Global Hair Curler Market Outlook, 2030

The global hair curler market is experiencing steady growth, fueled by evolving fashion trends, increasing consumer awareness of personal grooming, and continuous innovations in styling tools. The rising demand for hairstyling products, especially among young consumers, working professionals, and salon owners, is driving the market forward. Social media influence, beauty bloggers, and celebrity endorsements play a significant role in shaping consumer preferences, leading to increased adoption of advanced hair curling devices. Technological advancements in hair curlers, such as temperature control settings, ceramic and tourmaline coatings, and automatic curling mechanisms, are making hairstyling safer and more efficient. Consumers are now looking for products that offer convenience, precision, and long-lasting curls without causing excessive heat damage to their hair. This has led to the development of innovative curling tools that cater to different hair types and styling preferences. The increasing preference for portable and multifunctional curling devices is another factor contributing to market growth. Consumers seek styling tools that can accommodate busy lifestyles, allowing them to achieve salon-quality curls at home or on the go. Wireless and rechargeable curlers are gaining popularity, offering greater flexibility and ease of use. Moreover, the professional salon industry is witnessing a surge in demand for high-performance hair curlers that can create different curl styles while ensuring hair protection. With the growing trend of self-care and beauty-conscious consumers, the market is expected to continue expanding, with manufacturers focusing on developing efficient, easy-to-use, and technologically advanced curling solutions.

According to the research report, “Global Hair Curler Market Outlook, 2030” published by Bonafide Research, the Global Hair Curler market is anticiated to grow at more than 6.3% CAGR from 2024 to 2030. The increasing demand for efficient, damage-free styling tools and the growing influence of beauty trends on social media are key factors propelling market growth. One of the primary reasons for this growth is the rising disposable income of consumers, particularly in urban areas, allowing them to invest in high-quality hair styling tools. Additionally, the expanding professional salon industry is expected to contribute significantly to market growth, as salons and hairstylists seek advanced curlers that offer precision and long-lasting styling effects. The shift towards cordless and automatic curlers is another major factor driving market expansion. Consumers are looking for time-saving, travel-friendly hair tools, leading to a surge in demand for rechargeable and battery-powered curling devices. Furthermore, smart hair curlers with digital heat control, anti-frizz technology, and AI-based styling features are gaining traction among tech-savvy consumers. Regional markets such as North America and Europe are expected to maintain a strong presence due to their established beauty industries, while Asia-Pacific is projected to witness the highest growth due to increasing consumer spending on personal care and grooming. Brands are focusing on innovation, incorporating advanced materials like ceramic and tourmaline to enhance hair protection while delivering professional styling results. Despite the positive outlook, challenges such as product affordability and counterfeit products in the market may impact growth. However, with increasing technological advancements and rising consumer demand for high-performance styling tools, the global hair curler market is poised for substantial expansion through 2030.

Market Dynamics

Market Drivers

Rising Consumer Spending on Personal Care and Beauty Products Consumers are increasingly investing in premium hair styling tools as part of their beauty and self-care routines. The rise of e-commerce platforms has further expanded accessibility to a wide range of curling products.



Growing Influence of Social Media and Celebrity-Endorsed Beauty Trends Social media platforms and beauty influencers play a crucial role in shaping consumer preferences. Tutorials, product reviews, and endorsements from celebrities and influencers significantly boost the demand for hair curlers.

Market Challenges

Concerns Over Hair Damage Due to Frequent Heat Styling Excessive use of heat-based styling tools can cause hair damage, leading some consumers to opt for alternative methods such as heatless curlers or professional salon treatments.

Market Saturation and Intense Competition Among Brands The presence of numerous brands offering similar products at competitive prices leads to market saturation. Differentiation through innovation, branding, and technology integration is essential for sustained growth.

Market Trends

Introduction of Smart and Wireless Hair Curlers for Convenience The development of cordless and rechargeable hair curlers with smart temperature control and auto-rotating features is gaining popularity, offering greater convenience for users.

Increasing Demand for Ceramic and Tourmaline-Coated Curlers for Damage Prevention Consumers are preferring curlers with ceramic or tourmaline coatings that reduce heat damage while ensuring smooth, long-lasting curls. These materials help retain moisture and minimize frizz.

Segmentation Analysis

Automatic hair curlers are becoming increasingly popular due to their ability to create flawless curls with minimal effort.

Automatic hair curlers are becoming increasingly popular due to their ability to create flawless curls with minimal effort. Unlike traditional curling irons and wands, automatic curlers use motorized rotating barrels to wrap and curl the hair, providing a consistent and professional finish. This feature makes them highly appealing to both salon professionals and home users who seek a hassle-free hairstyling experience. The growing demand for efficient and time-saving styling solutions is a key driver of this segment. With busy lifestyles, consumers prefer curlers that reduce styling time while offering precise and long-lasting curls. Many automatic curlers come with adjustable heat settings and timers, ensuring optimal styling for different hair types without excessive heat exposure. Another major advantage of automatic curlers is their safety features. Many models include built-in heat protection, auto shut-off mechanisms, and ceramic or tourmaline coatings to prevent hair damage. These features make them an attractive option for consumers who want to style their hair frequently without compromising hair health. The growing trend of DIY hairstyling has also contributed to the rise in demand for automatic curlers. Social media platforms such as Instagram, TikTok, and YouTube have popularized these tools through beauty influencers and tutorial videos, encouraging more consumers to invest in high-tech curling devices. With continuous advancements in technology, including AI-driven heat control and customizable curl settings, the automatic curler segment is expected to witness significant growth in the coming years.

