North America Plant-based Bars Market Outlook, 2028

North America has a large and diverse population, with a range of dietary requirements and preferences. The plant-based bars market has responded to this diversity by offering a wide range of products that cater to different dietary needs, such as gluten-free, dairy-free, and soy-free options. For instance, around 61% of the consumer in the United States prefers plants as their protein source. This trend has been fueled by concerns about animal welfare, the environment, and personal health. Plant-based bars, which are often marketed as a healthier alternative to traditional snack bars, have become increasingly popular as a result. The North American market has a strong demand for on-the-go snacks, which has contributed to the growth of the plant-based bars market. Busy lifestyles and the need for convenient snack options have led to an increased demand for portable and convenient plant-based bars. In recent years, North America has witnessed a remarkable shift towards healthier and more sustainable eating habits. Among the many trends driving this change, the adoption of plant-based bars stands out as a symbol of the growing awareness surrounding health, environmental concerns, and ethical choices. These bars, made primarily from plant-based ingredients, have taken the region by storm, appealing to a diverse range of consumers. The modern lifestyle is fast-paced and demanding, leaving little time for elaborate meal preparations. Plant-based bars are the ideal solution for busy individuals seeking a convenient and nutritious on-the-go snack. They are compact, portable, and require no refrigeration, making them perfect for office lunches, post-workout refueling, or as a quick energy boost during a busy day. Furthermore, these bars are often portion-controlled, helping consumers maintain portion discipline and avoid overindulgence. This aspect is especially appealing to those mindful of their calorie intake and weight management. According to the research report, “North America Plant-based Bars Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow during the forecast period. One of the driving forces behind the surge in plant-based bar adoption is the increasing focus on health and wellness. Consumers are now more health-conscious than ever before, and they are actively seeking out nutritious snacks that align with their dietary preferences and fitness goals. Plant-based bars, often packed with wholesome ingredients like nuts, seeds, fruits, and grains, offer a convenient and nutritious solution. These bars are often free from artificial additives, preservatives, and excessive sugars, making them an attractive choice for individuals looking to maintain a balanced diet. Furthermore, they are typically high in fiber, healthy fats, and plant-based proteins, making them a perfect option for those following vegetarian, vegan, or flexitarian diets. The adoption of plant-based bars is closely linked to growing ethical and environmental concerns. As more people become aware of the environmental impact of their dietary choices, they are choosing plant-based options to reduce their carbon footprint. Plant-based bars are seen as a sustainable choice because they require fewer resources to produce compared to traditional animal-based snacks. Moreover, consumers are increasingly concerned about the ethical treatment of animals. The shift towards plant-based bars reflects a broader movement towards cruelty-free food choices, aligning with the principles of compassion and animal welfare. Plant-based bars have come a long way from their early days of bland and uninspiring flavors. Today, manufacturers have embraced innovation in taste and texture, offering a wide array of delicious options. Whether you crave the sweet indulgence of chocolate, the tangy zest of fruits, or the savory richness of nuts and spices, there's a plant-based bar for every palate. This variety and flavor innovation have played a significant role in attracting consumers from all walks of life. Plant-based bars are no longer seen as a compromise but as a delightful snack choice that can rival conventional options.

