement and DIY, Replacement and Upgrading Cycles, Government Incentives and Subsidies. Manufacturers and retailers should stay attuned to local trends, regulations, and consumer preferences to capitalize on the drivers and opportunities in their respective markets. Considered in this report:

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

• Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Europe Ride-On Lawn Mower Market with its value and forecast along with its segments • Country-wise Ride-On Lawn Mower Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Product Type: • Standard Ride-on • Zero-turn • Lawn Tractors • Garden Tractors By Fuel Type: • Manual-powered • Gas-powered • Propane-powered • Electric-corded • Electric-cordless By Drive Type: • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By End User: • Residential • Professional Landscaping Services • Golf Courses • Government • Others By Distribution Channel: • Supermarket/Hypermarket • Convenient Stores • Online Retail, • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ride-On Lawn Mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.