Cordless hair curlers are gaining immense popularity, particularly among consumers who prioritize convenience and mobility.

Cordless hair curlers are gaining immense popularity, particularly among consumers who prioritize convenience and mobility. These curlers, powered by rechargeable lithium-ion batteries, offer the flexibility of styling hair anytime and anywhere, making them an ideal choice for travelers, busy professionals, and individuals with on-the-go lifestyles. One of the biggest advantages of cordless curlers is their portability. Unlike traditional curling irons that require a power outlet, cordless models provide the freedom to style hair without being restricted by cords. This feature makes them especially popular for use during travel, work commutes, and outdoor events. Advancements in battery technology have significantly improved the performance of cordless hair curlers. Modern models now offer fast heating times, extended battery life, and multiple heat settings to accommodate various hair types. Some premium cordless curlers even feature USB charging, making them compatible with power banks for added convenience. In addition to portability, safety is another crucial factor driving the adoption of cordless curlers. Many models come with built-in temperature control, automatic shut-off functions, and protective heat shields to prevent accidental burns. The rise of smart beauty gadgets has further boosted the demand for cordless hair curlers. Some high-end models now incorporate digital displays, Bluetooth connectivity, and AI-powered styling recommendations, enhancing the overall user experience. With increasing consumer interest in multifunctional and travel-friendly beauty products, the demand for cordless hair curlers is expected to continue rising, making this segment a key growth area in the global hair curler market.

Professional salons remain the largest end-user segment in the hair curler market, as hairstylists and beauty professionals require high-performance styling tools that deliver long-lasting results.

Professional salons remain the largest end-user segment in the hair curler market, as hairstylists and beauty professionals require high-performance styling tools that deliver long-lasting results. Salon-grade hair curlers are designed to withstand frequent use, offering advanced heat control, precision curling, and durability to meet the needs of clients. The salon industry’s demand for premium curling tools is driven by the need for consistent styling quality. Professionals prefer curlers with adjustable temperature settings, quick heating capabilities, and advanced barrel materials like ceramic and tourmaline, which help minimize hair damage while enhancing shine and smoothness. The growing trend of hair styling services, including bridal styling, fashion shoots, and special event makeovers, has further fueled the demand for high-end curlers. Many salons also invest in innovative curling tools such as automatic and steam-based curlers, which provide faster and more efficient styling. Additionally, salon professionals are increasingly choosing cordless and smart curlers to improve workflow efficiency and cater to on-the-go styling needs for mobile beauty services. The integration of technology, such as AI-powered heat adjustments and infrared heating, is revolutionizing the way hairstylists work. As the beauty industry continues to evolve, professional salons will remain a dominant force in the hair curler market. With hairstylists constantly seeking innovative and high-performance tools, manufacturers are expected to develop more advanced curling devices tailored to salon needs.

Regional Analysis

North America holds the largest share of the global hair curler market, driven by a well-established beauty and personal care industry,

North America holds the largest share of the global hair curler market, driven by a well-established beauty and personal care industry, high consumer disposable income, and a strong preference for advanced hairstyling tools. The region’s demand for premium styling products continues to rise as consumers increasingly prioritize convenience, efficiency, and hair health. Many individuals are willing to invest in high-end curlers with cutting-edge features such as temperature control, ceramic or tourmaline coatings, and automatic styling functions to achieve salon-quality results at home. The presence of major beauty brands and hairstyling tool manufacturers in the U.S. and Canada significantly contributes to market growth. Companies such as Dyson, Conair, and BaByliss are continuously introducing innovative products, including cordless, AI-powered, and smart hair curlers that cater to evolving consumer needs. Additionally, these brands leverage aggressive marketing strategies, including celebrity endorsements and influencer collaborations, to boost product visibility and drive sales. E-commerce plays a crucial role in shaping the North American hair curler market. The rapid growth of online shopping platforms like Amazon, Sephora, and Ulta Beauty has made it easier for consumers to access a wide range of hair styling tools. Online reviews, tutorial videos, and influencer recommendations further influence purchasing decisions, making digital platforms a key sales channel.

Key Developments

• February 2024: Dyson launched a next-generation cordless hair curler with intelligent heat control and enhanced battery life.
• April 2024: Conair introduced an AI-powered automatic hair curler designed to adjust temperature and timing based on hair type.
• July 2024: BaByliss partnered with leading salons to promote its latest range of professional-grade curling irons.
• September 2024: GHD unveiled a ceramic-infused curling wand with anti-frizz technology for salon-quality results.
• November 2024: Philips expanded its hair styling product line with a new lightweight, travel-friendly curling wand.

Considered in this report
* Historic year: 2018
* Base year: 2023
* Estimated year: 2024
* Forecast year: 2029

Aspects covered in this report
* Hair Curler Market with its value and forecast along with its segments
* Country-wise Hair Curler Market analysis
* Various drivers and challenges
* On-going trends and developments
* Top profiled companies
* Strategic recommendation

By Product Type
• Automatic Curlers
• Curling Wands
• Curling Irons

By Technology
• Corded
• Cordless

By End-User
• Household
• Professional Salons