North America Plant-based Ice Cream Market Outlook, 2028

Plant-based ice cream has gained significant popularity in North America in recent years, as more people are looking for dairy-free and vegan alternatives to traditional ice cream. This trend is driven by various factors, including health concerns, environmental awareness, and ethical considerations. The plant-based ice cream market in North America has experienced substantial growth. Brands like Ben & Jerry's, Häagen-Dazs, So Delicious, and Halo Top have introduced a variety of plant-based ice cream flavors to cater to the increasing demand. Ice cream, once a cherished indulgence, is undergoing a transformation in North America. Traditional dairy ice cream is facing stiff competition from a rising star in the frozen dessert world – plant-based ice cream. With a growing focus on health, sustainability, and dietary inclusivity, the North American plant-based ice cream market is thriving. One of the key drivers behind the surge in plant-based ice cream's popularity is its health appeal. Consumers are increasingly concerned about the impact of dairy products on their health, particularly regarding lactose intolerance and allergies. Plant-based ice creams, made from ingredients like almond, soy, coconut, and oat milk, offer a creamy, dairy-like texture without the drawbacks of traditional ice cream. They are often lower in saturated fats and calories, making them a healthier choice for those watching their waistlines. Plant-based ice cream doesn't just stop at being a healthier alternative; it's also a playground for innovative flavors. Brands are constantly pushing the boundaries, offering a plethora of exciting and delicious options. From classic flavors like chocolate and vanilla to daring creations like salted caramel pretzel and peanut butter fudge, there's something for every palate. Unique and exotic ingredients, such as matcha, lavender, and cardamom, have also found their way into plant-based ice cream, creating a world of taste sensations. Plant-based ice creams are typically made from non-dairy milk alternatives such as almond, soy, coconut, oat, or cashew milk. These ingredients provide a creamy texture and are often blended with sweeteners, stabilizers, and flavorings. Many brands also use natural ingredients to add flavor, color, and texture to their products. According to the research report, “North America Plant-based Ice Cream Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 800 Million by 2028. North American consumers find a wide range of plant-based ice cream flavors, including classics like chocolate and vanilla, as well as more unique options like salted caramel, peanut butter, and cookie dough. Brands often innovate to create new and exciting flavors to keep up with consumer preferences. North America is one of the top marketplaces for plant based ice-cream due to the region's increasing frequency of lactose intolerance combined with customers' growing health concern. Within the North American market, the United States market for plant based ice-creams to capture the lion’s share in the global market. The market has grown as a result of the increasing vegan movement and shifting customer preferences for dairy-free goods. Product improvements to enhance flavor and conform to plant based ice creams are anticipated to drive the regional market. Traditionally driven by indulgence, the ice cream category experienced an unexpected surge in better-for-you options. In the US, Halo Top disrupted the category by proposing low-calorie, high-protein frozen desserts that consumers could eat in one sitting without feeling guilty. Soon after, other brands entered this niche by launching non-dairy / dairy-free options. Planet Oat, a popular oat-milk brand in the U.S., is expanding into a new category with its first-ever non-dairy frozen desserts. Launching in six flavors at the Winter Fancy Foods Show, these new pint-sized non-dairy treats are made using Planet Oat oat-milk and boasts a rich, creamy texture and deliciously indulgent flavors to satisfy ice cream loving taste buds. This product will rollout nationwide at Albertsons, Safeway, Stop & Shop, Hannaford, Harris Teeter, Giant Carlisle, and other major retailers in February 2020. Furthermore, product development, a high level of disposable income, and the presence of various plant-based ice cream flavors will accelerate the market's growth rate in this region.

