Middle East & Africa Rice bran Oil Market Outlook, 2028

Rice bran oil is edible oil that is derived from the inner husk of rice. It is considered one of the most nutritious and healthy edible oils because it contains a large amount of natural bioactive nutraceuticals such as ?-Oryzanol, tocopherols, tocotrienols and sterols with a balanced composition of fatty acids. Additionally, rice bran oil is known to have high antioxidant stability and a high smoke point, making it ideal for cooking and frying. The culture of rice bran oil in the (MEA) is influenced by a combination of factors, including culinary traditions, health consciousness, and the growing awareness of the nutritional benefits associated with this cooking oil. The MEA region is culturally diverse, with a wide range of culinary traditions. Each country and even each region within a country may have its unique cooking styles and preferences. Rice bran oil is used in various cuisines across the region. Rice bran oil is valued for its neutral flavor and high smoke point, making it suitable for a variety of cooking methods, including frying, sautéing, and stir-frying. This versatility aligns with the diverse cooking techniques found in MEA cuisines. In some parts of the MEA region, particularly in countries with a significant South Asian or Southeast Asian population, rice bran oil is a staple in traditional cooking. It is used for frying and as a base for many dishes. Rice bran oil is often promoted as heart-healthy cooking oil due to its favorable fatty acid profile. It contains a good balance of monounsaturated and polyunsaturated fats and is low in saturated fats. Consumers in the MEA region are increasingly health-conscious and looking for healthier alternatives to traditional cooking oils. The nutritional benefits of rice bran oil, such as its high levels of vitamin E and antioxidants, align with these preferences. According to the research report, “Middle East & Africa Rice Bran Oil Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with more than 7% CAGR by 2023-28. The growing awareness of the multiple health benefits that rice bran oil offers has increased its consumption. This, in conjunction with the high demand for foods and beverages low in fat and with high nutritional content, is driving the growth of the market. In addition, the World Health Organization (WHO) and the American Heart Association have approved the use of rice bran oil, claiming that its composition of monounsaturated, polyunsaturated and saturated fats is much safer compared to the composition of the most other vegetable oils. Since this oil contains oryzanol that stimulates hair growth, protects the skin from UV rays and prevents aging, it has become an essential component in the cosmetic and pharmaceutical industries for the manufacture of soaps, moisturizers, lotions and products for hair care. Other key factors contributing to market growth include rapid urbanization, increasing disposable income, lifestyle change, aggressive promotions from manufacturers, and increasing penetration of developed and emerging markets. In many parts of the Middle East and Africa, traditional cooking methods, such as frying and sautéing, are prevalent. Rice bran oil has a high smoke point, making it suitable for these cooking techniques, which may have contributed to its popularity. Urbanization in the MEA region has been on the rise, leading to changing dietary habits and lifestyles. As people move to urban areas, there is often a shift toward convenience foods and cooking oils like rice bran oil that are perceived as healthier options. The Middle East and Africa are diverse regions with varying culinary traditions and dietary preferences. The demand for rice bran oil can vary significantly from one country to another. For example, rice bran oil might be more popular in regions where rice is a staple food. Like in many parts of the world, there has been a growing awareness of health and nutrition in Saudi Arabia. Rice bran oil is often considered a healthier alternative to some other cooking oils due to its lower saturated fat content, high smoke point, and potential heart-healthy properties. This aligns with the increasing health-consciousness of Saudi consumers. Rice bran oil's high smoke point makes it suitable for various cooking methods, including frying, sautéing, and deep frying. In Saudi Arabia, where deep-frying is common in traditional dishes like samboosa (samosa) and various fried sweets, rice bran oil's stability under high temperatures is valued. Saudi Arabian cuisine is diverse and includes a wide range of dishes, from grilled meats to rice-based dishes. Rice bran oil can be used in these preparations, adding a mild flavor that doesn't overpower the taste of the food. Saudi Arabia, like many Gulf countries, imports a significant portion of its food products, including cooking oils. The production of rice bran oil within the country or in nearby regions can contribute to reducing the reliance on imported cooking oils, thus boosting its importance in the local market. Health organizations and government initiatives that promote healthier dietary choices may highlight the benefits of using rice bran oil. Such awareness campaigns can influence consumer choices. Consumer preferences and trends in the Saudi Arabian market may also play a role in the importance of rice bran oil. If there is a trend towards healthier cooking oils, it can drive the demand for rice bran oil.

