Global Frozen Peas Market Outlook, 2029

The frozen peas market industry has a rich history intertwined with the evolution of modern food processing and distribution. Dating back to the early 20th century, the advent of frozen food technology revolutionized the way people consumed vegetables, providing a convenient and nutritious alternative to fresh produce. Frozen peas, in particular, quickly gained popularity due to their vibrant color, sweet flavor, and ease of preparation. Clarence Birdseye is credited with inventing the quick-freezing method in the 1920s, which involved rapidly freezing vegetables at extremely low temperatures to lock in freshness and nutrients. This innovation paved the way for the commercial production of frozen peas on a large scale, transforming them from a seasonal delicacy to a year-round staple in households worldwide. Over the decades, the frozen peas industry has experienced significant growth and diversification, with numerous companies entering the market to meet consumer demand. From small-scale family-owned businesses to multinational corporations, players in the frozen food sector have continuously expanded their product offerings and distribution networks to cater to changing consumer preferences and dietary trends. The frozen peas market is subject to various food safety standards and guidelines enforced by government agencies such as the Food and Drug Administration (FDA) in the United States and the European Food Safety Authority (EFSA) in the European Union. These regulations govern aspects such as processing methods, labeling requirements, and permissible levels of contaminants to ensure the safety and quality of frozen pea products. According to the research report "Global Frozen Peas Market Overview, 2029," published by Bonafide Research, the Global Frozen Peas market is anticipated to grow at more than 4.30% CAGR from 2024 to 2029. The frozen peas market industry is influenced by a multitude of factors that collectively shape its dynamics, growth trajectory, and competitiveness. One critical factor is consumer demand, which is influenced by various socio-economic and demographic trends. Factors such as rising health consciousness, busy lifestyles, and increasing disposable incomes drive demand for convenient and nutritious food options, including frozen peas. Moreover, changing dietary preferences, such as the growing popularity of plant-based diets, further contribute to the expansion of the market. Agricultural factors also significantly impact the frozen peas market. Crop yields, weather conditions, and agricultural practices directly affect the availability and pricing of raw materials. Variations in harvest seasons and crop quality can lead to fluctuations in supply, affecting market stability and pricing dynamics. Additionally, sustainability concerns and efforts to promote environmentally friendly farming practices influence sourcing strategies and consumer perceptions of frozen pea products. Globalization and international trade also influence the frozen peas market, with cross-border trade routes facilitating the exchange of products and raw materials between regions. Trade agreements, tariffs, and geopolitical factors can impact import and export patterns, affecting market accessibility and pricing dynamics. Furthermore, cultural preferences and culinary traditions influence demand for frozen peas in different regions, driving market segmentation and product customization efforts by industry players. In the frozen peas market industry, product types typically revolve around two main categories: sweet peas and green peas. Sweet peas, also known as garden peas or English peas, are characterized by their tender texture and slightly sweet flavor. These peas are commonly harvested when the pods are still young and the peas inside are at their peak sweetness. They are often used in a variety of culinary dishes, including soups, salads, and side dishes, due to their versatile nature and pleasant taste profile. On the other hand, green peas, also referred to as garden peas or common peas, are harvested at a more mature stage, resulting in a firmer texture and slightly less sweetness compared to sweet peas. Green peas are recognized for their vibrant green color and earthy flavor, making them a popular choice for inclusion in a wide range of recipes, from stir-fries to casseroles. Both sweet and green peas are commonly processed and sold in the frozen form, retaining their freshness and nutritional value, thereby offering consumers convenient access to these wholesome vegetables year-round.

The frozen peas market industry caters to a diverse array of distribution channels, with supermarkets and online retailers standing out as prominent avenues for consumer access. Supermarkets play a pivotal role in providing consumers with convenient access to frozen peas due to their widespread presence and extensive product offerings. These retail giants’ stock frozen peas alongside other frozen vegetables, offering consumers the convenience of one-stop shopping and a variety of brands and packaging options to choose from. Additionally, supermarkets often leverage promotional strategies such as discounts and in-store displays to drive sales and increase consumer awareness of frozen peas. On the other hand, online retailers have emerged as a rapidly growing segment in the frozen peas market industry, especially with the increasing trend of online grocery shopping. Online platforms provide consumers with the convenience of ordering frozen peas from the comfort of their homes, with doorstep delivery ensuring freshness and convenience. Moreover, online retailers often offer a broader selection of brands and packaging sizes, catering to the diverse preferences of consumers. The combination of supermarket and online retailer channels ensures widespread availability and accessibility of frozen peas, meeting the needs and preferences of consumers across various demographics and lifestyles. Europe stands as the leading region in the frozen peas market. This dominance is attributed to several factors, including well-established distribution networks, stringent quality standards, and a high level of consumer awareness and acceptance of frozen foods. Countries within Europe, such as the United Kingdom, Germany, France, and Italy, have robust markets for frozen peas, driven by factors like busy lifestyles, increasing health consciousness, and a preference for convenient meal solutions. Additionally, Europe benefits from advanced agricultural practices, ensuring a consistent and high-quality supply of peas for freezing. Furthermore, the European frozen peas market is supported by extensive retail infrastructure, with supermarkets and specialty stores offering a wide range of frozen vegetable options to consumers. With a combination of established market infrastructure, consumer preferences, and regulatory frameworks, Europe continues to lead the way in the global frozen peas market, poised for sustained growth and innovation in the years to come. While other regions like North America and Asia-Pacific are experiencing significant growth, Europe's established market position and consumer preferences make it the current leader in the global frozen peas market. Major companies present in the market Aryzta AG., General Mills Inc., Kraft Heinz Company, Ajinomoto Co. Inc, Cargill Incorporation, Nestle S.A., Flowers Foods, Kerry Group, Grupo Bimbo S.A.B. De C.V, Mccain Foods Limited, Tyson Foods, Inc., Kellogg Company, Conagra Brands, Inc, JBS S.A, Nomad Foods, Hormel Food, Rich Product Corporation, Maple Leaf Food Inc., Iceland Food, Al Kabeer Group Considered for the report: • Geography: Global • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecasted year: 2029

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Manmayi Raval

Research Consultant

Aspects covered in this report • Global Frozen Peas market with its value and forecast along with its segments • Region and country-wise frozen foods market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • North America (USA, Mexico, Canada) • Europe (UK, Germany, Spain, Italy, Russia, France) • Asia-Pacific (China, Japan, Australia, India) • Latin America (Brazil, Argentina, Chile, Columbia) • Middle East (UAE, Saudi Arabia, Israel) • Africa (South Africa) By Product Type • Sweet Peas • Green Peas By Sales Channel • Supermarket/Hypermarkets • Speciality Stores • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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