Europe Rapeseed Oil Market Outlook, 2028

Rapeseed oil is a type of vegetable oil that is high in monounsaturated fats and low in saturated fats. It is a major crop in Europe, and is used for a variety of purposes, including cooking, biodiesel production, and lubrication. In Europe, rapeseed oil is the most widely used vegetable oil. In 2020, it accounted for about 38% of the total vegetable oil consumption in the European Union. Many European countries engage in the import of rapeseed oil to meet domestic consumption needs and to diversify their sources of this essential cooking oil. These imports often originate from countries with substantial rapeseed oil production, such as France, Germany, and the United Kingdom. The importing nations benefit from a stable supply of rapeseed oil, ensuring that their markets are adequately supplied even during periods of domestic production fluctuations. Exporting countries often include France, Germany, and Poland, among others. Furthermore, the European rapeseed oil market also reflects the broader global trade dynamics in edible oils. Countries outside of Europe, such as Canada, Ukraine, and Australia, are significant suppliers of rapeseed oil to European markets. According to the research report, “Europe Rapeseed Oil Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add nearly USD 9.5 Billion from 2023 to 2028. Rapeseed oil, known for its versatility and nutritional benefits, continues to enjoy popularity among European consumers and the food processing sector. One of the key driving forces behind the robust rapeseed oil market is its health-conscious appeal. With consumers increasingly prioritizing healthier dietary choices, rapeseed oil's favorable nutritional profile, including its low saturated fat content and high levels of beneficial unsaturated fats, has made it a sought-after option for cooking, baking, and salad dressings. This aligns with the broader trend of adopting heart-healthy cooking oils. Additionally, the rapeseed oil market in Europe has been positively impacted by the growing emphasis on sustainable and environmentally friendly food production. Rapeseed is an attractive crop due to its ability to thrive in diverse climates and its role as a rotational crop that benefits soil health. As sustainability becomes a more prominent consideration for consumers, rapeseed oil's eco-friendly attributes have contributed to its continued growth. Despite competition from other cooking oils, the rapeseed oil market in Europe remains resilient. Market players are also exploring innovations, such as high-oleic rapeseed oil, which offers enhanced stability and suitability for frying application.

