Middle East & Africa Mustard Oil Market Outlook, 2028

Rising awareness of the health benefits of mustard oil and its cultural significance in local cuisines are key drivers influencing market growth in the Middle East & Africa by 2028

Mustard oil is commonly used in Middle Eastern cuisine, especially in countries like Egypt, Sudan, and parts of the Arabian Peninsula. It is primarily used for sautéing and frying various dishes. Mustard oil's strong, pungent flavor adds depth and character to Middle Eastern dishes. It is often used in small quantities to season and enhance the taste of dishes. In Middle Eastern cuisine, mustard oil is frequently used for pickling vegetables. The oil's natural antimicrobial properties help preserve the vegetables and give them a unique flavor. Different Middle Eastern regions may use mustard oil in specific ways. For example, in Sudan, it is common cooking oil, while in Egypt, it's more commonly used in pickling. Mustard oil is believed to have health benefits in Middle Eastern cultures. It is often considered a digestive aid and is used in traditional remedies for various ailments. In some Middle Eastern cultures, mustard oil is used for religious rituals and ceremonies. It holds symbolic importance and is used as an offering in some rituals.The use of mustard oil is deeply rooted in the culinary traditions of the Middle East, and it is an essential ingredient in many traditional recipes. It's also valued for its association with home-cooked and traditional meals. In addtion, the use of mustard oil in Africa can vary significantly by region. It is more commonly found in North African countries like Morocco and Tunisia and in some East African countries. Mustard oil is used in both cooking and as a condiment in African cuisine. It adds a unique and slightly spicy flavor to dishes. In North African cooking, mustard oil is sometimes combined with other spices and flavorings like cumin, coriander, and garlic to create complex and aromatic marinades and dressings. Just like in the Middle East, mustard oil is used in Africa for preserving certain foods, particularly vegetables and meats. It acts as a natural preservative due to its antimicrobial properties. In some African cultures, mustard oil is considered to have medicinal properties. It is believed to aid digestion, alleviate cold symptoms, and provide relief from certain skin conditions. According to the research report "Middle East & Africa Mustard Oil Market Outlook, 2028," published by Bonafide Research, the market was valued at more than USD 700 Million in 2022. As economies in the Middle East and Africa experience growth, there is an expanding middle class with greater purchasing power. This segment of consumers is often willing to invest in premium and healthier food products, including cooking oils. With increased awareness of health and wellness, consumers are actively seeking healthier cooking alternatives. Mustard oil is perceived as a healthier option due to its lower saturated fat content and potential health benefits, such as its omega-3 fatty acids and vitamin E content. Growing exposure to international cuisines and culinary trends has led to the incorporation of premium ingredients like mustard oil in cooking. Consumers are experimenting with global flavors, driving the demand for specialty oils like mustard oil. Mustard oil is often associated with premium cooking due to its distinctive flavor and culinary versatility. Consumers are willing to pay a premium for products that enhance the taste and authenticity of their dishes. Mustard oil producers often highlight its health benefits, including its potential to reduce cholesterol levels and improve heart health. These health claims resonate with health-conscious consumers who are willing to pay more for healthier cooking oils. Effective marketing campaigns that emphasize the premium quality and health benefits of mustard oil can influence consumer choices and encourage them to switch to this oil. Rapid urbanization in many parts of the Middle East and Africa has led to changes in dietary preferences and lifestyle. Urban consumers often have greater exposure to international cuisines and premium ingredients like mustard oil.

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According to the report the market is divided into United Arab Emirates, Saudi Arabia, South Africa based on country. The United Arab Emirates is home to a diverse and multicultural population with residents from various countries and culinary backgrounds. This diversity has led to the availability of international ingredients, including mustard oil, to cater to the diverse cooking preferences of residents and expatriates. The United Arab Emirates has a thriving restaurant scene with a wide range of international cuisines. Mustard oil is used in specific international dishes, such as Indian, Bengali, or Southeast Asian cuisines, where it is a traditional ingredient. Some residents in the United Arab Emirates are health-conscious and seek cooking oils that are perceived as healthier options. Mustard oil is known for its potential health benefits, including being rich in monounsaturated and polyunsaturated fats, which can appeal to health-conscious consumers. During cultural celebrations, festivals, and religious holidays observed by various communities in the United Arab Emirates, there be an increased demand for ingredients like mustard oil, which are used in traditional and festive recipes. In addition, Saudi Arabia is home to a large expatriate population from various countries, including South Asian nations where mustard oil is commonly used. Consequently, mustard oil found in the kitchens of some expatriate households and in restaurants that cater to these communities. Saudi Arabia's diverse population has led to the establishment of international restaurants that serve dishes from different parts of the world. Mustard oil is used in certain international cuisines, such as Indian, Pakistani, Bengali, or Southeast Asian, where it is traditional cooking oil. During cultural festivals and holidays celebrated by different communities in Saudi Arabia, there is an increased demand for ingredients like mustard oil, which are used in traditional and festive recipes. Based on nature the market is divided into conventional and organic.