Conventional rice bran oil plays several important roles in the Middle East and Africa region, as in many parts of the world. Conventional rice bran oil is commonly used as cooking oil in many households across the Middle East and Africa region. Its mild flavor and high smoke point make it suitable for various cooking methods, including frying, sautéing, and stir-frying. It is especially valued for frying applications due to its stability at high temperatures. Rice bran oil's neutral taste doesn't overpower the flavors of the dishes it's used in. In the Middle East and Africa region, where diverse cuisines and cooking styles are prevalent, rice bran oil can be used in a wide range of traditional and modern recipes. Conventional rice bran oil is often considered a healthier cooking option compared to some other oils. It contains a good balance of monounsaturated, polyunsaturated, and saturated fats. It's also a source of antioxidants like tocopherols and tocotrienols, which may have potential health benefits. This makes it attractive to health-conscious consumers. Some studies suggest that rice bran oil may have potential health benefits, such as reducing cholesterol levels and promoting heart health. In regions where heart disease is a concern, such as parts of the Middle East and Africa, consumers may choose rice bran oil for its perceived health advantages. Rice bran oil has a relatively long shelf life due to its natural antioxidants, which help prevent the oil from going rancid. This makes it a practical choice for consumers who want cooking oil with a longer storage life. Conventional rice bran oil is also used in the food processing industry for various applications. It can be found in snack foods, baked goods, and other processed products due to its stability and versatility. Rice bran oil contains vitamins and nutrients, including vitamin E and phytosterols, which may contribute to its nutritional value. Some consumers in the Middle East and Africa region may choose it for these added nutritional benefits. Apart from its culinary applications, rice bran oil is sometimes used in cosmetics and pharmaceuticals. It can be found in skincare products and pharmaceutical formulations due to its potential skin-soothing properties. The production and processing of rice bran oil can also contribute to the local economy in Middle East and Africa countries where rice cultivation is prevalent. Some consumers in the MEA region are willing to pay a premium for high-quality, organic, and minimally processed rice bran oil products. The demand for organic and premium cooking oils is on the rise as health-conscious consumers sought healthier options. In certain countries within the MEA region, there is an interest in boosting local production of rice bran oil. This is seen as a way to reduce reliance on imported cooking oils and strengthen the domestic agricultural sector. As environmental awareness grew globally, including in the MEA region, consumers and producers are paying more attention to sustainability and ethical sourcing practices in the production of rice bran oil. This included considerations such as responsible sourcing of rice and eco-friendly production methods. Manufacturers are exploring product innovation by introducing new variants of rice bran oil, such as blended oils, fortified oils with added nutrients, and flavored rice bran oils to cater to diverse consumer preferences. Consumers are increasingly looking for clear labeling and certifications that indicated the quality and health benefits of rice bran oil products. These labels could include "heart-healthy," "organic," or "non-GMO." The growth of e-commerce platforms in the MEA region provided consumers with easier access to a variety of cooking oils, including rice bran oil. This online presence allowed consumers to explore and purchase different rice bran oil brands and varieties. Dietary preferences and restrictions, such as halal, vegetarian, and vegan diets, have been impacting the choice of cooking oils. Producers may have responded by certifying their rice bran oil products to meet these specific dietary requirements. The MEA region's trade relationships with rice-producing countries could have impacted the import and availability of rice bran oil. Trade agreements and tariffs may have influenced the sourcing and pricing of the oil. In predominantly Muslim countries across the Middle East and parts of Africa, the halal certification of rice bran oil is crucial. This certification ensures that the oil meets Islamic dietary requirements, making it suitable for consumption by Muslim populations. In Middle Eastern and North African cuisines, rice bran oil is often used in preparing traditional dishes such as biryani, pilaf, and couscous. Its high smoke point makes it ideal for these dishes, which involve cooking rice and other ingredients at high temperatures. Rice bran oil is a popular choice for deep-frying in many MEA countries. It is valued for its ability to maintain stability at high temperatures, resulting in crispy and less oily fried foods. Rice bran oil has found its way into the cosmetic industry in the MEA region. It is often used as an ingredient in skincare and hair-care products, showcasing its potential benefits for personal care.