The European Rapeseed Oil Marker is divided based on its countries. Among all, Germany stands out as one of the largest producers and consumers of rapeseed oil in Europe. It boasts a well-established rapeseed cultivation sector, supported by advanced agricultural practices and technology. The country's demand for rapeseed oil is driven not only by its use in cooking but also as a source of biofuels, contributing to Germany's efforts to reduce carbon emissions. United Kingdom is another major player in the European rapeseed oil market. The country has a rich history of rapeseed cultivation, and its oil is highly regarded for its quality. UK's rapeseed oil is widely used in culinary applications, including salad dressings and frying, and is often associated with its distinctive flavor profile. France also participates actively in the rapeseed oil market, with a growing interest in producing and consuming locally sourced oils. In the European rapeseed market, the segmentation based on oil nature, distinguishing between Conventional and Natural rapeseed oil, reveals interesting trends. As of the years 2023-2028, Conventional rapeseed oil currently holds the largest market share. This may be attributed to its long-established presence in the market and familiarity among consumers. However, a noteworthy shift is occurring as consumers in Europe increasingly prioritize healthier and more natural products. This shift is driving the expansion of the Natural rapeseed oil market, which is expected to surpass Conventional rapeseed oil in market share during this period. Natural rapeseed oil is often perceived as a healthier alternative due to its minimal processing and absence of certain chemical treatments, making it more appealing to health-conscious consumers. This transformation in consumer preferences aligns with broader trends in the food industry towards clean labeling and natural ingredients. As a result, Natural rapeseed oil is positioned to become the dominant choice in the European market, reflecting changing consumer demands and a growing emphasis on healthier eating habits. According to the end-users, the market is being divided into three categories namely, Households, Industrial, and Food Services. In Europe, rapeseed oil holds a significant market share, particularly in households. It is a popular choice for cooking and culinary applications in many European countries. Its mild flavor, versatility, and relatively low price point make it staple cooking oil for many households across the continent. Rapeseed oil's high smoke point also makes it suitable for various cooking methods, including frying, roasting, and baking, which adds to its appeal among home cooks. Additionally, it’s perceived health benefits, such as being low in saturated fats and high in unsaturated fats, have contributed to its popularity among health-conscious consumers. The use of rapeseed oil extends beyond traditional cooking, as it is often found in salad dressings, marinades, and homemade mayonnaise, further solidifying its presence in European kitchens. Beyond the kitchen, rapeseed oil plays a vital role in industrial applications. It is a key component in biodiesel production, contributing to efforts to reduce greenhouse gas emissions and promote sustainable energy sources. The oil's lubricating properties make it valuable in machinery and automotive industries. Rapeseed oil is not limited to the food and industrial sectors; it also finds applications in the cosmetic and skincare industry. Its moisturizing properties and high vitamin E content make it a desirable ingredient in skincare products like lotions and creams. These also include emollients, anti-aging creams, and anti-acne products. Rapeseed oil has various industrial applications including its use in machinery and other industrial equipment. It is used for the manufacture of lubricants, hydraulics, and plastics. High-erucic-acid rapeseed oil is fairly heat resistant and is often used when high heat stability is required. In market is further segmented based on the distributional channels, that’s Online and Offline mode. According to the data, the offline mode holds the largest market share as of 2022. In particular to offline mode; conventional stores followed by hypermarket/supermarkets and direct sales holds the significant share. In the European rapeseed market, purchasing from conventional stores continues to dominate and holds the largest market share. Shoppers across Europe often rely on their neighborhood supermarkets, grocery stores, and traditional retail outlets to acquire rapeseed oil. This preference for conventional stores is deeply ingrained in European consumer habits, as these outlets offer convenience, accessibility, and a wide variety of brands and options. Additionally, conventional stores often carry different packaging sizes and price points to cater to diverse customer needs. In the coming years, it is anticipate significant expansion in direct sales from manufacturing sites and farms, as well as online sales within the European rapeseed market. Direct sales from manufacturing sites and farms offer consumers a more direct and transparent supply chain, where they can often trace the origin of the rapeseed oil they purchase. Farmers and manufacturers, in turn, benefit from higher margins and greater control over their products' marketing and distribution. Simultaneously, online sales are experiencing rapid growth due to the convenience they offer. E-commerce platforms provide a wide selection of rapeseed oil products, including specialty and organic varieties, which may not always be readily available in conventional stores. Consumers can conveniently compare prices and read reviews, enhancing their overall shopping experience. This digital shift also accommodates busy lifestyles, making it easier for consumers to access rapeseed oil from the comfort of their homes.

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Manmayi Raval

Research Consultant

The Europe rapeseed oil market has faced significant challenges due to the dual impact of the COVID-19 pandemic and the Ukraine conflict. COVID-19 disrupted supply chains, leading to temporary logistical issues in the movement of goods, including rapeseed oil. Lockdowns and restrictions affected the foodservice industry, reducing demand for rapeseed oil used in restaurants and catering. However, there was a counterbalancing increase in demand for rapeseed oil in retail, as more people cooked at home. Overall, the pandemic created a complex landscape for the market. The Ukraine conflict, which disrupted agricultural activities and exports from Ukraine, a major rapeseed producer, also had a notable impact. Uncertainties surrounding Ukraine's ability to export rapeseed and the fluctuation in commodity prices influenced European rapeseed oil prices. Some European countries sought alternative suppliers, affecting traditional trade routes and relationships. Start-ups/ Events •Plantago Biomass is a Swedish startup that is developing a process to produce rapeseed oil from waste biomass. The company's technology has the potential to reduce the environmental impact of rapeseed oil production by up to 80%. •The Butterworks Launches First Spreadable Butter Made With Extra Virgin Cold Pressed Rapeseed Oil in May, 2019. •In April 2017, NCDEX announced a mustard rapeseed oil cake deal that could provide growth for startups looking to enter the market. Considered in this report: •Geography: Europe •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028

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Aspects covered in this report: •Europe Rapeseed Oil Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation Countries covered in the report: •Germany •United Kingdom •France •Spain •Italy •Russia By Nature: •Conventional •Organic By End User: •Household •Industrial •Food Service By Distributional Channel: •Conventional Store •Hypermarket/Supermarket •Direct Sales •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Rapeseed Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.