Global Laptop Accessories Market Overview, 2024-29

Market Dynamic

Market Drivers • Marketing Initiatives and Brand Awareness: Product demand in the global laptop accessories market is largely driven by successful marketing campaigns and brand awareness initiatives. Because there are so many options available to consumers in a crowded market, businesses need to stand out from the competition in order to win over their target audience's interest and loyalty. By means of strategic marketing initiatives like influencer partnerships, advertising, social media engagement, and experiential marketing events, brands can enhance their visibility and effectively convey their distinct value proposition to consumers. Developing strong brand awareness increases consumer trust and credibility, which in turn increases brand preference and recognition. • Needs for Professional and Educational Pursuits: The growing needs of professionals and students for tools that improve productivity, comfort, and effectiveness in their professional and academic endeavours are what fuel the demand for laptop accessories. In the current digital era, laptops are now necessary equipment for remote work for professionals, online learning for educators, and distance learning for students. As a result, there is a rising need for accessories that meet these user groups' particular needs. Ergonomic accessories, portable chargers, and noise-cancelling headphones are necessities for professionals to maximise their workspace and efficiency. Similar to this, in order to protect their devices and enable seamless learning experiences, teachers and students depend on accessories like carrying cases, laptop stands, and stylus pens. Market Challenges • Competition and Saturation: Intense competition and market saturation are two major issues facing the global laptop accessory market. The market has grown more crowded as a result of multiple producers and brands vying for market share, which has resulted in price wars, margin pressure, and difficulties with differentiation. In order to stand out in such a crowded market, both long-standing competitors and recent arrivals must make significant investments in brand development, product innovation, and marketing campaigns. Additionally, in order to maintain customer loyalty and attract attention from a saturated market of similar products, businesses must constantly work to offer distinctive value propositions through design aesthetics, customer service, or product features. • E-commerce Fraud and Cybersecurity Concerns: The prevalence of e-commerce fraud and cybersecurity concerns is a major challenge facing the global laptop accessories market. When making purchases online, consumers are more vulnerable to risks like identity theft, payment fraud, and data breaches due to the growing dominance of e-commerce channels in retail. Consumer trust in online shopping platforms is eroded by instances of fraudulent transactions, compromised payment information, and unauthorised access to personal data, which makes consumers reluctant to make purchases online. Furthermore, there are risks associated with cybersecurity for both consumers and businesses. These threats include ransomware incidents, phishing scams, and malware attacks that target e-commerce platforms and their users.

Key Development

• In January 2024, Targus launched the Targus' 2024 lineup, which includes an expanded line of premium & sustainable tech accessories; a new eco-friendly laptop case collection made from recycled ocean-bound plastic; a workspace intelligence system that gives enterprise IT teams full control over their modular IT ecosystems from anywhere; and a powerful, dual-host Hybrid Triple Video Docking Station with Keyboard/Video/Mouse-sharing capabilities that can control up to two different desktops from a single workstation. • In January 2024, HP introduced its latest gaming lineup under the OMEN and HyperX banners. The new range features laptops, monitors, and accessories, which provide a seamless gaming experience with a focus on performance. • In December 2022, Microsoft collaborated with Liberty, a worldwide design firm in London, to develop the Surface Pro-Liberty Keyboard. The special edition Surface Pro 9 commemorates the tenth anniversary of Surface and has a bespoke pattern—an intense blue floral pattern—motivated by the Windows 11 Bloom. The elegant Liberty keyboard also features an expansive glass touchpad and illustrated keys. • In May 2022, to introduce the Surface Pro Liberty Keyboard, Microsoft partnered with Liberty, a leading international design firm with offices in London. A customised pattern—an intense blue floral pattern—that was inspired by the Windows 11 Bloom is included on the special-edition Surface Pro 9, which commemorates 10 years of Surface. A wide glass touchpad and illustrated keys are also features of the fashionable Liberty keyboard. • In August 2022, Asustek Computer Inc. launched the MD100 ASUS Marshmallow Mouse, adding the Portable Silent Wireless Mouse to the list of the ever-evolving segment of ASUS accessories. The MD100 ASUS Marshmallow mouse will be available online on Flipkart and ASUS E-shop, as well as at offline stores. • In September 2022, the first Fortnite SanDisk microSDXC card for the Nintendo Switch was made available by Western Digital Corp. in collaboration with Epic Games and Nintendo. • In August 2022, the MD100 ASUS Marshmallow Mouse was introduced by ASUSTeK Computer Inc., expanding the line of constantly growing ASUS accessories by including the Portable Silent Wireless Mouse. The MD100 ASUS Marshmallow mouse will be offered offline and online at ASUS E-shop and Flipkart.