Vietnam Sunscreen Market Overview, 2029

The sunscreen industry in Vietnam is rapidly evolving, driven by increasing consumer awareness of sun protection and a growing emphasis on skincare. With rising temperatures and greater exposure to UV rays, sunscreen has become a vital component of daily personal care routines. The sunscreen market in Vietnam has experienced significant growth in recent years, reflecting a broader global trend towards enhanced sun protection and skincare. As consumers become more aware of the harmful effects of UV radiation on skin health, there is a growing demand for effective and high-quality sunscreen products. Vietnamese consumers are becoming more selective about sunscreen products, seeking formulations that offer not only effective sun protection but also additional skincare benefits. Preferences are shifting towards sunscreens with broad-spectrum protection, high SPF ratings, and added ingredients such as antioxidants, moisturizers, and anti-aging agents. There is also a growing demand for sunscreens that cater to specific skin types, including sensitive, oily, and acne-prone skin. The rise in skin cancer awareness and the understanding of UV-related skin damage have significantly impacted consumer behavior in Vietnam. Educational campaigns and dermatological advice have heightened awareness about the importance of daily sun protection, leading to increased sunscreen usage across various demographics. The demand for premium and specialized sunscreen products is on the rise. Consumers are willing to invest in high-quality sunscreens that offer advanced formulations and additional benefits. Products featuring high SPF ratings, water resistance, and multi-functional benefits like anti-aging and hydration are particularly popular. The market is also seeing growth in specialized sunscreens that address concerns such as hyperpigmentation or skin sensitivities. According to the research report "Vietnam Sunscreen Market Overview, 2029," published by Bonafide Research, the Vietnam Sunscreen market is expected to reach a market size of more than USD 244.53 Million by 2029. The broader growth of the beauty and personal care market in Vietnam contributes to the sunscreen industry's expansion. As interest in skincare and beauty routines grows, consumers are seeking comprehensive skincare solutions that include sun protection. The trend towards more elaborate skincare regimens drives the demand for specialized and multifunctional sunscreen products. Vietnam's tropical climate results in high levels of UV exposure throughout the year, increasing the need for effective sun protection. The combination of strong sunlight and high humidity creates an environment where sunscreens are essential for preventing sunburn and protecting skin health. Additionally, climate change and rising temperatures may exacerbate UV exposure, further driving demand for sunscreen products. Consumers are increasingly looking for sunscreens that offer more than just UV protection. There is a growing demand for products with added skincare benefits, such as anti-aging, hydration, and oil control. Innovations in sunscreen formulations, such as those incorporating natural ingredients, eco-friendly packaging, and advanced UV filters, appeal to health-conscious and environmentally aware consumers. The Vietnamese government and industry organizations are increasingly supporting the regulation and promotion of sun protection products. Efforts to enforce safety standards and provide clear information about sunscreen efficacy help build consumer trust and encourage more widespread use of sunscreens.

Chemical sunscreens are popular for their lightweight, fast-absorbing formulas that offer effective UV protection by absorbing UV rays through active chemical ingredients like avobenzone, octocrylene, and octinoxate. These sunscreens are favored for their non-greasy finish and suitability for everyday use, making them a common choice among consumers seeking convenience and efficacy. In contrast, physical (mineral) sunscreens are valued for their use of natural mineral ingredients such as zinc oxide and titanium dioxide to provide a physical barrier against UV rays. These sunscreens are often recommended for sensitive skin due to their gentle, non-irritating nature and their ability to offer broad-spectrum protection without chemical filters. They are particularly popular among consumers who prioritize natural or hypoallergenic products. Additionally, the market features hybrid sunscreens, which combine both chemical and physical filters to deliver broad-spectrum protection with enhanced benefits. These hybrid formulations aim to offer the best of both worlds, providing effective sun protection while addressing specific skin concerns such as hydration or anti-aging. This blend of ingredients caters to a growing demand for multifunctional products that deliver comprehensive skincare benefits. Creams and lotions remain among the most popular formats due to their rich, moisturizing textures and broad applicability. These products are favored for their ability to provide comprehensive coverage and are often preferred by consumers with dry or normal skin. They are commonly available in various formulations, including those with added benefits like hydration and anti-aging properties. Gels have gained traction for their lightweight, non-greasy feel, making them particularly suitable for oily or acne-prone skin. The fast-absorbing nature of gels ensures that they do not leave a heavy residue, which appeals to consumers looking for a more comfortable and breathable sunscreen experience. Sprays are increasingly popular for their convenience and ease of application, especially for those with an active lifestyle or for use on children. Sprays offer a quick and even distribution of sunscreen, which is ideal for reapplication throughout the day and for covering hard-to-reach areas. Additionally, the others category includes various alternative formats such as sunscreen sticks, powders, and tinted sunscreens. These products cater to niche preferences and specific needs, such as portability, additional coverage, or combining sun protection with makeup. Supermarkets and hypermarkets are significant players in the market, offering a wide range of sunscreen products from both local and international brands. These large retail spaces provide convenience and accessibility, allowing consumers to pick up sunscreens along with their regular groceries, often featuring promotional deals and bulk-buy options. Specialty stores, including beauty and skincare shops, cater to consumers seeking high-end or niche sunscreen products. These stores often stock premium and specialized formulations, including those with advanced skincare benefits or targeted for specific skin concerns, and provide expert advice on product selection. Online retail platforms like Shopee, Lazada, and Tiki have transformed the way consumers purchase sunscreens, offering a vast array of options, detailed product information, and the convenience of home delivery. This channel appeals to tech-savvy consumers who value convenience and access to a broad selection of products. Pharmacies and drugstores play a crucial role by offering sunscreens that are often recommended by healthcare professionals, including medicated options and products with specific skin benefits. Convenience stores offer quick access to sunscreens for consumers who need to make an impromptu purchase, often focusing on more basic or popular brands. Lastly, beauty salons and spas provide a more personalized approach, offering sunscreens that are often recommended by skincare professionals as part of a broader beauty treatment. These locations cater to clients looking for premium, professional-grade sunscreens and personalized skincare advice.

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Manmayi Raval

Research Consultant

The sunscreen market in Vietnam reflects distinct preferences between women and men, each segment driven by unique needs and grooming habits. For women, sunscreens often emphasize additional skincare benefits beyond UV protection, such as anti-aging, hydration, and brightening effects. Women’s products are frequently formulated with ingredients like hyaluronic acid, antioxidants, and vitamins to address concerns such as dryness, premature aging, and uneven skin tone. These sunscreens come in various forms, including rich creams and lotions for deeper moisturization, lightweight gels for a non-greasy finish, and sprays for convenient, on-the-go application. Additionally, tinted sunscreens are popular for their dual function of sun protection and coverage, providing an even skin tone while protecting against UV damage. In contrast, men’s sunscreens are designed with a focus on practicality and simplicity. They often feature straightforward formulations that provide effective sun protection with minimal additional benefits. Men’s sunscreens are commonly available in gels and sprays, catering to those who prefer lightweight, non-greasy options that are easy to apply and quick to absorb. These products are designed to address common concerns like oiliness and sweat, and are often marketed with masculine branding and a focus on ease of use. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Sunscreen market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type • Chemical Sunscreens • Physical (Mineral) Sunscreen • Hybrid Sunscreens By SPF Level • Low SPF (Below 30) • Medium SPF (30-50) • High SPF (50+) By Form • Cream/Lotion • Gel • Spray • Others By Distribution Channel • Supermarket/Hypermarket • Specialty Stores • Online Retail • Pharmacies/Drugstores • Convenience Stores • Beauty Salons and Spas By End-User • Women • Men The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sunscreen industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.