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In parts of Africa, community-based rice bran oil production has contributed to economic development in rural areas. This empowers local communities by creating job opportunities and supporting small-scale agricultural initiatives. In some African cultures, rice bran oil has traditional medicinal uses. It is believed to have healing properties and is sometimes used to treat skin ailments and as a massage oil. Hydrogenated rice bran oil, a solid fat obtained by hydrogenating liquid rice bran oil, is used in some MEA countries to make traditional sweets and snacks. This solidified form is preferred for specific culinary applications. In the MEA region, rice bran oil is sometimes encapsulated for convenient consumption as dietary supplements, particularly for those seeking the potential health benefits of the oil. There are a number of government initiatives underway in the Middle East and Africa to promote the use of rice bran oil. The Egyptian government has been providing subsidies for the production and processing of rice bran oil since 2017. The subsidies have helped to reduce the cost of production by up to 20%. The government has also funded research and development projects on the use of rice bran oil in cosmetics and pharmaceuticals. The Moroccan government has exempted rice bran oil from taxes since 2018. This has made rice bran oil more affordable for consumers. The government has also launched a public awareness campaign about the health benefits of rice bran oil. The South African government has provided funding for research and development projects on the use of rice bran oil in biodiesel production since 2019. This is expected to help to create new markets for rice bran oil and make it more economically viable. These government initiatives are helping to promote the use of rice bran oil in the Middle East and Africa. As a result, the market for rice bran oil is expected to grow in the coming years. Recent Developments •NutraCea (NTRZ), a world leader in stabilized rice bran (SRB), nutrient research and technology, announced today that it has completed the purchase of Irgovel, the largest rice bran oil processing plant in South America, for a price purchase of about $ 14 million. The 70,000 tonnes annual capacity facility located in Pelotas, Brazil, offers NutraCea the ability to sell rice bran oil in addition to its full portfolio of proprietary and proprietary stabilized rice bran products and second stage derivatives in the Brazilian market and worldwide. NutraCea announced its intention to purchase the facility on February 4 subject to certain closing conditions, which are now being met. •In another step to establish itself as a food brand rather than just a player in edible oils, Adani Wilmar Ltd (AWL) has acquired a new logo for its 'Fortune' brand. Although it now operates in five categories including edible oil, legumes, rice, wheat flour (attack) and sugar, more than 90% of consumers still associate the Fortune brand with edible oil, said Adani Wilmar Deputy Managing Director Angshu Mallick, citing an investigation. •Pittsburgh-based EQT Corp. is on track to become the largest natural gas producer in the United States after announcing that it will acquire another shale drill, Rice Energy. After the shutdown, EQT production will total 3.6 billion cubic feet of natural gas per day, surpassing US production from large oil tanker Exxon Mobil and shale drilling pioneer Chesapeake Energy. The acquisition expands EQT's presence in the Marcellus and Utica shale regions. The underlying Pennsylvania, Ohio, and West Virginia area is the epicenter of an American natural gas boom produced by hydraulic fracturing, the process of injecting water, minerals and chemicals underground to release oil and gas from rock formations. Considered in this report •Geography: Middle East & Africa •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028

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Aspects covered in this report •Middle East & Africa Rice Bran Oil with its value and forecast along with its segments •Country-wise Rice Bran Oil market analysis •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation Countries covered in the report: •United Arab Emirates •Saudi Arabia •South Africa By Nature: •Conventional •Organic By End-User: •Household •Industrial •Food Service By Distribution Channel: •Convenience store •Hypermarket/Supermarket •Direct Sales •Others •Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Rice Bran Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.