Based on the countries, the North America plant-based bars market is segmented into United States, Canada, Mexico and rest of North America. Among them, the United States is known for its on-the-go, fast-paced lifestyle. In such an environment, the use of quick, convenient, and portable snacks goes a long way. Moreover, with today’s consumers being more health-conscious than ever, these convenient energy bars provide the right kind of nourishment. The United States, being one of the most developed nations, demands highly convenient food owing to its rapid lifestyle. According to the United States Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including snack bars, thereby driving the consumption of snack bars in the country. Protein remains one of the top ingredients in the energy bar category. While plant-based protein energy bars such as those made with peas, beans, and pumpkin seeds are on the rise, animal proteins are also being delivered in new and exciting forms in the energy bar market. Brands such as Country Archer, DNX, EPIC, and Krave have all introduced meat bars, utilizing grass-fed beef, poultry, and fish to provide high sources of on-the-go protein. Further, consumers in the country are increasingly getting engaged in sports and exercise, which in turn is driving market demand. In addition, the rising number of innovations and new product developments are further expected to augment plant-based sales across the region. For instance, in July 2019, Probar LLC, one of the leading manufacturer of organic foods, announced the launch of two new flavors of meal bars, such as blueberry muffin and s’mores, via retail shops in the United States market These latest additions are 100% plant-based, gluten free, and are crafted via using a variety of whole super-foods. Further, an increased concentration of the gym-going population, which likes to maintain their health and fitness, along with a diverse population, is driving the demand for nutrition bars. Furthermore, the popularity of "clean label" and "free-from" products is leading the way in North America, especially in the United States, which is expected to play a major role in the energy bar market’s growth in the upcoming years. The demand for organic products is shown by new trends in the North American energy bar market. In general, people have the tendency to consume big meals three to four times a day. This has created a negative impact on people's health. People are eating multiple smaller meals throughout the day as a result of increased awareness and a shift in eating habits. These factors have given a boost to healthy foods and the replacement of meals with energy bars. However, as the energy bars are prepared with quality ingredients packed with instant energy-providing food materials, the high cost of the raw material, processing equipment, packaging, and high profit margins result in a higher retail price of the bars, thereby restraining the market's growth. Consequently, a wide range of product offerings and increased shelf space in retail stores have emerged to cater to this demand. British multinational confectionery company Cadbury is finally bringing its first line of vegan chocolate bars to North America, starting with retailers across Canada. The Cadbury Plant Bars come in two flavors: Smooth Chocolate and Salted Caramel. To create the vegan chocolate bars, the company replaced the dairy milk with almond paste, which provides a plant-based alternative to the classic Cadbury Dairy Milk but with a hint of nuttiness. The North America plant-based bars market has been witnessing significant growth in recent years, driven by a rising demand for healthier and more sustainable snack options. As consumers increasingly seek convenient, nutritious, and ethical choices, the distribution channels through which plant-based bars are made available play a crucial role in shaping the market dynamics. Supermarkets and hypermarkets are traditional distribution channels for packaged food products, including plant-based bars. They offer a wide variety of brands and flavors, making it convenient for consumers to browse and choose their preferred options. These stores often provide promotional displays and discounts, attracting price-sensitive customers. Additionally, supermarkets and hypermarkets have a broader reach, making plant-based bars accessible to a wide range of consumers, including families and individuals looking for convenient snacks during their routine grocery shopping. However, the advent of e-commerce has revolutionized the way consumers purchase plant-based bars. Online retail platforms, including company websites and e-commerce giants like Amazon, have become significant distribution channels for these products. Consumers appreciate the convenience of shopping online, with options for home delivery and the ability to explore a wide range of brands and flavors. Moreover, online platforms often feature customer reviews and detailed product descriptions, helping consumers make informed choices.

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Manmayi Raval

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Recent Product Launches: • August 2023: RXBAR launched its new Plant-Based Protein Bar, which is made with pea and almond protein, dates, nuts, and oats. It is available in two flavors: Chocolate Chip Cookie Dough and Peanut Butter. • August 2023: ALOHA launched its new Organic Plant-Based Protein Bars in four new flavors: Cookie Dough, Peanut Butter Cup, Coconut Chocolate Almond, and Peanut Butter Chocolate Chip. • July 2023: Barebells launched its new Vegan Protein Bars in two flavors: Salty Peanut and Hazelnut Nougat. • April 2023: Happy Bars launched its new vegan energy bar, Coco, which is made with roasted pumpkin seeds, almonds, pistachios, and other herbs. • February 2023: Quest Nutrition launched its new Quest Protein Cookie Dough Bar, which is made with plant-based protein and is gluten-free and dairy-free. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America Plant-based Bars with its value and forecast along with its segments • Country-wise Plant-based Bars market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report • United States • Canada • Mexico By Product Type • Protein Bars • Energy Bars • Cereal Bars • Fruit and Nuts Bars • Others By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Plant-based Bars industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.