North America Hair Styling Product Market Outlook, 2028

Hair styling products let consumers customise the formula or hold strength according to their personal needs and hair type.

North America's beauty and grooming business is expanding rapidly. Consumer awareness of personal grooming and self-care has increased the demand for hairstyle products. The availability of a diverse selection of hair styling products at various price points and distribution channels has propelled market expansion even further. Factors like increased disposable income, urbanization, and the influence of media and advertising all contribute to the industry's growth. Consumers are becoming more conscious about the ingredients used in their personal care products, including hair styling products. This has led to a demand for natural and organic hair styling products that are free from harsh chemicals and artificial additives. Manufacturers are responding to this demand by developing products made from plant-based ingredients and focusing on sustainable and eco-friendly practices. Technological advancements in the hair styling product industry have positively impacted market growth. Manufacturers are continually developing new formulations and innovative product features to enhance performance, durability, and ease of use. For example, the introduction of heat-protective styling products and devices has allowed consumers to experiment with heat-styling tools without damaging their hair. These advancements drive consumer interest and encourage product adoption. The aging North American population has distinct hair issues, which fuel the market for hair styling products. People's hair texture, thinning, and greying may alter as they become older. This increases the need for products that treat these issues, such as volumizing sprays, anti-aging serums, and hair colour. The desire to look younger and manage age-related hair concerns contribute to the market's expansion among older consumers. According to the research report, "North America Hair Styling Product Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. In North America, consumers are seeking personalized hair styling products that cater to their specific hair types, textures, and concerns. Brands have responded by offering a wider range of options, including products for curly hair, volumizing products, and those designed for specific hairstyles like braids or updos. Social media platforms have played a significant role in shaping consumer preferences and driving sales in the hair styling product market. Influencers, beauty bloggers, and hairstylists often showcase different hairstyles, share tutorials, and recommend specific products, which can greatly influence consumer choices. Consumers are recognizing the importance of scalp health and its impact on overall hair health. Hair styling products that promote a healthy scalp, such as those formulated with scalp-nourishing ingredients and those that address specific scalp concerns like dryness or sensitivity, are gaining popularity. Hybrid styling products that combine the benefits of multiple product categories are gaining traction. For example, products that offer both styling and hair care benefits, like styling creams with added nourishing properties, or hybrid formulas that combine multiple styling capabilities, such as a volumizing and texturizing spray in one.

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The United States is North America's largest and most influential market for hair styling products. It boasts a thriving beauty and personal care industry, with a wide range of established and emerging brands. The U.S. market benefits from a large population, diverse consumer preferences, and strong retail distribution networks. Major cities like New York, Los Angeles, and Miami are fashion and beauty hubs that drive trends and consumer demand for hair styling products. In comparison to several other North American countries, the United States has a higher average disposable income. This allows consumers to spend more money on personal grooming items, such as hair styling items. The willingness to invest in excellent products and experiment with new trends leads to market growth. The United States has a sophisticated retail infrastructure that facilitates the distribution and availability of hair-styling goods. The country is home to an extensive network of supermarkets, drugstores, specialty beauty stores, and online platforms. This strong retail presence provides consumers with quick access to a wide choice of hair styling products, boosting their availability and driving sales. Marketing and promotion initiatives also have an impact on the hair styling product market in the United States. The leading brands in the hair styling product market of the U.S. includes L'Oreal Paris, Pantene, TRESemmé, Garnier Fructis, Dove, and Redken. Brands use a variety of marketing tactics, including television commercials, print advertisements, social media promotions, and collaborations with influencers and hairstylists. These activities raise awareness, generate interest, and drive sales in the US market, reinforcing the company's leadership position. the hair styling product market in the United States, trade exhibitions, product launches, professional styling competitions, conferences, brand collaborations, and promotional efforts are typical events. In North America, hair styling products such as hairsprays, styling gels, and texturizing sprays are highly preferred. The price range for these products can vary depending on factors such as brand, quality, and specific formulation. Generally, the price range for hair styling products in North America can range from affordable options starting around $5 to mid-range products priced between $10 to $20. There are also high-end and professional-grade hair styling products available at higher price points, often exceeding $20. Hair styling products are commonly utilized by both men and women in North America. However, due to cultural and societal standards surrounding beauty and grooming, hair styling products have historically been identified with women. Women's hair is frequently longer and they have more varied styling habits, which may contribute to a higher demand for hair styling products among women. However, in recent years, there has been a growing trend of men being more interested in grooming and hair styling, resulting in an increase in the availability of hair styling products marketed exclusively to males. In North America, retail stores (such as supermarkets, drugstores, and specialty retailers) and online platforms are the distribution channels that typically have high sales in the hair styling product market. Retail stores offer convenience and immediate access to products, while online platforms provide a wide product selection and doorstep delivery, catering to the diverse preferences and shopping habits of consumers. Individual consumers utilize hair styling products significantly for their unique styling demands. This includes utilizing hairspray, mousse, pomade, styling creams, and serums at home to create and maintain diverse hairstyles. Individual consumers look for products that provide adaptability, hold, texture, gloss, and control to obtain the look they want for everyday or special events. Hair styling products are also popular in commercial settings including salons, spas, and professional hairstyling services. To suit the needs of their clientele, hairdressers, stylists, and salon workers rely on a variety of styling tools. These stylists employ hair styling products to create complicated hairstyles, style hair for events or photoshoots, and offer services such as blowouts, updos, and colour treatments. Professional-grade items are in high demand in commercial applications.

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Manmayi Raval

Manmayi Raval

Research Consultant

In North America, celebrities’ endorsement plays a significant role in the hair styling product market. popular celebrities are Jennifer Aniston, Blake Lively, David Beckham, Chrissy Teigen, Selena Gomez, and Zendaya. Porse, Amika, Briogeo, Hairstory, Verb, and Pattern. these are the list of the startups organized in North America of promoting the hair styling product market. Natural and organic hair care products are becoming increasingly popular among North American customers. This trend may reduce the demand for hair styling products containing synthetic or chemical chemicals. Consumer buying habits might be influenced by economic downturns or swings. During economic downturns, customers may cut discretionary expenditures, especially hair styling items, resulting in a drop in sales. Growing environmental awareness has resulted in a shift in customer preferences toward sustainable and eco-friendly products. This could lead to a drop in demand for traditional hair styling products that are deemed to be less environmentally friendly. The North American hair styling product market is very competitive, with both established brands and new entrants. Increased competitiveness and market saturation might pose difficulties. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America hair styling product market with its value and forecast along with its segments • Country-wise hair styling product Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Countries covered in the report: • United States • Canada • Mexico By Product Type • Hair Gel • Hair Mousse • Hairspray • Styling Cream & Waxes • Others By End-Use Industry • Individual • Commercial By Distribution Channel • Supermarket/ hypermarket • Convenience Store • Specialty Store • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair styling product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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North America Hair Styling Product Market Outlook, 2028

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