A number of players have entered the North American market, and the number is expected to increase in the near future, owing to the rise in demand for organic and plant-based products. The North American market is expected to grow significantly, owing to the increase in obesity in countries such as U.S. and Canada. Obesity problems have motivated them to consume cholesterol-free, naturally prepared alternative dairy products, which fuels the growth of the vegan ice cream market. However, the production of conventional milk with decreased chemical levels and fat content is expected to restrain the growth of the vegan ice cream market in the region. On the contrary, an increase in demand for innovative flavors and new sources of vegan ice creams in this region may possess new opportunities for the market players. On the other hand, the North American vegan ice cream market is highly competitive. This is attributed to the increase in the number of players entering the market, addressing the upcoming demand for vegan products. People in North America have become more conscious about their health and thus have been changing their preference for healthy food alternatives over conventional products. According to the obtained data, 60% of the population of the region preferred healthy alternatives for popular food products, such as confectionery, desserts, and ice creams. Such market trends are expected to fuel the demand for vegan products in North America. Manufacturers have been launching multiple product options to cater to the large consumer base in the region. For instance, in January 2022, Cold Stone Creamery launched its first vegan ice cream with almond milk and multiple add-ons across the country. Increasing veganism, growing overall economy, premiumization, and increasing disposable income have all contributed to the growth of the US vegan ice cream market. However, food retailers are one of few sectors able to stay operating during shelter-in-place directives, reports of various COVID-19-related grocery store employee deaths have led to store closures and increasing anxiety among grocery store workers, which has caused a severe disruption in sales of nearly all food categories, including vegan ice cream. The North America vegan ice cream market is characterized by a wide range of sources, each offering its unique taste and texture. This diversity in sources caters to the varied preferences of consumers, making vegan ice cream a versatile and inclusive dessert option for those seeking dairy-free alternatives in the region. Almond milk-based vegan ice cream is a North American favorite, thanks to its creamy texture and mild, nutty flavor. Major brands like Ben & Jerry's and Breyers offer a wide range of almond milk-based options, including classics like chocolate and vanilla, as well as unique flavors like almond brittle. Soy milk has been a pioneer in the North American vegan ice cream market, with brands such as So Delicious and Tofutti offering soy-based varieties. These products often appeal to consumers looking for a familiar and dependable dairy alternative. Coconut milk-based vegan ice creams have surged in popularity, especially in regions with warmer climates. Brands like Coconut Bliss and NadaMoo! excel in creating rich and indulgent coconut milk ice creams with tropical flavors like coconut, mango, and piña colada. Oat milk is gaining ground as a trendy source for vegan ice cream in North America. Brands like Oatly and Häagen-Dazs have introduced oat milk-based options, tapping into the oat milk craze that extends from coffee shops to the frozen dessert aisle. Cashew milk is synonymous with creamy luxury in the North American vegan ice cream scene. Brands like So Delicious and Nadamoo have capitalized on its smooth texture to create premium, rich flavors like salted caramel and chocolate fudge. While less common, rice milk-based vegan ice cream can still be found in North America. This source tends to appeal to consumers with allergies or sensitivities to other plant-based milks, offering a mild and neutral canvas for various flavors. In North America, some artisanal and smaller-scale producers are experimenting with creative combinations of plant-based milk sources. This experimentation results in unique textures and flavor profiles, catering to consumers looking for something different. The North American vegan ice cream market is also witnessing the rise of local and artisanal producers, who often focus on small-batch, handcrafted ice cream made with high-quality, locally sourced ingredients. This trend allows consumers to enjoy unique and regionally inspired vegan ice cream flavors. The North American vegan ice cream market can be further explored by considering the different types of products available, categorized as "Blends" and "Singles." They offer unique characteristics and appeal to various consumer preferences. Blends refer to vegan ice creams that combine multiple plant-based sources for a unique and balanced flavor and texture profile. These blends often incorporate a mixture of almond, coconut, soy, or other plant-based milk alternatives. Blended vegan ice creams are known for their creamy and indulgent texture, which is achieved by combining different sources. The combination of sources results in a smoother and richer product compared to single-source options. Blends allow for a wide range of flavor options, making them a versatile choice for consumers. Brands can experiment with various flavor combinations, from classic chocolate and vanilla to more exotic options like pistachio chai or coconut almond fudge. Many established vegan ice cream brands in North America offer blend-based products. They have gained a loyal following among consumers who appreciate the unique taste and creamy consistency. On the other hand, single-source vegan ice creams are made primarily from one type of plant-based milk, such as almond, soy, or coconut. These products offer a more straightforward flavor profile, allowing the primary milk source to shine. Singles often feature flavors that highlight the inherent taste of the chosen source. For example, coconut-based singles might have tropical flavors like coconut lime or passion fruit, while almond-based singles could focus on nutty flavors. Singles can be an excellent option for consumers with allergies or sensitivities, as they often contain fewer ingredients and allergens compared to blends. Singles appeal to those who prefer a specific plant-based milk source for their ice cream. Customers can choose a product that aligns with their preferred flavor and dietary requirements. Nut-based vegan ice creams are prevalent in North America. Almonds, cashews, and peanuts are commonly used to create a creamy, nutty flavor profile that appeals to those seeking a rich and indulgent dessert. Nuts lend themselves to a wide range of flavor possibilities. Almond-based ice creams can include classic flavors like almond praline or more exotic options like pistachio rose. Fruits are also a popular choice for flavoring vegan ice creams in North America. Brands often use fruit purees, juices, or chunks to create vibrant and refreshing flavors. Fruit-based vegan ice creams can be seasonal, with flavors like strawberry rhubarb in the summer or apple cinnamon in the fall. These options allow consumers to enjoy the taste of fresh, ripe fruits year-round. Herbal flavors in vegan ice creams offer a unique twist on traditional desserts. Ingredients like mint, basil, and lavender can be incorporated into ice creams to create refreshing and aromatic profiles. Herb-infused vegan ice creams often have complex flavor profiles that appeal to consumers looking for a more sophisticated dessert experience. While less common in the North American vegan ice cream market, some brands have started experimenting with bean-based ice creams. Beans, such as chickpeas or black beans are used to create unique, protein-rich ice cream varieties. Bean-based ice creams can offer a balance between savory and sweet flavors. A black bean brownie ice cream combines the earthiness of beans with the sweetness of chocolate.