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Manmayi Raval

Manmayi Raval

Research Consultant

Organic products are often associated with clean labels, meaning they are free from synthetic chemicals, genetically modified organisms (GMOs), and artificial additives. Consumers in the Middle East & Africa region are becoming more concerned about the ingredients in their food, driving the demand for products like organic mustard oil with transparent sourcing. Organic mustard oil is perceived as having a higher nutritional value compared to conventionally produced oils. It is often less processed, which may retain more of its natural nutrients, including vitamins and antioxidants. Health-conscious consumers in Middle East & Africa prioritize such nutritional attributes. Concerns about the environmental impact of conventional agriculture practices are rising in the Middle East & Africa region. Organic farming methods used in the production of organic mustard oil are perceived as more sustainable and eco-friendly, aligning with the region's increasing environmental consciousness. Cooking oil is a staple in Middle East & Africa cuisine, and consumers place a high value on the quality and health attributes of the oils they use. Organic mustard oil, with its perceived health benefits, aligns with these consumer preferences. Mustard oil has traditional uses in herbal and medicinal remedies in some Middle East & Africa cultures. Organic mustard oil, believed to be purer, is often preferred for these traditional applications. In terms of end user the market is divided into household, industrial and food service. Mustard oil has a long-standing culinary tradition in many Middle East & Africa countries. It is a staple in local cuisine and is used for various cooking purposes, including frying, sautéing, and as a flavor enhancer in traditional dishes. Home-cooked meals are an integral part of Middle East & Africa culture. Households use mustard oil to prepare daily meals, family gatherings, and special occasions. Its use extends to a variety of recipes, from curries to pickles. In addition to cooking, mustard oil is often used in homemade remedies and traditional medicinal practices in some Middle East & Africa cultures. Households keep it as a handy ingredient for its potential health benefits. Many households in the Middle East & Africa region prefer using natural and minimally processed ingredients in their cooking. Mustard oil, especially when sourced as cold-pressed or organic, aligns with this preference. Households often prepare their own sauces, condiments, and marinades using mustard oil. This DIY approach is common in Middle East & Africa kitchens. Mustard oil is used in various Middle East & Africa cooking techniques, such as tempering spices, marinating meats, and preparing gravies. Households continue these cooking traditions, keeping mustard oil at the center of their culinary practices.

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Manmayi Raval

The market is divided into Convenience store, Hypermarket/Supermarket, Direct Sales, Online and Others based on distribution channel. The Middle East & Africa region has witnessed significant growth in its e-commerce sector, with an increasing number of consumers turning to online shopping for convenience and accessibility. Rapid urbanization, busy lifestyles, and increased access to the internet have led to changing consumer behavior. More consumers prefer the convenience of shopping for groceries and food products online. Online platforms offer a broader range of mustard oil products compared to physical stores. Consumers can explore various brands, sizes, varieties (including organic and specialty), and price points, catering to diverse preferences. Online shopping offers convenience as consumers can browse, compare prices, read product reviews, and place orders from the comfort of their homes. This convenience appeals to busy urban populations in the Middle East & Africa region. Online retailers prioritize secure payment methods and data protection, reassuring consumers about the safety of their financial transactions when purchasing mustard oil online. E-commerce platforms offer flexible delivery options, including home delivery, pickup points, and scheduled deliveries. Consumers can choose the option that best suits their needs. Online retailers frequently offer promotions, discounts, and loyalty programs, making mustard oil more affordable and encouraging repeat purchases. For instance, popular online channels for purchasing mustard oil in the Middle East & Africa include Souq, Noon, Carrefour Online, Jumia, Talabat, LuLu Hypermarket Online, Geant Online, Spinneys Online and many more. Considered in this report • Geography: Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East & Africa Mustard Oil market Outlook with its value and forecast along with its segments • Country-wise Mustard Oil market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Country covered in the report: • Brazil • Argentina • Colombia By Nature • Conventional • Organic By End User • Household • Industrial • Food Service Distribution Channel • Convenience store • Hypermarket/Supermarket • Direct Sales • Online • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Mustard Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Middle East & Africa Mustard Oil Market Outlook, 2028

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