North America represents the third largest market for cigarettes. Many individuals in North America lead hectic and stressful lifestyles due to factors such as demanding work schedules, long commutes, and social pressures. Some people turn to smoking as a way to cope with stress or to take breaks during the day. Cigarettes contain nicotine, a highly addictive substance. Once individuals become addicted to nicotine, they may continue to use cigarettes even when they are aware of the health risks. Nicotine addiction plays a significant role in sustaining the demand for cigarettes. Smoking has a long history in North America and has been part of the social fabric for many decades. While attitudes towards smoking have evolved, there are still social situations where smoking is prevalent and socially acceptable. Historically, tobacco companies in North America have invested heavily in marketing and advertising campaigns to promote their products. These efforts have targeted specific demographics and have contributed to the continued consumption of cigarettes. Some individuals perceive smoking as a form of stress relief or relaxation, which can lead to increased cigarette consumption, especially during stressful periods. Cigarettes are widely available and easily accessible in North America. They can be purchased at convenience stores, gas stations, and other retail outlets, making them convenient for consumers. While there have been significant regulations on tobacco products in North America, including health warnings on packaging and restrictions on advertising, the regulatory environment can vary by state or province. Variations in regulations can influence market dynamics. Economic conditions and consumer disposable income can also influence cigarette sales. During economic downturns, some consumers may cut back on discretionary spending, including cigarettes.
According to the research report, “North America Cigarette Market Outlook, 2028” published by Bonafide Research, the North America Cigarette market was valued at more than USD 95 Billion in 2022. The popularity of alternative nicotine products, such as electronic cigarettes (e-cigarettes) and vaping devices, has been on the rise. While some users see these products as potentially less harmful alternatives to traditional cigarettes, concerns exist about their health effects, especially among young people. North American governments have continued to implement and strengthen regulations on tobacco products. These include graphic warning labels on cigarette packages, restrictions on tobacco advertising and marketing, and smoking bans in public places. These regulatory changes aim to reduce smoking rates and protect public health. Efforts to prevent young people from starting to smoke have been a priority. Various initiatives, including educational programs and stricter age restrictions for purchasing tobacco products, have been implemented to reduce youth smoking rates. The regulation of e-cigarettes and vaping products has been an evolving trend. Policymakers have been grappling with how to regulate these products to protect public health while still allowing for harm reduction potential for smokers trying quitting. Furthermore, rising consumer awareness towards the adverse health effects of cigarettes has led to a rise in the demand for nicotine-free e-cigarettes. Moreover, the introduction of gender-targeted products, such as skinny and flavored cigarettes for females’ smokers, has also boosted the overall sales of cigarettes. Skinny or slim cigarettes have been designed to be narrower and longer than regular cigarettes. They are often marketed as a way for women to maintain a "slim" or "elegant" image. "Light" or "low-tar" cigarettes have also been marketed as a healthier option, although the health benefits of such products are widely disputed. Flavored cigarettes, such as those with fruit, menthol, or other appealing flavors, have been marketed to attract female smokers. These flavors can mask the harsh taste of tobacco and make smoking more palatable for some individuals.
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On a regional level, the market has been classified into United States, Canada and Mexico. Where United States Currently dominates the North America Cigarette Market. The United States has a significantly larger population compared to Canada and Mexico. With a larger population, there are more potential consumers of tobacco products, which drive higher demand. The U.S. has a robust and diverse economy, which means that consumers have relatively higher disposable incomes. This can lead to increased tobacco consumption as people can afford to buy cigarettes. The U.S. market offers a wide variety of cigarette brands and products, including various flavors, styles, and packaging. This diversity caters to different consumer preferences. The U.S. tobacco industry has been known for its extensive marketing and advertising campaigns, which have helped maintain the popularity of cigarettes despite growing awareness of health risks. These campaigns have targeted a wide range of demographics. The United States has implemented various measures to prevent youth smoking, including restrictions on tobacco sales to minors and public awareness campaigns. However, youth smoking remains a concern. Certain regions within the United States, such as North Carolina and Kentucky, have a strong tradition of tobacco cultivation. These regions have a deep connection to the tobacco industry, which can impact local economies and the prevalence of smoking.
Light cigarettes were marketed as a potentially less harmful alternative to regular or full-flavor cigarettes. Many consumers believed that smoking light cigarettes would reduce their exposure to harmful chemicals and decrease the associated health risks. Light cigarettes typically contained lower levels of nicotine compared to regular cigarettes. This was appealing to some smokers who wished to reduce their nicotine intake while continuing to smoke. Light cigarettes were designed to have a milder taste and a smoother smoking experience. This characteristic made them more palatable to individuals who found regular cigarettes too harsh or strong. Tobacco companies employed marketing strategies that emphasized the "light" and "low-tar" attributes of these cigarettes. The packaging often included color-coding and descriptors like "smooth" or "mild," further promoting the perception of reduced harm. Light cigarettes often featured advanced filter technology designed to reduce the levels of certain harmful compounds in the smoke. These filters were marketed as innovations that made light cigarettes a safer choice. Light cigarettes were sometimes used as a smoking cessation aid. Smokers attempting to quit may switch to light cigarettes with the belief that it would make it easier to quit gradually. Light cigarettes were sometimes seen as a gateway for new and younger smokers. Beginners and occasional smokers might choose light cigarettes, thinking they were a less intense introduction to smoking.