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Manmayi Raval

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The North American vegan ice cream market offers various packaging types to cater to consumer preferences and convenience. Two common packaging types in this market are tubs and bags/sachets. Each packaging type has its advantages and appeals to different segments of consumers. Tub packaging is the classic choice for ice cream products, whether dairy-based or vegan. It is a familiar and trusted option that many consumers are comfortable with. Tubs are often associated with larger quantities, making them suitable for families or individuals looking to stock up on their favorite flavors. This packaging type allows for multiple servings. Many tubs used for vegan ice cream are made from recyclable materials, aligning with consumer preferences for eco-friendly options. On the other hand, bag or sachet packaging is more compact and portable compared to tubs. It's ideal for on-the-go consumers who may want to enjoy their vegan ice cream while out and about. Bag/sachet packaging often contains single-serving portions, which can be convenient for those who want to control their portion sizes or try different flavors without committing to a larger container. Since bag/sachet packaging typically contains smaller portions, there is less risk of waste due to freezer burn or uneaten leftovers. In North America, some brands use bag/sachet packaging to introduce innovative formats, such as squeeze pouches or single-use cones, which add novelty to the consumption experience. Plant-based ice cream is widely available in grocery stores, health food stores, and specialty markets throughout North America. Some brands also have their own scoop shops or cafes where customers can enjoy their products. The market for plant-based ice cream is diverse, appealing to vegans, vegetarians, lactose-intolerant individuals, and anyone looking to reduce their dairy consumption. It has also gained popularity among environmentally conscious consumers. Some emerging trends in the plant-based ice cream market include the use of alternative sweeteners like monk fruit and erythritol, as well as the incorporation of superfoods like spirulina and matcha for added health benefits. The North American vegan ice cream market is characterized by diverse distribution channels, making it convenient for consumers to access a wide range of dairy-free frozen treats. These distribution channels cater to different consumer preferences and lifestyles. Grocery stores and supermarkets are the primary distribution channel for vegan ice cream in North America. They offer a wide selection of brands and flavors, making it convenient for consumers to purchase vegan ice cream along with their regular groceries. Vegan ice cream products are typically found in the freezer aisle alongside traditional dairy ice cream. This placement ensures high visibility and accessibility for shoppers. Health food stores and specialty markets often carry a curated selection of vegan and organic products, including vegan ice cream. These stores cater to health-conscious and ethically-minded consumers seeking specific dietary options. E-commerce has become an increasingly popular distribution channel for vegan ice cream. Consumers can conveniently order their favorite dairy-free treats online and have them delivered to their doorstep. Online retailers often offer a broader range of flavors and brands than traditional brick-and-mortar stores, allowing consumers to explore unique and hard-to-find options. Some dessert shops and ice cream parlors have responded to the demand for vegan options by offering dairy-free ice cream scoops. These establishments provide an enjoyable in-store experience for consumers seeking a cold treat. Vegan ice cream is also available through food trucks and pop-up events, especially during food festivals and community gatherings. This mobile distribution channel allows consumers to enjoy vegan ice cream on the go. Key Developments • In November 2022, together with Kraft, Van Leeuwen launched a new Pizza-flavored Ice Cream with Mozzarella & Tomato Jam, made available in Walmart. • In October 2022, Van Leeuwen launched Nostalgic Ice Cream across Sprouts retail stores. • In September 2022, Van Leeuwen opened a scoop shop on Greenwich Avenue to expand its Vegan Ice Cream business.

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Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America Plant-based Ice Cream with its value and forecast along with its segments • Country-wise Plant-based Ice Cream market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report • United States • Canada • Mexico By Form Type • Blends • Singles By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others By Product source • Coconut Milk Based • Soy Milk Based • Almond Milk Based • Cashew Milk • Rice Milk Based • Others By Flavor Type • Beans • Nuts • Fruits • Herbs • Others By Packaging Type • Tub • Bag/Sachet The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Plant-based Ice Cream industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.