Online retail platforms offer unparalleled convenience for consumers. Smokers can purchase cigarettes from the comfort of their homes or anywhere with an internet connection, 24/7. This accessibility is especially appealing to busy or remote consumers. Online retailers often provide a broader selection of cigarette brands and variants compared to brick-and-mortar stores. Consumers can choose from various brands, flavors, and packaging options, allowing for more personalized choices. Online shopping for cigarettes offers a level of anonymity that may be attractive to some consumers, especially those who wish to keep their tobacco use private. Purchases can be discreetly delivered to one's doorstep. Online retailers may offer competitive pricing due to reduced overhead costs associated with physical stores. This can be particularly appealing to cost-conscious consumers seeking lower prices or discounts. Online platforms often allow customers to buy cigarettes in larger quantities or cartons. Bulk purchases can lead to cost savings for consumers who prefer to stock up on their preferred brand. Online retailers have a broader geographic reach than physical stores. This means that consumers in remote or rural areas can access a wider range of cigarette brands and products without the need to travel long distances.
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Recent Developments:
• In October 2022, Altria announced a strategic partnership with JT Group to market and commercialize heated tobacco stick products in the United States and to expand the company's heated tobacco product line.
• In March 2023, Imperial Tobacco Group announced that it would be launching a new line of cigarettes called Kent Prime. Kent Prime cigarettes are designed to be less harmful than traditional cigarettes and will be marketed to adult smokers who are looking for a healthier alternative.
Key Players Insights:
British American Tobacco plc , The Japan Tobacco Inc., Imperial Tobacco Group plc, ITC Limited, Korea Tobacco & Ginseng Corporation (KT&G), Habanos S.A, ITC Limited, 22nd Century Group, Inc., Dosal Tobacco Corporation
Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• North America Cigarette with its value and forecast along with its segments
• Country-wise Cigarette market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
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Countries covered in the report:
• United States
• Canada
• Mexico
By Type
• Light
• Medium
• Others
By Distribution Channel
• Speciality Store
• Hypermarket/supermarket
• Convenience Stores
• Online
• Others
The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
Companies Mentioned
ITC Limited
British American Tobacco
Philip Morris International Inc.
imperial brands
Japan Tobacco
Altria Group, Inc.
Korea Tobacco & Ginseng Corporation (KT&G)
PT Hanjaya Mandala Sampoerna Tbk
Landewyck Tobacco S.A.
The Vazir Sultan Tobacco Company Limited
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Cigarette Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Type
5.5. Market Size and Forecast, By Distribution Channel
6. North America Cigarette Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Type
6.4. Market Size and Forecast, By Distribution Channel
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. United States Cigarette Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Type
7.8.3. Market Size and Forecast By Distribution Channel
7.9. Canada Cigarette Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Type
7.9.3. Market Size and Forecast By Distribution Channel
7.10. Mexico Cigarette Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Type
7.10.3. Market Size and Forecast By Distribution Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. British American Tobacco plc
8.6.2. The Japan Tobacco Inc.
8.6.3. Imperial Tobacco Group plc
8.6.4. ITC Limited
8.6.5. Korea Tobacco & Ginseng Corporation (KT&G)
8.6.6. Habanos S.A
8.6.7. 22nd Century Group, Inc.
8.6.8. Dosal Tobacco Corporation
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer
List of Table
Table 1: Global Cigarette Market Snapshot, By Segmentation (2022 & 2028) (in USD Million)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Cigarette Market Size and Forecast, By Geography (2017 to 2028F) (In USD Million)
Table 6: Global Cigarette Market Size and Forecast, By Type (2017 to 2028F) (In USD Million)
Table 7: Global Cigarette Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 8: North America Cigarette Market Size and Forecast, By Type (2017 to 2028F) (In USD Million)
Table 9: North America Cigarette Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 10: Influencing Factors for Cigarette Market, 2022
Table 11: United States Cigarette Market Size and Forecast By Type (2017 to 2028F) (In USD Million)
Table 12: United States Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 13: Canada Cigarette Market Size and Forecast By Type (2017 to 2028F) (In USD Million)
Table 14: Canada Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 15: Mexico Cigarette Market Size and Forecast By Type (2017 to 2028F) (In USD Million)
Table 16: Mexico Cigarette Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
List of Figures
Figure 1: Global Cigarette Market Size (USD Million) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 5: Global Cigarette Market Share By Region (2022)
Figure 6: North America Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 7: North America Cigarette Market Share By Country (2022)
Figure 8: US Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 9: Canada Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 10: Mexico Cigarette Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 11: Competitive Dashboard of top 5 players, 2022
Figure 12: Market Share insights of key players, 2022
Figure 13: Porter's Five Forces of Global Cigarette Market
Market Research FAQs
The North America cigarette market was valued at more than USD 90 Billion in 2022.
The increasing number of smokers, owing to the hectic and stressful lifestyles of individuals, along with introduction of distinctive and innovative flavors, such as menthol, mango, clove, etc., is primarily driving the North America cigarette market.
On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America cigarette market.
Light cigarettes have been popular due to their perceived health benefits, milder taste, and marketing strategies emphasizing reduced harm. However, these perceptions have been debunked, and regulations have restricted the use of terms like "light."
The cigarette market has significant public health implications due to the health risks associated with smoking. Efforts to reduce smoking rates and protect public health include smoking cessation programs, anti-smoking campaigns, and regulatory measures.
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